ZIP Code · WI

ZIP 53718

Part of Madison, WI

Pop. 18,989·Dane County·30th most expensive ZIP in Wisconsin

Median rent (all units)

$1,627/mo

Year-over-Year

+2.7%

Month-over-Month

+0.4%

vs US Median

-$305

Reported rents

Stable (Monthly)

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Most AffordableMost Expensive

ZIP 53718 · $1,627

More affordable than 63% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$1,490

1 BR

$1,740

2 BR

$1,990

3 BR

$2,630

4 BR+

$2,950

Research median

$1,990/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

November. Asking rents in ZIP 53718 usually run 1.7% below trend in November and 0.8% above it in July, about $41 a month apart at today's median. Based on 7 years of data.

Compared with the peak

Rent in ZIP 53718 is 0.2% below its high of $1,630 in June 2026, at $1,627 as of September 2026.

Past year vs. the rest of Wisconsin

Rent in ZIP 53718 changed +2.7% over the year to September 2026. Across the 71 Wisconsin ZIP codes Zillow tracks, the typical change was +5.6%.

Since before the pandemic

Rent in ZIP 53718 is 35% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent rose in 9 of the last 12 months.

What a typical income covers

30% of the median household income ($102,843) is $2,571 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,990); a 3-bedroom is $2,630.

Rank in Madison

5th cheapest of 11 ZIP codes in Madison.

Cheaper nearby

ZIP 53713, 7 miles away, rents for 14% less ($1,403/mo), about $2,700 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 53718. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$19,524/yr

At $1,627/mo median

Location

CityMadison

StateWI

CountyDane County

Rent Market Meter

Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are climbing (2.7% YoY), so leverage tilts toward landlords. Act sooner rather than later.

Based on rent-price momentum (+2.7% YoY, +0.4% MoM), not inventory.

Demographics

Who lives here

ZIP 53718 (Madison, WI) is majority owner-occupied, has a median income above the national average, 49.7% of residents hold a bachelor's degree or higher.

Population

18,989

Median income

$102,843

Median age

Renters

44.8%

Age distribution

22%

26.4%

29.8%

12.9%

Under 1822%

18–3426.4%

35–5429.8%

55–648.9%

65+12.9%

Gender

47.6%

52.4%

Male47.6%

Female52.4%

Race & ethnicity

69.8%

13.6%

White69.8%

Black13.6%

Hispanic4.4%

Asian6.8%

Other5.3%

Education (25+)

17.6%

28.7%

49.7%

No HS diploma4%

HS diploma17.6%

Some college28.7%

Bachelor's+49.7%

Housing tenure

55.2%

44.8%

Owner55.2%

Renter44.8%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 53718 in Madison, WI has changed in 5 years

Rent

$1,258 → $1,627

up 29.3%

Income

$82,828 → $102,843

up 24.2%

Population

16,935 → 18,989

up 12.1%

Renter share

39.4% → 44.8%

+5.4 pts

Bachelor's+

48.4% → 49.7%

+1.3 pts

Median age

37.4 → 36

-1.4 yrs

The median rent in ZIP 53718 in Madison, WI stood at $1,258 in 2021 and currently runs about $1,627, reflecting a 29.3% increase over the period. Household income in the area moved from $82,828 to $102,843 across the same window, up 24.2% versus 2021. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. The population has grown by 12.1% since 2021, moving from about 16,935 residents to roughly 18,989. Renters now make up 44.8% of households, compared with 39.4% five years ago. Reading these numbers side by side helps frame whether current listings in ZIP 53718 in Madison, WI look reasonable against where the market sat half a decade ago.

Community

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Local insights

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About renting in ZIP 53718

Last updated: October 17, 2026

ZIP code 53718 covers Madison, WI. The median rent here is $1,627/mo as of October 2026. A 1-bedroom rents for a median of $1,740/mo. A 2-bedroom rents for a median of $1,990/mo.

At 19% of local median household income ($102,843/yr), ZIP 53718 ranks as affordable compared to the national benchmark of 30%. Rents have increased 2.7% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 53718?

To keep rent at or below 30% of gross income, you would need to earn at least $65,000/year (about $31/hour full-time) to afford the median rent of $1,627/mo in ZIP 53718. The local median household income is $102,843/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 53718?

Rent in ZIP 53718 has risen 2.7% over the past year as of September 2026. It sits 0.2% below its high of $1,630 in June 2026.

When is the cheapest time to rent in ZIP 53718?

Asking rents in ZIP 53718 are usually lowest in November, about 1.7% below their yearly trend, and highest in July, about 0.8% above it. At today's median that is a gap of roughly $41 a month. This pattern comes from 7 years of Zillow rent data.

How does ZIP 53718 compare to other ZIPs in Wisconsin?

ZIP 53718 is one of the pricier among Wisconsin ZIP codes for rent, ranking #30 of 103 at $1,627/mo. Over the year to September 2026, rent in ZIP 53718 changed +2.7%, against a typical +5.6% across the 71 Wisconsin ZIP codes Zillow tracks.