At $1,940/mo, rent takes about 15% of the local median household income, comfortably within the 30% benchmark.
Rent by unit size
These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,940 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.
Source: HUD Small Area Fair Market Rents. Read the methodology →
12-month history
Last updated: September 25, 2026
What the numbers show
30% of the median household income ($157,109) is $3,928 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,313).
From Zillow's monthly rent index (ZORI) for Whitefish Bay. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.
Is your rent fair?
Compare your rent to the local median.
Who lives here
Whitefish Bay, WI is majority owner-occupied, has a large share of families with children, has a median income above the national average, 81.9% of residents hold a bachelor's degree or higher.
Source: U.S. Census Bureau · ACS 2024 5-Year Estimates
How Whitefish Bay, WI has changed in 5 years
Household income in the area moved from $134,324 to $157,109 across the same window, up 17.0% versus 2021. Headcount in the area went from 14,818 to 14,665 between 2021 and 2024, a 1.0% change.
Discussions about Whitefish Bay
No discussions yet. Start the conversation.
Can you afford rent in Whitefish Bay on your salary?
At $1,940/mo, how Whitefish Bay rent compares to typical pay (30% rule).
Whitefish Bay rent by bedroom count
Median rent for each apartment size in Whitefish Bay. Click any size for full breakdown.
Tips for renters in Whitefish Bay
Last updated: September 25, 2026
The median rent in Whitefish Bay is $1,940/mo as of September 2026. a 2-bedroom runs $1,426/mo. One-bedroom apartments average $1,186/mo and 3-bedroom units go for $1,313/mo.
At 15% of local median household income ($157,109/yr), Whitefish Bay ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.
Frequently asked questions
How much income do you need to rent in Whitefish Bay?
Is rent going up or down in Whitefish Bay?
How does Whitefish Bay rent compare to other cities in Wisconsin?
At $1,940/mo, rent takes ~15% of Whitefish Bay's median household income ($157,109/yr). The standard benchmark is 30%.
How does this area stack up?
Pick another city or ZIP to compare.
Estimated from ZIP-level data
Be the first to submit your rent for Whitefish Bay.
No discussions yet.