ZIP Code · WI

ZIP 54495

Part of Wisconsin Rapids, WI

Pop. 7,859·Wood County·107th most expensive ZIP in Wisconsin

Median rent (all units)

$970/mo

Year-over-Year

+1.0%

Month-over-Month

+1.0%

vs US Median

-$962

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 54495 · $970

More affordable than 98% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$690

1 BR

$740

2 BR

$970

3 BR

$1,220

4 BR+

$1,290

Research median

$970/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: April 19, 2026

From the history

What the numbers show

What a typical income covers

30% of the median household income ($49,798) is $1,245 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,220); a 4-bedroom is $1,290.

From Zillow's monthly rent index (ZORI) for ZIP 54495. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$11,640/yr

At $970/mo median

Location

CityWisconsin Rapids

StateWI

CountyWood County

Rent Market Meter

Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are climbing (1.0% YoY), so leverage tilts toward landlords. Act sooner rather than later.

Based on rent-price momentum (+1.0% YoY, +1.0% MoM), not inventory.

Demographics

Who lives here

ZIP 54495 (Wisconsin Rapids, WI) is majority owner-occupied, has a large share of families with children, has a median income below the national average, 13.3% of residents hold a bachelor's degree or higher.

Population

7,859

Median income

$49,798

Median age

35.6

Renters

43.8%

Age distribution

25.8%

23%

22.4%

12.7%

16.2%

Under 1825.8%

18–3423%

35–5422.4%

55–6412.7%

65+16.2%

Gender

47.6%

52.4%

Male47.6%

Female52.4%

Race & ethnicity

86.3%

White86.3%

Black0.5%

Hispanic5.5%

Asian3.9%

Other3.8%

Education (25+)

42.6%

36.5%

13.3%

No HS diploma7.6%

HS diploma42.6%

Some college36.5%

Bachelor's+13.3%

Housing tenure

56.2%

43.8%

Owner56.2%

Renter43.8%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 54495 in Wisconsin Rapids, WI has changed in 5 years

Income

$44,330 → $49,798

up 12.3%

Population

7,812 → 7,859

up 0.6%

Renter share

44.9% → 43.8%

-1.1 pts

Bachelor's+

10.8% → 13.3%

+2.5 pts

Median age

36.4 → 35.6

-0.8 yrs

On the earnings side, the typical household in ZIP 54495 in Wisconsin Rapids, WI now reports about $49,798, up from $44,330 in 2021. Bachelor's-degree-or-higher attainment moved from 10.8% to 13.3% across the same window.

Community

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Local insights

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About renting in ZIP 54495

Last updated: April 19, 2026

ZIP code 54495 covers Wisconsin Rapids, WI. The median rent here is $970/mo as of April 2026. A 1-bedroom rents for a median of $740/mo. A 2-bedroom rents for a median of $970/mo.

At 23% of local median household income ($49,798/yr), ZIP 54495 ranks as affordable compared to the national benchmark of 30%. Rents have increased 1.0% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 54495?

To keep rent at or below 30% of gross income, you would need to earn at least $39,000/year (about $19/hour full-time) to afford the median rent of $970/mo in ZIP 54495. The local median household income is $49,798/yr, so the typical household meets that bar.