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ZIP Code · WI

ZIP 54166

Part of Shawano, WI
Pop. 16,940·Shawano County·113th most expensive ZIP in Wisconsin
Median rent (all units)
$970/mo
Year-over-Year
+4.3%
Month-over-Month
+4.3%
vs US Median
-$995
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 54166 · $970
More affordable than 99% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$690
1 BR
$810
2 BR
$970
3 BR
$1,250
4 BR+
$1,290
Research median
$970/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: April 19, 2026

Annual cost
$11,640/yr
At $970/mo median
Location
StateWI
CountyShawano County
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 4.3% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+4.3% YoY, +4.3% MoM), not inventory.
Demographics

Who lives here

ZIP 54166 (Shawano, WI) is majority owner-occupied, has a large retiree population, has a median income below the national average, 21.9% of residents hold a bachelor's degree or higher.

Population
16,940
Median income
$62,791
Median age
45.7
Renters
29.5%
Age distribution
18.9%
18.7%
24.4%
15.8%
22.3%
Under 1818.9%
18–3418.7%
35–5424.4%
55–6415.8%
65+22.3%
Gender
50.4%
49.6%
Male50.4%
Female49.6%
Race & ethnicity
84%
White84%
Black0.8%
Hispanic3%
Other11.9%
Education (25+)
43.4%
29%
21.9%
No HS diploma5.7%
HS diploma43.4%
Some college29%
Bachelor's+21.9%
Housing tenure
70.5%
29.5%
Owner70.5%
Renter29.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 54166 in Shawano, WI has changed in 5 years

Income
$55,662 → $62,791
up 12.8%
Population
16,698 → 16,940
up 1.4%
Renter share
29.7% → 29.5%
-0.2 pts
Bachelor's+
17.9% → 21.9%
+4.0 pts
Median age
43 → 45.7
+2.7 yrs

Household income in the area moved from $55,662 to $62,791 across the same window, up 12.8% versus 2021. The population has grown by 1.4% since 2021, moving from about 16,698 residents to roughly 16,940. College-educated residents now make up 21.9% of adults here, versus 17.9% in 2021.

Community

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Local insights

Tips for renters in ZIP 54166

About renting in ZIP 54166

Last updated: April 19, 2026

ZIP code 54166 covers Shawano, WI. The median rent here is $970/mo as of April 2026. A 1-bedroom rents for a median of $810/mo. A 2-bedroom rents for a median of $970/mo.

At 19% of local median household income ($62,791/yr), ZIP 54166 ranks as affordable compared to the national benchmark of 30%. Rents have increased 4.3% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 54166?

As of April 19, 2026, the median monthly rent in ZIP 54166 (Shawano, WI) is $970. This is based on aggregated data from public sources and community submissions.

How does ZIP 54166 rent compare to the US average?

ZIP 54166's median rent of $970/mo is $995 (51%) below the US national median of $1,965/mo.

How does ZIP 54166 compare to other ZIPs in Wisconsin?

ZIP 54166 is among the more affordable ZIP codes in Wisconsin, ranking #113 out of 115 ZIPs at $970/mo.

How much income do you need to rent in ZIP 54166?

To keep rent at or below 30% of gross income, you would need to earn at least $39,000/year (~$19/hour full-time) to afford the median rent of $970/mo in ZIP 54166. The local median household income is $62,791/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 54166?

Rent in ZIP 54166 has increased 4.3% over the past year as of April 19, 2026, putting upward pressure on renter budgets.

Is ZIP 54166 an affordable place to rent?

ZIP 54166 is considered very affordable for renters. At $970/mo, rent takes approximately 19% of the local median household income ($62,791/yr). The standard benchmark is 30%. ZIP 54166 falls comfortably within that range.

What percentage of ZIP 54166 residents rent vs. own?

According to Census data, approximately 29.5% of ZIP 54166 households are renters, while 70.5% are owner-occupied. ZIP 54166 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 54166 compare to the rest of Shawano?

ZIP 54166 is pricier than Shawano as a whole. At $970/mo, it's $181 above the Shawano citywide median of $789/mo.

When was rent data for ZIP 54166 last updated?

Rent data for ZIP 54166 reflects April 19, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
19%
VERY AFFORDABLE

At $970/mo, rent takes ~19% of ZIP 54166's median household income ($62,791/yr). The standard benchmark is 30%.

ZIP 54166 19%Benchmark 30%
State income tax3.5–7.65%
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Schools nearby

Public schools near ZIP 54166 (Shawano, WI)

Recent submissions

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