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ZIP Code · WI

ZIP 54494

Pop. 27,696·Wood County·91st most expensive ZIP in Wisconsin
Median rent (all units)
$1,131/mo
Year-over-Year
Stable
Month-over-Month
+4.5%
vs US Median
-$834
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 54494 · $1,131
More affordable than 94% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$760
1 BR
$820
2 BR
$1,070
3 BR
$1,340
4 BR+
$1,420
Research median
$1,070/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$13,572/yr
At $1,131/mo median
Location
StateWI
CountyWood County
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 0.0% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+0.0% YoY, +4.5% MoM), not inventory.
Demographics

Who lives here

ZIP 54494 (Wisconsin Rapids, WI) is majority owner-occupied, has a large retiree population, 22.9% of residents hold a bachelor's degree or higher.

Population
27,696
Median income
$72,595
Median age
46.1
Renters
22.3%
Age distribution
20.6%
16.5%
22.9%
16.9%
23.1%
Under 1820.6%
18–3416.5%
35–5422.9%
55–6416.9%
65+23.1%
Gender
51.4%
48.6%
Male51.4%
Female48.6%
Race & ethnicity
93%
White93%
Black0.5%
Hispanic2.7%
Asian1%
Other2.8%
Education (25+)
36.1%
37.6%
22.9%
No HS diploma3.4%
HS diploma36.1%
Some college37.6%
Bachelor's+22.9%
Housing tenure
77.7%
22.3%
Owner77.7%
Renter22.3%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 54494 in Wisconsin Rapids, WI has changed in 5 years

Income
$61,148 → $72,595
up 18.7%
Population
27,373 → 27,696
up 1.2%
Renter share
24.8% → 22.3%
-2.5 pts
Bachelor's+
20.7% → 22.9%
+2.2 pts
Median age
45.2 → 46.1
+0.9 yrs

Census figures show median household income at $72,595 today, compared with $61,148 five years earlier. Headcount in the area went from 27,373 to 27,696 between 2021 and 2024, a 1.2% change. About 22.3% of households rent today, against 24.8% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 20.7% to 22.9%.

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Local insights

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About renting in ZIP 54494

Last updated: July 20, 2026

ZIP code 54494 covers Wisconsin Rapids, WI. The median rent here is $1,131/mo as of July 2026. A 1-bedroom rents for a median of $820/mo. A 2-bedroom rents for a median of $1,070/mo.

At 19% of local median household income ($72,595/yr), ZIP 54494 ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 54494?

As of July 20, 2026, the median monthly rent in ZIP 54494 (Wisconsin Rapids, WI) is $1,131. This is based on aggregated data from public sources and community submissions.

How does ZIP 54494 rent compare to the US average?

ZIP 54494's median rent of $1,131/mo is $834 (42%) below the US national median of $1,965/mo.

How does ZIP 54494 compare to other ZIPs in Wisconsin?

ZIP 54494 is among the more affordable ZIP codes in Wisconsin, ranking #91 out of 107 ZIPs at $1,131/mo.

How much income do you need to rent in ZIP 54494?

To keep rent at or below 30% of gross income, you would need to earn at least $45,000/year (~$22/hour full-time) to afford the median rent of $1,131/mo in ZIP 54494. The local median household income is $72,595/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 54494?

Rent in ZIP 54494 has been relatively stable over the past year, with a 0.0% change year over year as of July 20, 2026.

Is ZIP 54494 an affordable place to rent?

ZIP 54494 is considered very affordable for renters. At $1,131/mo, rent takes approximately 19% of the local median household income ($72,595/yr). The standard benchmark is 30%. ZIP 54494 falls comfortably within that range.

What percentage of ZIP 54494 residents rent vs. own?

According to Census data, approximately 22.3% of ZIP 54494 households are renters, while 77.7% are owner-occupied. ZIP 54494 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 54494 compare to the rest of Wisconsin Rapids?

ZIP 54494 is pricier than Wisconsin Rapids as a whole. At $1,131/mo, it's $36 above the Wisconsin Rapids citywide median of $1,095/mo.

When was rent data for ZIP 54494 last updated?

Rent data for ZIP 54494 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
19%
VERY AFFORDABLE

At $1,131/mo, rent takes ~19% of ZIP 54494's median household income ($72,595/yr). The standard benchmark is 30%.

ZIP 54494 19%Benchmark 30%
State income tax3.5–7.65%
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Schools nearby

Public schools near ZIP 54494 (Wisconsin Rapids, WI)

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