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ZIP Code · WI

ZIP 54403

Part of Wausau, WI
Pop. 24,950·Marathon County·87th most expensive ZIP in Wisconsin
Median rent (all units)
$1,162/mo
Year-over-Year
Stable
Month-over-Month
+7.3%
vs US Median
-$803
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 54403 · $1,162
More affordable than 93% of US ZIP codes · National median $1,965/mo
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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio
$790
1 BR
$880
2 BR
$1,140
3 BR
$1,500
4 BR+
$1,510
Research median
$1,140/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$13,944/yr
At $1,162/mo median
Location
CityWausau
StateWI
CountyMarathon County
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 0.0% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+0.0% YoY, +7.3% MoM), not inventory.
Demographics

Who lives here

ZIP 54403 (Wausau, WI) is majority owner-occupied, has a large retiree population, 34.4% of residents hold a bachelor's degree or higher.

Population
24,950
Median income
$69,030
Median age
39.6
Renters
35%
Age distribution
22.5%
20.9%
24.2%
21%
Under 1822.5%
18–3420.9%
35–5424.2%
55–6411.4%
65+21%
Gender
48.5%
51.5%
Male48.5%
Female51.5%
Race & ethnicity
88.3%
White88.3%
Black0.6%
Hispanic3.4%
Asian3.7%
Other4%
Education (25+)
28.8%
32.6%
34.4%
No HS diploma4.1%
HS diploma28.8%
Some college32.6%
Bachelor's+34.4%
Housing tenure
65%
35%
Owner65%
Renter35%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 54403 in Wausau, WI has changed in 5 years

Income
$59,846 → $69,030
up 15.3%
Population
24,774 → 24,950
up 0.7%
Renter share
33% → 35%
+2.0 pts
Bachelor's+
31.5% → 34.4%
+2.9 pts
Median age
42 → 39.6
-2.4 yrs

On the earnings side, the typical household in ZIP 54403 in Wausau, WI now reports about $69,030, up from $59,846 in 2021. About 35% of households rent today, against 33% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 31.5% to 34.4%.

Community

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Local insights

Tips for renters in ZIP 54403

About renting in ZIP 54403

Last updated: July 20, 2026

ZIP code 54403 covers Wausau, WI. The median rent here is $1,162/mo as of July 2026. A 1-bedroom rents for a median of $880/mo. A 2-bedroom rents for a median of $1,140/mo.

At 20% of local median household income ($69,030/yr), ZIP 54403 ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 54403?

As of July 20, 2026, the median monthly rent in ZIP 54403 (Wausau, WI) is $1,162. This is based on aggregated data from public sources and community submissions.

How does ZIP 54403 rent compare to the US average?

ZIP 54403's median rent of $1,162/mo is $803 (41%) below the US national median of $1,965/mo.

How does ZIP 54403 compare to other ZIPs in Wisconsin?

ZIP 54403 is among the more affordable ZIP codes in Wisconsin, ranking #87 out of 107 ZIPs at $1,162/mo.

How much income do you need to rent in ZIP 54403?

To keep rent at or below 30% of gross income, you would need to earn at least $46,000/year (~$22/hour full-time) to afford the median rent of $1,162/mo in ZIP 54403. The local median household income is $69,030/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 54403?

Rent in ZIP 54403 has been relatively stable over the past year, with a 0.0% change year over year as of July 20, 2026.

Is ZIP 54403 an affordable place to rent?

ZIP 54403 is considered very affordable for renters. At $1,162/mo, rent takes approximately 20% of the local median household income ($69,030/yr). The standard benchmark is 30%. ZIP 54403 falls comfortably within that range.

What percentage of ZIP 54403 residents rent vs. own?

According to Census data, approximately 35% of ZIP 54403 households are renters, while 65% are owner-occupied. ZIP 54403 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 54403 compare to the rest of Wausau?

ZIP 54403 is pricier than Wausau as a whole. At $1,162/mo, it's $112 above the Wausau citywide median of $1,050/mo.

When was rent data for ZIP 54403 last updated?

Rent data for ZIP 54403 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
20%
VERY AFFORDABLE

At $1,162/mo, rent takes ~20% of ZIP 54403's median household income ($69,030/yr). The standard benchmark is 30%.

ZIP 54403 20%Benchmark 30%
State income tax3.5–7.65%
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Schools nearby

Public schools near ZIP 54403 (Wausau, WI)

Recent submissions

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