City Report · FL

Mary Esther

Pop. 4,061·173rd most expensive in Florida·Rental market data updated monthly for Mary Esther, FL
Median rent (all units)
$2,046/mo
Year-over-Year
-1.4%
Month-over-Month
+3.3%
vs US Median
+$84
Rising (Monthly)
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Most AffordableMost Expensive
Mary Esther · $2,046
More expensive than 61% of US cities · National median $1,962/mo
Rent Reality Score
56/100
Fairly priced
OverheatedFairGreat value

Rents are 3% below what Mary Esther's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$2,046/mo
Expected by trend
$2,114/mo
The Rent Reality Score compares today's median rent to where Mary Esther's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,140
1 BR
$1,310
2 BR
$1,470
3 BR
$2,040
4 BR+
$2,470
Fair Market Rent (HUD)
$1,470/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $2,046 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: August 17, 2026

Annual cost
$24,552/yr
At $2,046/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (1.4% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (-1.4% YoY, +3.3% MoM), not inventory.
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Demographics

Who lives here

Mary Esther, FL is majority owner-occupied, has a large retiree population, 30.5% of residents hold a bachelor's degree or higher.

Population
4,061
Median income
$76,890
Median age
39.8
Renters
30.2%
Age distribution
17.2%
24%
22.1%
15.1%
21.5%
Under 1817.2%
18–3424%
35–5422.1%
55–6415.1%
65+21.5%
Gender
48.6%
51.4%
Male48.6%
Female51.4%
Race & ethnicity
76.8%
White76.8%
Black5.7%
Hispanic7.4%
Asian4%
Other6.1%
Education (25+)
37.2%
28.8%
30.5%
No HS diploma3.5%
HS diploma37.2%
Some college28.8%
Bachelor's+30.5%
Housing tenure
69.8%
30.2%
Owner69.8%
Renter30.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How Mary Esther, FL has changed in 5 years

Rent
$1,860 → $2,046
up 10.0%
Income
$73,281 → $76,890
up 4.9%
Population
3,979 → 4,061
up 2.1%
Renter share
25.4% → 30.2%
+4.8 pts
Bachelor's+
31.4% → 30.5%
-0.9 pts
Median age
39.2 → 39.8
+0.6 yrs

Compared with 2022, rent in Mary Esther, FL has climbed by $186 per month, settling near $2,046 after starting the period at $1,860. Household income in the area moved from $73,281 to $76,890 across the same window, up 4.9% versus 2021. Rent outpaced income growth by roughly 5.1 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 3,979 to 4,061 between 2021 and 2024, a 2.1% change. About 30.2% of households rent today, against 25.4% in 2021. Reading these numbers side by side helps frame whether current listings in Mary Esther, FL look reasonable against where the market sat half a decade ago.

Community

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View Mary Esther rent history (2015–2026) →
Salary vs rent

Can you afford rent in Mary Esther on your salary?

At $2,046/mo, how Mary Esther rent compares to typical pay (30% rule).

By apartment size

Mary Esther rent by bedroom count

Median rent for each apartment size in Mary Esther. Click any size for full breakdown.

Local insights

Tips for renters in Mary Esther

About renting in Mary Esther, FL

Last updated: August 17, 2026

The median rent in Mary Esther is $2,046/mo as of August 2026. A studio apartment averages $1,140/mo while a 2-bedroom runs $1,470/mo. One-bedroom apartments average $1,310/mo and 3-bedroom units go for $2,040/mo.

At 32% of local median household income ($76,890/yr), Mary Esther ranks as moderate compared to the national benchmark of 30%. Rents have decreased 1.4% over the past year.

FAQ

Frequently asked questions

Is Mary Esther an affordable city for renters?

Mary Esther is considered moderate for renters. At $2,046/mo, rent takes approximately 32% of the local median household income ($76,890/yr). The standard benchmark is 30%. Mary Esther slightly exceeds that threshold, so budgeting carefully matters here.

How much income do you need to rent in Mary Esther?

To keep rent at or below 30% of gross income, you would need to earn at least $82,000/year (~$39/hour full-time) to afford the median rent of $2,046/mo in Mary Esther. The local median household income is $76,890/yr, meaning the typical Mary Esther household falls short of that threshold.

Is rent going up or down in Mary Esther?

Rent in Mary Esther has decreased 1.4% over the past year as of August 2026, offering some relief compared to 12 months ago.

How does Mary Esther rent compare to other cities in Florida?

Mary Esther is middle-of-the-pack for Florida for rent, ranking #173 out of 291 tracked cities at $2,046/mo.

Which nearby cities are cheaper to rent in than Mary Esther?

Several nearby cities have lower median rents than Mary Esther ($2,046/mo): Fort Walton Beach ($1,804/mo), Shalimar ($1,917/mo), Destin ($2,045/mo).

What percentage of Mary Esther residents rent vs. own?

According to Census data, approximately 30.2% of Mary Esther households are renters, while 69.8% are owner-occupied. Mary Esther leans toward homeownership, which can mean a smaller rental inventory.

How does Mary Esther rent compare to the national average?

Mary Esther's median rent of $2,046/mo is $84 (4%) above the US national median of $1,962/mo. Within Florida, it ranks #173 out of 291 tracked cities.
Income Affordability
32%
MODERATE

At $2,046/mo, rent takes ~32% of Mary Esther's median household income ($76,890/yr). The standard benchmark is 30%.

Mary Esther 32%Benchmark 30%
State income taxNone
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Neighborhoods

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Schools nearby

Public schools near Mary Esther, FL

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