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ZIP Code · WI

ZIP 53704

Part of Madison, WI
Pop. 46,730·Dane County·33rd most expensive ZIP in Wisconsin
Median rent (all units)
$1,618/mo
Year-over-Year
+9.2%
Month-over-Month
+1.4%
vs US Median
-$347
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 53704 · $1,618
More affordable than 65% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$1,210
1 BR
$1,410
2 BR
$1,610
3 BR
$2,130
4 BR+
$2,380
Research median
$1,610/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$19,416/yr
At $1,618/mo median
Location
StateWI
CountyDane County
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 9.2% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+9.2% YoY, +1.4% MoM), not inventory.
Demographics

Who lives here

ZIP 53704 (Madison, WI) is roughly split between renters and owners, 51% of residents hold a bachelor's degree or higher.

Population
46,730
Median income
$74,034
Median age
35.4
Renters
47.8%
Age distribution
19.1%
30%
25.9%
13.7%
Under 1819.1%
18–3430%
35–5425.9%
55–6411.2%
65+13.7%
Gender
51.4%
48.6%
Male51.4%
Female48.6%
Race & ethnicity
67.3%
12.4%
White67.3%
Black12.4%
Hispanic10.5%
Asian4.9%
Other4.9%
Education (25+)
19.2%
26%
51%
No HS diploma3.8%
HS diploma19.2%
Some college26%
Bachelor's+51%
Housing tenure
52.2%
47.8%
Owner52.2%
Renter47.8%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 53704 in Madison, WI has changed in 5 years

Income
$66,079 → $74,034
up 12.0%
Population
47,731 → 46,730
down 2.1%
Renter share
44.3% → 47.8%
+3.5 pts
Bachelor's+
48.5% → 51%
+2.5 pts
Median age
34.8 → 35.4
+0.6 yrs

Census figures show median household income at $74,034 today, compared with $66,079 five years earlier. Census counts show ZIP 53704 in Madison, WI losing about 1,001 residents over the five-year window, down 2.1% on net. The renter share has risen from 44.3% to 47.8%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 48.5% to 51% across the same window.

Community

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Local insights

Tips for renters in ZIP 53704

About renting in ZIP 53704

Last updated: July 20, 2026

ZIP code 53704 covers Madison, WI. The median rent here is $1,618/mo as of July 2026. A 1-bedroom rents for a median of $1,410/mo. A 2-bedroom rents for a median of $1,610/mo.

At 26% of local median household income ($74,034/yr), ZIP 53704 ranks as affordable compared to the national benchmark of 30%. Rents have increased 9.2% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 53704?

As of July 20, 2026, the median monthly rent in ZIP 53704 (Madison, WI) is $1,618. This is based on aggregated data from public sources and community submissions.

How does ZIP 53704 rent compare to the US average?

ZIP 53704's median rent of $1,618/mo is $347 (18%) below the US national median of $1,965/mo.

How does ZIP 53704 compare to other ZIPs in Wisconsin?

ZIP 53704 is one of the pricier ZIP codes in Wisconsin, ranking #33 out of 107 ZIPs tracked at $1,618/mo.

How much income do you need to rent in ZIP 53704?

To keep rent at or below 30% of gross income, you would need to earn at least $65,000/year (~$31/hour full-time) to afford the median rent of $1,618/mo in ZIP 53704. The local median household income is $74,034/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 53704?

Rent in ZIP 53704 has increased 9.2% over the past year as of July 20, 2026, putting upward pressure on renter budgets.

Is ZIP 53704 an affordable place to rent?

ZIP 53704 is considered affordable for renters. At $1,618/mo, rent takes approximately 26% of the local median household income ($74,034/yr). The standard benchmark is 30%. ZIP 53704 falls comfortably within that range.

What percentage of ZIP 53704 residents rent vs. own?

According to Census data, approximately 47.8% of ZIP 53704 households are renters, while 52.2% are owner-occupied. ZIP 53704 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 53704 compare to the rest of Madison?

ZIP 53704 is more affordable than Madison overall. At $1,618/mo, it's $38 below the Madison citywide median of $1,656/mo.

When was rent data for ZIP 53704 last updated?

Rent data for ZIP 53704 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
26%
AFFORDABLE

At $1,618/mo, rent takes ~26% of ZIP 53704's median household income ($74,034/yr). The standard benchmark is 30%.

ZIP 53704 26%Benchmark 30%
State income tax3.5–7.65%
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Schools nearby

Public schools near ZIP 53704 (Madison, WI)

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