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ZIP Code · WI

ZIP 54401

Part of Wausau, WI
Pop. 31,692·Marathon County·105th most expensive ZIP in Wisconsin
Median rent (all units)
$1,011/mo
Year-over-Year
+6.1%
Month-over-Month
-4.7%
vs US Median
-$954
Falling (Monthly)
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Most AffordableMost Expensive
ZIP 54401 · $1,011
More affordable than 98% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$810
1 BR
$910
2 BR
$1,170
3 BR
$1,540
4 BR+
$1,550
Research median
$1,170/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$12,132/yr
At $1,011/mo median
Location
CityWausau
StateWI
CountyMarathon County
Rent Market Meter
Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are softening (up only 6.1% YoY), so renters have negotiating leverage.
Based on rent-price momentum (+6.1% YoY, -4.7% MoM), not inventory.
Demographics

Who lives here

ZIP 54401 (Wausau, WI) is majority owner-occupied, 30.9% of residents hold a bachelor's degree or higher.

Population
31,692
Median income
$71,586
Median age
40.6
Renters
33%
Age distribution
22.1%
19.8%
25%
13.3%
19.9%
Under 1822.1%
18–3419.8%
35–5425%
55–6413.3%
65+19.9%
Gender
51.3%
48.7%
Male51.3%
Female48.7%
Race & ethnicity
77.3%
12.8%
White77.3%
Hispanic4.9%
Asian12.8%
Other4.9%
Education (25+)
28.6%
31.8%
30.9%
No HS diploma8.8%
HS diploma28.6%
Some college31.8%
Bachelor's+30.9%
Housing tenure
67%
33%
Owner67%
Renter33%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 54401 in Wausau, WI has changed in 5 years

Income
$60,052 → $71,586
up 19.2%
Population
31,304 → 31,692
up 1.2%
Renter share
35% → 33%
-2.0 pts
Bachelor's+
32.8% → 30.9%
-1.9 pts
Median age
39.7 → 40.6
+0.9 yrs

Census figures show median household income at $71,586 today, compared with $60,052 five years earlier. Headcount in the area went from 31,304 to 31,692 between 2021 and 2024, a 1.2% change. About 33% of households rent today, against 35% in 2021.

Community

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Local insights

Tips for renters in ZIP 54401

About renting in ZIP 54401

Last updated: July 20, 2026

ZIP code 54401 covers Wausau, WI. The median rent here is $1,011/mo as of July 2026. A 1-bedroom rents for a median of $910/mo. A 2-bedroom rents for a median of $1,170/mo.

At 17% of local median household income ($71,586/yr), ZIP 54401 ranks as affordable compared to the national benchmark of 30%. Rents have increased 6.1% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 54401?

As of July 20, 2026, the median monthly rent in ZIP 54401 (Wausau, WI) is $1,011. This is based on aggregated data from public sources and community submissions.

How does ZIP 54401 rent compare to the US average?

ZIP 54401's median rent of $1,011/mo is $954 (49%) below the US national median of $1,965/mo.

How does ZIP 54401 compare to other ZIPs in Wisconsin?

ZIP 54401 is among the more affordable ZIP codes in Wisconsin, ranking #105 out of 107 ZIPs at $1,011/mo.

How much income do you need to rent in ZIP 54401?

To keep rent at or below 30% of gross income, you would need to earn at least $40,000/year (~$19/hour full-time) to afford the median rent of $1,011/mo in ZIP 54401. The local median household income is $71,586/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 54401?

Rent in ZIP 54401 has increased 6.1% over the past year as of July 20, 2026, putting upward pressure on renter budgets.

Is ZIP 54401 an affordable place to rent?

ZIP 54401 is considered very affordable for renters. At $1,011/mo, rent takes approximately 17% of the local median household income ($71,586/yr). The standard benchmark is 30%. ZIP 54401 falls comfortably within that range.

What percentage of ZIP 54401 residents rent vs. own?

According to Census data, approximately 33% of ZIP 54401 households are renters, while 67% are owner-occupied. ZIP 54401 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 54401 compare to the rest of Wausau?

ZIP 54401 is more affordable than Wausau overall. At $1,011/mo, it's $39 below the Wausau citywide median of $1,050/mo.

When was rent data for ZIP 54401 last updated?

Rent data for ZIP 54401 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
17%
VERY AFFORDABLE

At $1,011/mo, rent takes ~17% of ZIP 54401's median household income ($71,586/yr). The standard benchmark is 30%.

ZIP 54401 17%Benchmark 30%
State income tax3.5–7.65%
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Schools nearby

Public schools near ZIP 54401 (Wausau, WI)

Recent submissions

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