ZIP Code · AR

ZIP 72758

Part of Rogers, AR
Pop. 48,233·Benton County·12th most expensive ZIP in Arkansas
Median rent (all units)
$1,571/mo
Year-over-Year
+1.4%
Month-over-Month
-0.1%
vs US Median
-$361
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
ZIP 72758 · $1,571
More affordable than 68% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$1,190
1 BR
$1,320
2 BR
$1,590
3 BR
$2,210
4 BR+
$2,610
Research median
$1,590/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

January. Asking rents in ZIP 72758 usually run 1% below trend in January and 1.2% above it in September, about $35 a month apart at today's median. Based on 10 years of data.

Compared with the peak

Rent in ZIP 72758 is 0.6% below its high of $1,581 in June 2026, at $1,571 as of September 2026.

Past year vs. the rest of Arkansas

Rent in ZIP 72758 changed +1.4% over the year to September 2026. Across the 44 Arkansas ZIP codes Zillow tracks, the typical change was +2.4%.

Rent vs. income since 2019

From 2019 to 2024, rent in ZIP 72758 rose 42.5% while median household income rose 35.1% ($73,405 to $99,147). Rent outpaced income.

Since before the pandemic

Rent in ZIP 72758 is 46.1% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent has fallen 3 months in a row, and rose in 7 of the last 12 months.

What a typical income covers

30% of the median household income ($99,147) is $2,479 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($2,210); a 4-bedroom is $2,610.

Cheaper nearby

ZIP 72756, 9 miles away, rents for 12% less ($1,389/mo), about $2,200 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 72758. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$18,852/yr
At $1,571/mo median
Location
CityRogers
StateAR
CountyBenton County
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (+1.4% YoY, -0.1% MoM), not inventory.
Demographics

Who lives here

ZIP 72758 (Rogers, AR) is majority owner-occupied, has a large share of families with children, has a median income above the national average, 42.3% of residents hold a bachelor's degree or higher.

Population
48,233
Median income
$99,147
Median age
33.7
Renters
41.4%
Age distribution
27.4%
24%
27.6%
Under 1827.4%
18–3424%
35–5427.6%
55–649.5%
65+11.4%
Gender
48.4%
51.6%
Male48.4%
Female51.6%
Race & ethnicity
58.5%
28.8%
White58.5%
Black0.5%
Hispanic28.8%
Asian3.2%
Other9%
Education (25+)
13.2%
25.1%
19.4%
42.3%
No HS diploma13.2%
HS diploma25.1%
Some college19.4%
Bachelor's+42.3%
Housing tenure
58.6%
41.4%
Owner58.6%
Renter41.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 72758 in Rogers, AR has changed in 5 years

Rent
$1,158 → $1,571
up 35.7%
Income
$81,493 → $99,147
up 21.7%
Population
43,705 → 48,233
up 10.4%
Renter share
40.1% → 41.4%
+1.3 pts
Bachelor's+
40.8% → 42.3%
+1.5 pts
Median age
33.2 → 33.7
+0.5 yrs

Five years ago, renters in ZIP 72758 in Rogers, AR paid around $1,158 a month. That figure now sits near $1,571, up 35.7% from the 2021 baseline. Census figures show median household income at $99,147 today, compared with $81,493 five years earlier. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show ZIP 72758 in Rogers, AR adding about 4,528 residents over the five-year window, up 10.4% on net. The combined trend lines point to a market that has changed measurably from where it stood in early 2021.

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Local insights

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About renting in ZIP 72758

Last updated: October 17, 2026

ZIP code 72758 covers Rogers, AR. The median rent here is $1,571/mo as of October 2026. A 1-bedroom rents for a median of $1,320/mo. A 2-bedroom rents for a median of $1,590/mo.

At 19% of local median household income ($99,147/yr), ZIP 72758 ranks as affordable compared to the national benchmark of 30%. Rents have increased 1.4% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 72758?

To keep rent at or below 30% of gross income, you would need to earn at least $63,000/year (about $30/hour full-time) to afford the median rent of $1,571/mo in ZIP 72758. The local median household income is $99,147/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 72758?

Rent in ZIP 72758 has risen 1.4% over the past year as of September 2026. It sits 0.6% below its high of $1,581 in June 2026.

When is the cheapest time to rent in ZIP 72758?

Asking rents in ZIP 72758 are usually lowest in January, about 1% below their yearly trend, and highest in September, about 1.2% above it. At today's median that is a gap of roughly $35 a month. This pattern comes from 10 years of Zillow rent data.

Has rent outpaced income in ZIP 72758?

Yes. From 2019 to 2024, rent in ZIP 72758 rose 42.5% while median household income rose 35.1%, from $73,405 to $99,147. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

How does ZIP 72758 compare to other ZIPs in Arkansas?

ZIP 72758 is one of the pricier among Arkansas ZIP codes for rent, ranking #12 of 61 at $1,571/mo. Over the year to September 2026, rent in ZIP 72758 changed +1.4%, against a typical +2.4% across the 44 Arkansas ZIP codes Zillow tracks.

How does ZIP 72758 compare to the rest of Rogers?

At $1,571/mo, ZIP 72758 is $43 above the Rogers citywide median of $1,528/mo.
Income Affordability
19%
VERY AFFORDABLE

At $1,571/mo, rent takes ~19% of ZIP 72758's median household income ($99,147/yr). The standard benchmark is 30%.

ZIP 72758 19%Benchmark 30%
State income tax3.9%
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Schools nearby

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