ZIP Code · FL

ZIP 32569

Pop. 12,063·Okaloosa County·400th most expensive ZIP in Florida
Median rent (all units)
$1,984/mo
Year-over-Year
-4.6%
Month-over-Month
-0.4%
vs US Median
+$19
Stable (Monthly)
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Most AffordableMost Expensive
ZIP 32569 · $1,984
More expensive than 60% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$1,300
1 BR
$1,510
2 BR
$1,710
3 BR
$2,350
4 BR+
$2,850
Research median
$1,710/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$23,808/yr
At $1,984/mo median
Location
StateFL
CountyOkaloosa County
Rent Market Meter
Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are softening (down 4.6% YoY), so renters have negotiating leverage.
Based on rent-price momentum (-4.6% YoY, -0.4% MoM), not inventory.
Demographics

Who lives here

ZIP 32569 (Mary Esther, FL) is majority owner-occupied, 38.2% of residents hold a bachelor's degree or higher.

Population
12,063
Median income
$77,718
Median age
36.8
Renters
29.3%
Age distribution
17.6%
28.8%
21.3%
16.3%
16%
Under 1817.6%
18–3428.8%
35–5421.3%
55–6416.3%
65+16%
Gender
51.8%
48.2%
Male51.8%
Female48.2%
Race & ethnicity
66.3%
White66.3%
Black10.3%
Hispanic9.5%
Asian6.9%
Other7%
Education (25+)
23.7%
33.3%
38.2%
No HS diploma4.9%
HS diploma23.7%
Some college33.3%
Bachelor's+38.2%
Housing tenure
70.7%
29.3%
Owner70.7%
Renter29.3%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 32569 in Mary Esther, FL has changed in 5 years

Income
$61,201 → $77,718
up 27.0%
Population
12,184 → 12,063
down 1.0%
Renter share
28.2% → 29.3%
+1.1 pts
Bachelor's+
37.5% → 38.2%
+0.7 pts
Median age
38.5 → 36.8
-1.7 yrs

Census figures show median household income at $77,718 today, compared with $61,201 five years earlier. The population has contracted by 1.0% since 2021, moving from about 12,184 residents to roughly 12,063.

Community

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Local insights

Tips for renters in ZIP 32569

About renting in ZIP 32569

Last updated: July 20, 2026

ZIP code 32569 covers Mary Esther, FL. The median rent here is $1,984/mo as of July 2026. A 1-bedroom rents for a median of $1,510/mo. A 2-bedroom rents for a median of $1,710/mo.

At 31% of local median household income ($77,718/yr), ZIP 32569 ranks as moderate compared to the national benchmark of 30%. Rents have decreased 4.6% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 32569?

As of July 20, 2026, the median monthly rent in ZIP 32569 (Mary Esther, FL) is $1,984. This is based on aggregated data from public sources and community submissions.

How does ZIP 32569 rent compare to the US average?

ZIP 32569's median rent of $1,984/mo is $19 (1%) above the US national median of $1,965/mo.

How does ZIP 32569 compare to other ZIPs in Florida?

ZIP 32569 falls in the middle range for Florida, ranking #400 out of 662 ZIPs at $1,984/mo.

How much income do you need to rent in ZIP 32569?

To keep rent at or below 30% of gross income, you would need to earn at least $79,000/year (~$38/hour full-time) to afford the median rent of $1,984/mo in ZIP 32569. The local median household income is $77,718/yr, meaning the typical household falls short of that threshold.

Is rent going up or down in ZIP 32569?

Rent in ZIP 32569 has decreased 4.6% over the past year as of July 20, 2026, offering some relief compared to 12 months ago.

Is ZIP 32569 an affordable place to rent?

ZIP 32569 is considered moderate for renters. At $1,984/mo, rent takes approximately 31% of the local median household income ($77,718/yr). The standard benchmark is 30%. ZIP 32569 slightly exceeds that threshold, so budgeting carefully matters here.

What percentage of ZIP 32569 residents rent vs. own?

According to Census data, approximately 29.3% of ZIP 32569 households are renters, while 70.7% are owner-occupied. ZIP 32569 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 32569 compare to the rest of Mary Esther?

ZIP 32569 is pricier than Mary Esther as a whole. At $1,984/mo, it's $4 above the Mary Esther citywide median of $1,980/mo.

When was rent data for ZIP 32569 last updated?

Rent data for ZIP 32569 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
31%
MODERATE

At $1,984/mo, rent takes ~31% of ZIP 32569's median household income ($77,718/yr). The standard benchmark is 30%.

ZIP 32569 31%Benchmark 30%
State income taxNone
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Schools nearby

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