ZIP Code · AR

ZIP 72712

Pop. 38,690·Benton County·11th most expensive ZIP in Arkansas
Median rent (all units)
$1,603/mo
Year-over-Year
+1.6%
Month-over-Month
Stable
vs US Median
-$329
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
ZIP 72712 · $1,603
More affordable than 65% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$1,140
1 BR
$1,260
2 BR
$1,520
3 BR
$2,110
4 BR+
$2,500
Research median
$1,520/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

December. Asking rents in ZIP 72712 usually run 0.5% below trend in December and 0.7% above it in August, about $19 a month apart at today's median. Based on 11 years of data.

Compared with the peak

Rent in ZIP 72712 is 0.6% below its high of $1,612 in June 2026, at $1,603 as of September 2026.

Past year vs. the rest of Arkansas

Rent in ZIP 72712 changed +1.6% over the year to September 2026. Across the 44 Arkansas ZIP codes Zillow tracks, the typical change was +2.4%.

Rent vs. income since 2019

From 2019 to 2024, rent in ZIP 72712 rose 50.6% while median household income rose 32.2% ($83,601 to $110,514). Rent outpaced income.

Since before the pandemic

Rent in ZIP 72712 is 56.1% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

What a typical income covers

30% of the median household income ($110,514) is $2,763 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($2,500).

From Zillow's monthly rent index (ZORI) for ZIP 72712. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$19,236/yr
At $1,603/mo median
Location
StateAR
CountyBenton County
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (+1.6% YoY, +0.0% MoM), not inventory.
Demographics

Who lives here

ZIP 72712 (Bentonville, AR) is majority owner-occupied, has a large share of families with children, has a median income above the national average, 50.5% of residents hold a bachelor's degree or higher.

Population
38,690
Median income
$110,514
Median age
35.6
Renters
41.5%
Age distribution
26%
22.4%
30.4%
Under 1826%
18–3422.4%
35–5430.4%
55–6410.4%
65+10.8%
Gender
52.3%
47.7%
Male52.3%
Female47.7%
Race & ethnicity
65.6%
15%
White65.6%
Black3.7%
Hispanic9.5%
Asian6.2%
Other15%
Education (25+)
19.9%
24.2%
50.5%
No HS diploma5.4%
HS diploma19.9%
Some college24.2%
Bachelor's+50.5%
Housing tenure
58.5%
41.5%
Owner58.5%
Renter41.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 72712 in Bentonville, AR has changed in 5 years

Rent
$1,128 → $1,603
up 42.1%
Income
$87,913 → $110,514
up 25.7%
Population
37,794 → 38,690
up 2.4%
Renter share
43.1% → 41.5%
-1.6 pts
Bachelor's+
47.1% → 50.5%
+3.4 pts

Five years ago, renters in ZIP 72712 in Bentonville, AR paid around $1,128 a month. That figure now sits near $1,603, up 42.1% from the 2021 baseline. On the earnings side, the typical household in ZIP 72712 in Bentonville, AR now reports about $110,514, up from $87,913 in 2021. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show ZIP 72712 in Bentonville, AR adding about 896 residents over the five-year window, up 2.4% on net. The renter share has eased from 43.1% to 41.5%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 47.1% to 50.5% across the same window. For context, the 2021 to 2026 window covers an unusually volatile run for US rents nationally, and ZIP 72712 in Bentonville, AR reflects that arc in its own way.

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About renting in ZIP 72712

Last updated: October 17, 2026

ZIP code 72712 covers Bentonville, AR. The median rent here is $1,603/mo as of October 2026. A 1-bedroom rents for a median of $1,260/mo. A 2-bedroom rents for a median of $1,520/mo.

At 17% of local median household income ($110,514/yr), ZIP 72712 ranks as affordable compared to the national benchmark of 30%. Rents have increased 1.6% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 72712?

To keep rent at or below 30% of gross income, you would need to earn at least $64,000/year (about $31/hour full-time) to afford the median rent of $1,603/mo in ZIP 72712. The local median household income is $110,514/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 72712?

Rent in ZIP 72712 has risen 1.6% over the past year as of September 2026. It sits 0.6% below its high of $1,612 in June 2026.

When is the cheapest time to rent in ZIP 72712?

Asking rents in ZIP 72712 are usually lowest in December, about 0.5% below their yearly trend, and highest in August, about 0.7% above it. At today's median that is a gap of roughly $19 a month. This pattern comes from 11 years of Zillow rent data.

Has rent outpaced income in ZIP 72712?

Yes. From 2019 to 2024, rent in ZIP 72712 rose 50.6% while median household income rose 32.2%, from $83,601 to $110,514. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

How does ZIP 72712 compare to other ZIPs in Arkansas?

ZIP 72712 is one of the pricier among Arkansas ZIP codes for rent, ranking #11 of 61 at $1,603/mo. Over the year to September 2026, rent in ZIP 72712 changed +1.6%, against a typical +2.4% across the 44 Arkansas ZIP codes Zillow tracks.

How does ZIP 72712 compare to the rest of Bentonville?

At $1,603/mo, ZIP 72712 is $48 below the Bentonville citywide median of $1,651/mo.
Income Affordability
17%
VERY AFFORDABLE

At $1,603/mo, rent takes ~17% of ZIP 72712's median household income ($110,514/yr). The standard benchmark is 30%.

ZIP 72712 17%Benchmark 30%
State income tax3.9%
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Public schools near ZIP 72712 (Bentonville, AR)

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