RentDataNowRentDataNow
ZIP Code · WI

ZIP 54304

Pop. 28,502·Brown County·84th most expensive ZIP in Wisconsin
Median rent (all units)
$1,194/mo
Year-over-Year
Stable
Month-over-Month
-0.2%
vs US Median
-$771
Stable (Monthly)
Be the first to discuss 54304 rents ↓
Most AffordableMost Expensive
ZIP 54304 · $1,194
More affordable than 92% of US ZIP codes · National median $1,965/mo
Rent check

Is your rent fair?

Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio
$860
1 BR
$930
2 BR
$1,160
3 BR
$1,540
4 BR+
$1,610
Research median
$1,160/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

Loading…

Last updated: July 20, 2026

Annual cost
$14,328/yr
At $1,194/mo median
Location
StateWI
CountyBrown County
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (+0.0% YoY, -0.2% MoM), not inventory.
Demographics

Who lives here

ZIP 54304 (Green Bay, WI) is majority owner-occupied, has a median income below the national average, 29.8% of residents hold a bachelor's degree or higher.

Population
28,502
Median income
$63,865
Median age
37.6
Renters
42.6%
Age distribution
21.4%
25%
24.4%
12.9%
16.3%
Under 1821.4%
18–3425%
35–5424.4%
55–6412.9%
65+16.3%
Gender
48.7%
51.3%
Male48.7%
Female51.3%
Race & ethnicity
70.7%
White70.7%
Black3.4%
Hispanic10.8%
Asian4.7%
Other10.4%
Education (25+)
33.5%
31.4%
29.8%
No HS diploma5.4%
HS diploma33.5%
Some college31.4%
Bachelor's+29.8%
Housing tenure
57.4%
42.6%
Owner57.4%
Renter42.6%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 54304 in Green Bay, WI has changed in 5 years

Income
$52,688 → $63,865
up 21.2%
Population
28,057 → 28,502
up 1.6%
Renter share
41.6% → 42.6%
+1.0 pts
Bachelor's+
26% → 29.8%
+3.8 pts
Median age
39.1 → 37.6
-1.5 yrs

On the earnings side, the typical household in ZIP 54304 in Green Bay, WI now reports about $63,865, up from $52,688 in 2021. Headcount in the area went from 28,057 to 28,502 between 2021 and 2024, a 1.6% change. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 26% to 29.8%.

Community

Discussions about ZIP 54304

No discussions yet. Start the conversation.

Local insights

Tips for renters in ZIP 54304

About renting in ZIP 54304

Last updated: July 20, 2026

ZIP code 54304 covers Green Bay, WI. The median rent here is $1,194/mo as of July 2026. A 1-bedroom rents for a median of $930/mo. A 2-bedroom rents for a median of $1,160/mo.

At 22% of local median household income ($63,865/yr), ZIP 54304 ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 54304?

As of July 20, 2026, the median monthly rent in ZIP 54304 (Green Bay, WI) is $1,194. This is based on aggregated data from public sources and community submissions.

How does ZIP 54304 rent compare to the US average?

ZIP 54304's median rent of $1,194/mo is $771 (39%) below the US national median of $1,965/mo.

How does ZIP 54304 compare to other ZIPs in Wisconsin?

ZIP 54304 is among the more affordable ZIP codes in Wisconsin, ranking #84 out of 107 ZIPs at $1,194/mo.

How much income do you need to rent in ZIP 54304?

To keep rent at or below 30% of gross income, you would need to earn at least $48,000/year (~$23/hour full-time) to afford the median rent of $1,194/mo in ZIP 54304. The local median household income is $63,865/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 54304?

Rent in ZIP 54304 has been relatively stable over the past year, with a 0.0% change year over year as of July 20, 2026.

Is ZIP 54304 an affordable place to rent?

ZIP 54304 is considered very affordable for renters. At $1,194/mo, rent takes approximately 22% of the local median household income ($63,865/yr). The standard benchmark is 30%. ZIP 54304 falls comfortably within that range.

What percentage of ZIP 54304 residents rent vs. own?

According to Census data, approximately 42.6% of ZIP 54304 households are renters, while 57.4% are owner-occupied. ZIP 54304 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 54304 compare to the rest of Green Bay?

ZIP 54304 is pricier than Green Bay as a whole. At $1,194/mo, it's $75 above the Green Bay citywide median of $1,119/mo.

When was rent data for ZIP 54304 last updated?

Rent data for ZIP 54304 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
22%
VERY AFFORDABLE

At $1,194/mo, rent takes ~22% of ZIP 54304's median household income ($63,865/yr). The standard benchmark is 30%.

ZIP 54304 22%Benchmark 30%
State income tax3.5–7.65%
Compare

How does this area stack up?

Pick another city or ZIP to compare.

Schools nearby

Public schools near ZIP 54304 (Green Bay, WI)

Recent submissions

Be the first to submit your rent for this ZIP.

Recent discussions

No discussions yet.