ZIP Code · WI

ZIP 54304

Part of Green Bay, WI

Pop. 28,502·Brown County·93rd most expensive ZIP in Wisconsin

Median rent (all units)

$1,094/mo

Year-over-Year

Stable

Month-over-Month

+0.9%

vs US Median

-$838

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 54304 · $1,094

More affordable than 95% of US ZIP codes · National median $1,932/mo

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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$860

1 BR

$930

2 BR

$1,160

3 BR

$1,540

4 BR+

$1,610

Research median

$1,160/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

What a typical income covers

30% of the median household income ($63,865) is $1,597 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,540); a 4-bedroom is $1,610.

Rank in Green Bay

2nd cheapest of 3 ZIP codes in Green Bay.

From Zillow's monthly rent index (ZORI) for ZIP 54304. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$13,128/yr

At $1,094/mo median

Location

CityGreen Bay

StateWI

CountyBrown County

Rent Market Meter

Balanced Market

Renter's MarketBalancedLandlord's Market

Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.

Based on rent-price momentum (+0.0% YoY, +0.9% MoM), not inventory.

Demographics

Who lives here

ZIP 54304 (Green Bay, WI) is majority owner-occupied, has a median income below the national average, 29.8% of residents hold a bachelor's degree or higher.

Population

28,502

Median income

$63,865

Median age

37.6

Renters

42.6%

Age distribution

21.4%

25%

24.4%

12.9%

16.3%

Under 1821.4%

18–3425%

35–5424.4%

55–6412.9%

65+16.3%

Gender

48.7%

51.3%

Male48.7%

Female51.3%

Race & ethnicity

70.7%

White70.7%

Black3.4%

Hispanic10.8%

Asian4.7%

Other10.4%

Education (25+)

33.5%

31.4%

29.8%

No HS diploma5.4%

HS diploma33.5%

Some college31.4%

Bachelor's+29.8%

Housing tenure

57.4%

42.6%

Owner57.4%

Renter42.6%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 54304 in Green Bay, WI has changed in 5 years

Income

$52,688 → $63,865

up 21.2%

Population

28,057 → 28,502

up 1.6%

Renter share

41.6% → 42.6%

+1.0 pts

Bachelor's+

26% → 29.8%

+3.8 pts

Median age

39.1 → 37.6

-1.5 yrs

On the earnings side, the typical household in ZIP 54304 in Green Bay, WI now reports about $63,865, up from $52,688 in 2021. Headcount in the area went from 28,057 to 28,502 between 2021 and 2024, a 1.6% change. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 26% to 29.8%.

Community

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Local insights

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About renting in ZIP 54304

Last updated: October 17, 2026

ZIP code 54304 covers Green Bay, WI. The median rent here is $1,094/mo as of October 2026. A 1-bedroom rents for a median of $930/mo. A 2-bedroom rents for a median of $1,160/mo.

At 21% of local median household income ($63,865/yr), ZIP 54304 ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 54304?

To keep rent at or below 30% of gross income, you would need to earn at least $44,000/year (about $21/hour full-time) to afford the median rent of $1,094/mo in ZIP 54304. The local median household income is $63,865/yr, so the typical household meets that bar.