ZIP Code · WI

ZIP 54301

Part of Allouez, WI

Pop. 21,724·Brown County·79th most expensive ZIP in Wisconsin

Median rent (all units)

$1,192/mo

Year-over-Year

+6.4%

Month-over-Month

+1.0%

vs US Median

-$740

Reported rents

Rising (Monthly)

Be the first to discuss 54301 rents ↓

Most AffordableMost Expensive

ZIP 54301 · $1,192

More affordable than 92% of US ZIP codes · National median $1,932/mo

Rent check

Is your rent fair?

Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$860

1 BR

$920

2 BR

$1,150

3 BR

$1,530

4 BR+

$1,600

Research median

$1,150/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

Loading…

Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 54301 is at its highest level since Zillow's records here began in February 2023.

Past year vs. the rest of Wisconsin

Rent in ZIP 54301 changed +6.4% over the year to September 2026. Across the 71 Wisconsin ZIP codes Zillow tracks, the typical change was +5.6%.

Recent direction

Rent has risen 6 months in a row, and rose in 10 of the last 12 months.

What a typical income covers

30% of the median household income ($78,684) is $1,967 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,600).

Cheaper nearby

ZIP 54302, 3 miles away, rents for 17% less ($993/mo), about $2,400 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 54301. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$14,304/yr

At $1,192/mo median

Location

CityAllouez

StateWI

CountyBrown County

Rent Market Meter

Strong Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are up 6.4% year-over-year. Expect competition, and move quickly to lock in terms.

Based on rent-price momentum (+6.4% YoY, +1.0% MoM), not inventory.

Demographics

Who lives here

ZIP 54301 (Allouez, WI) is majority owner-occupied, 36.8% of residents hold a bachelor's degree or higher.

Population

21,724

Median income

$78,684

Median age

40.6

Renters

31.5%

Age distribution

19.9%

23.1%

24.7%

12.9%

19.3%

Under 1819.9%

18–3423.1%

35–5424.7%

55–6412.9%

65+19.3%

Gender

50.4%

49.6%

Male50.4%

Female49.6%

Race & ethnicity

82.9%

White82.9%

Black2.6%

Hispanic11.2%

Asian1.1%

Other2.2%

Education (25+)

25.3%

31.7%

36.8%

No HS diploma6.2%

HS diploma25.3%

Some college31.7%

Bachelor's+36.8%

Housing tenure

68.5%

31.5%

Owner68.5%

Renter31.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How ZIP 54301 in Allouez, WI has changed in 5 years

Rent

$1,017 → $1,192

up 17.2%

Income

$68,138 → $78,684

up 15.5%

Population

21,614 → 21,724

up 0.5%

Renter share

35.5% → 31.5%

-4.0 pts

Bachelor's+

36.1% → 36.8%

+0.7 pts

Median age

38.6 → 40.6

+2.0 yrs

Rent in ZIP 54301 in Allouez, WI has increased 17.2% since 2023, going from about $1,017 per month to roughly $1,192 today. Census figures show median household income at $78,684 today, compared with $68,138 five years earlier. About 31.5% of households rent today, against 35.5% in 2021. The combined trend lines point to a market that has changed measurably from where it stood in early 2023.

Community

Discussions about ZIP 54301

No discussions yet. Start the conversation.

Local insights

Tips for renters in ZIP 54301

About renting in ZIP 54301

Last updated: October 17, 2026

ZIP code 54301 covers Allouez, WI. The median rent here is $1,192/mo as of October 2026. A 1-bedroom rents for a median of $920/mo. A 2-bedroom rents for a median of $1,150/mo.

At 18% of local median household income ($78,684/yr), ZIP 54301 ranks as affordable compared to the national benchmark of 30%. Rents have increased 6.4% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 54301?

To keep rent at or below 30% of gross income, you would need to earn at least $48,000/year (about $23/hour full-time) to afford the median rent of $1,192/mo in ZIP 54301. The local median household income is $78,684/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 54301?

Rent in ZIP 54301 has risen 6.4% over the past year as of September 2026. That is the highest level since Zillow's records here began in February 2023.

How does ZIP 54301 compare to other ZIPs in Wisconsin?

ZIP 54301 is one of the more affordable among Wisconsin ZIP codes for rent, ranking #79 of 103 at $1,192/mo. Over the year to September 2026, rent in ZIP 54301 changed +6.4%, against a typical +5.6% across the 71 Wisconsin ZIP codes Zillow tracks.

Income Affordability

18%

VERY AFFORDABLE

At $1,192/mo, rent takes ~18% of ZIP 54301's median household income ($78,684/yr). The standard benchmark is 30%.

ZIP 54301 18%Benchmark 30%

State income tax3.5–7.65%

Nearby ZIPs

Green Bay · $1,094/mo