City Report · WI

Shorewood

Pop. 13,627·21st most expensive in Wisconsin·Rental market data updated monthly for Shorewood, WI
Median rent (all units)
$1,615/mo
Year-over-Year
+4.8%
Month-over-Month
+0.9%
vs US Median
-$317
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
Shorewood · $1,615
More affordable than 68% of US cities · National median $1,932/mo
Affordability
22% of income
VERY AFFORDABLE
0%30% benchmark60%+

At $1,615/mo, rent takes about 22% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$65,000/yr
Local median income
$86,726/yr
Based on the 30%-of-income rule using Shorewood's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$1,140
1 BR
$1,290
2 BR
$1,530
3 BR
$1,900
4 BR+
$2,070
Fair Market Rent (HUD)
$1,530/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,615 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Wisconsin

Rent in Shorewood changed +4.8% over the year to September 2026. Across the 42 Wisconsin cities Zillow tracks, the typical change was +5.3%.

Recent direction

Rent has risen 2 months in a row, and rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($86,726) is $2,168 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($2,070).

Cheaper nearby

Milwaukee, 4 miles away, rents for 11% less ($1,443/mo), about $2,100 a year in savings.

From Zillow's monthly rent index (ZORI) for Shorewood. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$19,380/yr
At $1,615/mo median
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 4.8% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+4.8% YoY, +0.9% MoM), not inventory.
Rent check

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Demographics

Who lives here

Shorewood, WI is roughly split between renters and owners, 75.6% of residents hold a bachelor's degree or higher.

Population
13,627
Median income
$86,726
Median age
38.6
Renters
54.4%
Age distribution
19.1%
24.1%
25.4%
14%
17.4%
Under 1819.1%
18–3424.1%
35–5425.4%
55–6414%
65+17.4%
Gender
49.5%
50.5%
Male49.5%
Female50.5%
Race & ethnicity
79.4%
White79.4%
Black4%
Hispanic6.6%
Asian5.5%
Other4.5%
Education (25+)
15.2%
75.6%
No HS diploma2.3%
HS diploma7%
Some college15.2%
Bachelor's+75.6%
Housing tenure
45.6%
54.4%
Owner45.6%
Renter54.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Shorewood, WI has changed in 5 years

Income
$81,016 → $86,726
up 7.0%
Population
13,734 → 13,627
down 0.8%
Renter share
51.5% → 54.4%
+2.9 pts
Bachelor's+
78.5% → 75.6%
-2.9 pts

Median household income grew from $81,016 to $86,726 between 2021 and 2024, a 7.0% shift. About 54.4% of households rent today, against 51.5% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher slipped from 78.5% to 75.6%.

Community

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View Shorewood rent history (2015–2026) →
Salary vs rent

Can you afford rent in Shorewood on your salary?

At $1,615/mo, how Shorewood rent compares to typical pay (30% rule).

By apartment size

Shorewood rent by bedroom count

Median rent for each apartment size in Shorewood. Click any size for full breakdown.

Local insights

Tips for renters in Shorewood

About renting in Shorewood, WI

Last updated: October 17, 2026

The median rent in Shorewood is $1,615/mo as of October 2026. A studio apartment averages $1,140/mo while a 2-bedroom runs $1,530/mo. One-bedroom apartments average $1,290/mo and 3-bedroom units go for $1,900/mo.

At 22% of local median household income ($86,726/yr), Shorewood ranks as affordable compared to the national benchmark of 30%. Rents have increased 4.8% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Shorewood?

To keep rent at or below 30% of gross income, you would need to earn at least $65,000/year (about $31/hour full-time) to afford the median rent of $1,615/mo in Shorewood. The local median household income is $86,726/yr, so the typical household meets that bar.

Is rent going up or down in Shorewood?

Rent in Shorewood has risen 4.8% over the past year.

How does Shorewood rent compare to other cities in Wisconsin?

Shorewood is in the middle among Wisconsin cities for rent, ranking #21 of 56 tracked cities at $1,615/mo. Over the year to September 2026, rent in Shorewood changed +4.8%, against a typical +5.3% across the 42 Wisconsin cities Zillow tracks.

Which nearby cities are cheaper to rent in than Shorewood?

Nearby cities with lower median rent than Shorewood ($1,615/mo) include Milwaukee ($1,443/mo), and Saint Francis ($1,460/mo).
Income Affordability
22%
VERY AFFORDABLE

At $1,615/mo, rent takes ~22% of Shorewood's median household income ($86,726/yr). The standard benchmark is 30%.

Shorewood 22%Benchmark 30%
State income tax3.5–7.65%
Run the Shorewood affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Shorewood, WI

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