ZIP Code · AR

ZIP 72704

Pop. 32,497·Washington County·7th most expensive ZIP in Arkansas
Median rent (all units)
$1,653/mo
Year-over-Year
+1.7%
Month-over-Month
Stable
vs US Median
-$279
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
ZIP 72704 · $1,653
More affordable than 62% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$1,100
1 BR
$1,220
2 BR
$1,470
3 BR
$2,040
4 BR+
$2,410
Research median
$1,470/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

November. Asking rents in ZIP 72704 usually run 0.8% below trend in November and 0.7% above it in February, about $25 a month apart at today's median. Based on 8 years of data.

Compared with the peak

Rent in ZIP 72704 is 0.1% below its high of $1,655 in December 2025, at $1,653 as of September 2026.

Past year vs. the rest of Arkansas

Rent in ZIP 72704 changed +1.7% over the year to September 2026. Across the 44 Arkansas ZIP codes Zillow tracks, the typical change was +2.4%.

Rent vs. income since 2019

From 2019 to 2024, rent in ZIP 72704 rose 34.7% while median household income rose 55.3% ($61,829 to $96,014). Income kept ahead of rent.

Since before the pandemic

Rent in ZIP 72704 is 41.4% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

What a typical income covers

30% of the median household income ($96,014) is $2,400 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($2,040); a 4-bedroom is $2,410.

Rank in Fayetteville

3rd cheapest of 3 ZIP codes in Fayetteville.

Cheaper nearby

ZIP 72761, 10 miles away, rents for 19% less ($1,341/mo), about $3,700 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 72704. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$19,836/yr
At $1,653/mo median
Location
StateAR
CountyWashington County
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (+1.7% YoY, +0.0% MoM), not inventory.
Demographics

Who lives here

ZIP 72704 (Fayetteville, AR) is majority owner-occupied, skews toward younger working-age adults, has a median income above the national average, 52.9% of residents hold a bachelor's degree or higher.

Population
32,497
Median income
$96,014
Median age
33.9
Renters
34.5%
Age distribution
20.9%
30.8%
26.5%
12.2%
Under 1820.9%
18–3430.8%
35–5426.5%
55–6412.2%
65+9.5%
Gender
48.4%
51.6%
Male48.4%
Female51.6%
Race & ethnicity
74.2%
13.6%
White74.2%
Black2.4%
Hispanic7.7%
Asian2.1%
Other13.6%
Education (25+)
18.7%
22.6%
52.9%
No HS diploma5.7%
HS diploma18.7%
Some college22.6%
Bachelor's+52.9%
Housing tenure
65.5%
34.5%
Owner65.5%
Renter34.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 72704 in Fayetteville, AR has changed in 5 years

Rent
$1,231 → $1,653
up 34.3%
Income
$75,685 → $96,014
up 26.9%
Population
27,740 → 32,497
up 17.1%
Renter share
40.3% → 34.5%
-5.8 pts
Bachelor's+
51.4% → 52.9%
+1.5 pts
Median age
32 → 33.9
+1.9 yrs

Across the past five years, the going rent in ZIP 72704 in Fayetteville, AR has shifted from $1,231 to $1,653, up 34.3% since 2021. Median household income climbed from $75,685 to $96,014 between 2021 and 2024, a 26.9% shift. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show ZIP 72704 in Fayetteville, AR adding about 4,757 residents over the five-year window, up 17.1% on net. The renter share has eased from 40.3% to 34.5%, with owner-occupied housing accounting for the remainder. Taken together, the five-year picture in ZIP 72704 in Fayetteville, AR reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.

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About renting in ZIP 72704

Last updated: October 17, 2026

ZIP code 72704 covers Fayetteville, AR. The median rent here is $1,653/mo as of October 2026. A 1-bedroom rents for a median of $1,220/mo. A 2-bedroom rents for a median of $1,470/mo.

At 21% of local median household income ($96,014/yr), ZIP 72704 ranks as affordable compared to the national benchmark of 30%. Rents have increased 1.7% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 72704?

To keep rent at or below 30% of gross income, you would need to earn at least $66,000/year (about $32/hour full-time) to afford the median rent of $1,653/mo in ZIP 72704. The local median household income is $96,014/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 72704?

Rent in ZIP 72704 has risen 1.7% over the past year as of September 2026. It sits 0.1% below its high of $1,655 in December 2025.

When is the cheapest time to rent in ZIP 72704?

Asking rents in ZIP 72704 are usually lowest in November, about 0.8% below their yearly trend, and highest in February, about 0.7% above it. At today's median that is a gap of roughly $25 a month. This pattern comes from 8 years of Zillow rent data.

Has rent outpaced income in ZIP 72704?

No. From 2019 to 2024, rent in ZIP 72704 rose 34.7% while median household income rose 55.3%, from $61,829 to $96,014. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

How does ZIP 72704 compare to other ZIPs in Arkansas?

ZIP 72704 is one of the pricier among Arkansas ZIP codes for rent, ranking #7 of 61 at $1,653/mo. Over the year to September 2026, rent in ZIP 72704 changed +1.7%, against a typical +2.4% across the 44 Arkansas ZIP codes Zillow tracks.

How does ZIP 72704 compare to the rest of Fayetteville?

At $1,653/mo, ZIP 72704 is $72 above the Fayetteville citywide median of $1,581/mo. It is the 3rd cheapest of 3 ZIP codes in Fayetteville.
Income Affordability
21%
VERY AFFORDABLE

At $1,653/mo, rent takes ~21% of ZIP 72704's median household income ($96,014/yr). The standard benchmark is 30%.

ZIP 72704 21%Benchmark 30%
State income tax3.9%
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Schools nearby

Public schools near ZIP 72704 (Fayetteville, AR)

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