ZIP Code · CA

ZIP 95023

Part of Hollister, CA

Pop. 59,889·San Benito County·407th most expensive ZIP in California

Median rent (all units)

$2,872/mo

Year-over-Year

+2.6%

Month-over-Month

-1.1%

vs US Median

+$940

Reported rents

Falling (Monthly)

Be the first to discuss 95023 rents ↓

Most AffordableMost Expensive

ZIP 95023 · $2,872

More expensive than 88% of US ZIP codes · National median $1,932/mo

Rent check

Is your rent fair?

Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$2,150

1 BR

$2,190

2 BR

$2,830

3 BR

$3,840

4 BR+

$4,080

Research median

$2,830/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

Loading…

Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 95023 is 1.3% below its high of $2,911 in June 2026, at $2,872 as of September 2026.

Past year vs. the rest of California

Rent in ZIP 95023 changed +2.6% over the year to September 2026. Across the 819 California ZIP codes Zillow tracks, the typical change was +3.2%.

Recent direction

Rent has fallen 3 months in a row, and rose in 7 of the last 12 months.

What a typical income covers

30% of the median household income ($116,314) is $2,908 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($2,830); a 3-bedroom is $3,840.

From Zillow's monthly rent index (ZORI) for ZIP 95023. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$34,464/yr

At $2,872/mo median

Location

CityHollister

StateCA

CountySan Benito County

Rent Market Meter

Balanced Market

Renter's MarketBalancedLandlord's Market

Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.

Based on rent-price momentum (+2.6% YoY, -1.1% MoM), not inventory.

Demographics

Who lives here

ZIP 95023 (Hollister, CA) is majority owner-occupied, has a large share of families with children, has a median income above the national average, 22.1% of residents hold a bachelor's degree or higher.

Population

59,889

Median income

$116,314

Median age

35.6

Renters

31.9%

Age distribution

26%

22.8%

26.8%

12.7%

Under 1826%

18–3422.8%

35–5426.8%

55–6411.7%

65+12.7%

Gender

50.3%

49.7%

Male50.3%

Female49.7%

Race & ethnicity

34.1%

64.9%

White34.1%

Black1%

Hispanic64.9%

Asian4.2%

Education (25+)

17.2%

28.4%

32.3%

22.1%

No HS diploma17.2%

HS diploma28.4%

Some college32.3%

Bachelor's+22.1%

Housing tenure

68.1%

31.9%

Owner68.1%

Renter31.9%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How ZIP 95023 in Hollister, CA has changed in 5 years

Rent

$2,548 → $2,872

up 12.7%

Income

$94,775 → $116,314

up 22.7%

Population

55,905 → 59,889

up 7.1%

Renter share

32.7% → 31.9%

-0.8 pts

Bachelor's+

18.3% → 22.1%

+3.8 pts

Median age

34.9 → 35.6

+0.7 yrs

Across the past five years, the going rent in ZIP 95023 in Hollister, CA has shifted from $2,548 to $2,872, up 12.7% since 2023. Household income in the area moved from $94,775 to $116,314 across the same window, up 22.7% versus 2021. With wages climbing faster than rent over the same window, renters here have a bit more breathing room than they did five years back. Census counts show ZIP 95023 in Hollister, CA adding about 3,984 residents over the five-year window, up 7.1% on net. Bachelor's-degree-or-higher attainment moved from 18.3% to 22.1% across the same window. Reading these numbers side by side helps frame whether current listings in ZIP 95023 in Hollister, CA look reasonable against where the market sat half a decade ago.

Community

Discussions about ZIP 95023

No discussions yet. Start the conversation.

Local insights

Tips for renters in ZIP 95023

About renting in ZIP 95023

Last updated: October 17, 2026

ZIP code 95023 covers Hollister, CA. The median rent here is $2,872/mo as of October 2026. A 1-bedroom rents for a median of $2,190/mo. A 2-bedroom rents for a median of $2,830/mo.

At 30% of local median household income ($116,314/yr), ZIP 95023 ranks as moderate compared to the national benchmark of 30%. Rents have increased 2.6% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 95023?

To keep rent at or below 30% of gross income, you would need to earn at least $115,000/year (about $55/hour full-time) to afford the median rent of $2,872/mo in ZIP 95023. The local median household income is $116,314/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 95023?

Rent in ZIP 95023 has risen 2.6% over the past year as of September 2026. It sits 1.3% below its high of $2,911 in June 2026.

How does ZIP 95023 compare to other ZIPs in California?

ZIP 95023 is in the middle among California ZIP codes for rent, ranking #407 of 898 at $2,872/mo. Over the year to September 2026, rent in ZIP 95023 changed +2.6%, against a typical +3.2% across the 819 California ZIP codes Zillow tracks.