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City Report · WI

Shorewood

Pop. 13,627·34th most expensive in Wisconsin·Shorewood rents are up 10.6% over the past year
Median rent (all units)
$1,356/mo
Year-over-Year
+10.6%
Month-over-Month
+0.9%
vs US Median
-$609
Rising (Monthly)
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Most AffordableMost Expensive
Shorewood · $1,356
More affordable than 84% of US cities · National median $1,965/mo
Affordability
19% of income
VERY AFFORDABLE
0%30% benchmark60%+

At $1,356/mo, rent takes about 19% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$54,000/yr
Local median income
$86,726/yr
Based on the 30%-of-income rule using Shorewood's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$1,140
1 BR
$1,290
2 BR
$1,530
3 BR
$1,900
4 BR+
$2,070
Research median
$1,530/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$16,272/yr
At $1,356/mo median
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 10.6% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+10.6% YoY, +0.9% MoM), not inventory.
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Demographics

Who lives here

Shorewood, WI is roughly split between renters and owners, 75.6% of residents hold a bachelor's degree or higher.

Population
13,627
Median income
$86,726
Median age
38.6
Renters
54.4%
Age distribution
19.1%
24.1%
25.4%
14%
17.4%
Under 1819.1%
18–3424.1%
35–5425.4%
55–6414%
65+17.4%
Gender
49.5%
50.5%
Male49.5%
Female50.5%
Race & ethnicity
79.4%
White79.4%
Black4%
Hispanic6.6%
Asian5.5%
Other4.5%
Education (25+)
15.2%
75.6%
No HS diploma2.3%
HS diploma7%
Some college15.2%
Bachelor's+75.6%
Housing tenure
45.6%
54.4%
Owner45.6%
Renter54.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Shorewood, WI has changed in 5 years

Income
$81,016 → $86,726
up 7.0%
Population
13,734 → 13,627
down 0.8%
Renter share
51.5% → 54.4%
+2.9 pts
Bachelor's+
78.5% → 75.6%
-2.9 pts

Median household income grew from $81,016 to $86,726 between 2021 and 2024, a 7.0% shift. About 54.4% of households rent today, against 51.5% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher slipped from 78.5% to 75.6%.

Community

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View Shorewood rent history (2015–2026) →
Salary vs rent

Can you afford rent in Shorewood on your salary?

At $1,356/mo, how Shorewood rent compares to typical pay (30% rule).

By apartment size

Shorewood rent by bedroom count

Median rent for each apartment size in Shorewood. Click any size for full breakdown.

Local insights

Tips for renters in Shorewood

About renting in Shorewood, WI

Last updated: July 20, 2026

The median rent in Shorewood is $1,356/mo as of July 2026. A studio apartment averages $1,140/mo while a 2-bedroom runs $1,530/mo. One-bedroom apartments average $1,290/mo and 3-bedroom units go for $1,900/mo.

At 19% of local median household income ($86,726/yr), Shorewood ranks as affordable compared to the national benchmark of 30%. Rents have increased 10.6% over the past year.

FAQ

Frequently asked questions

Is Shorewood an affordable city for renters?

Shorewood is considered very affordable for renters. At $1,356/mo, rent takes approximately 19% of the local median household income ($86,726/yr). The standard benchmark is 30%. Shorewood falls comfortably within that range.

How much income do you need to rent in Shorewood?

To keep rent at or below 30% of gross income, you would need to earn at least $54,000/year (~$26/hour full-time) to afford the median rent of $1,356/mo in Shorewood. The local median household income is $86,726/yr, meaning the typical Shorewood household meets that threshold.

Is rent going up or down in Shorewood?

Rent in Shorewood has increased 10.6% over the past year as of July 2026, putting upward pressure on renter budgets.

How does Shorewood rent compare to other cities in Wisconsin?

Shorewood is middle-of-the-pack for Wisconsin for rent, ranking #34 out of 62 tracked cities at $1,356/mo.

What percentage of Shorewood residents rent vs. own?

According to Census data, approximately 54.4% of Shorewood households are renters, while 45.6% are owner-occupied. With a majority renter population, Shorewood has a strong rental market.

How does Shorewood rent compare to the national average?

Shorewood's median rent of $1,356/mo is $609 (31%) below the US national median of $1,965/mo. Within Wisconsin, it ranks #34 out of 62 tracked cities.
Income Affordability
19%
VERY AFFORDABLE

At $1,356/mo, rent takes ~19% of Shorewood's median household income ($86,726/yr). The standard benchmark is 30%.

Shorewood 19%Benchmark 30%
State income tax3.5–7.65%
Run the Shorewood affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Shorewood, WI

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