City Report · WI

Brown Deer

Pop. 12,564·13th most expensive in Wisconsin·Rental market data updated monthly for Brown Deer, WI
Median rent (all units)
$1,688/mo
Year-over-Year
+4.3%
Month-over-Month
-0.3%
vs US Median
-$244
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
Brown Deer · $1,688
More affordable than 62% of US cities · National median $1,932/mo
Affordability
22% of income
VERY AFFORDABLE
0%30% benchmark60%+

At $1,688/mo, rent takes about 22% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$68,000/yr
Local median income
$93,974/yr
Based on the 30%-of-income rule using Brown Deer's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$734
1 BR
$1,124
2 BR
$1,229
3 BR
$2,000
Fair Market Rent (HUD)
$1,229/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,688 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Wisconsin

Rent in Brown Deer changed +4.3% over the year to September 2026. Across the 42 Wisconsin cities Zillow tracks, the typical change was +5.3%.

Recent direction

Rent rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($93,974) is $2,349 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($2,000).

Cheaper nearby

Milwaukee, 7 miles away, rents for 15% less ($1,443/mo), about $2,900 a year in savings.

From Zillow's monthly rent index (ZORI) for Brown Deer. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$20,256/yr
At $1,688/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (4.3% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+4.3% YoY, -0.3% MoM), not inventory.
Rent check

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Demographics

Who lives here

Brown Deer, WI is majority owner-occupied, has a median income above the national average, 40.7% of residents hold a bachelor's degree or higher.

Population
12,564
Median income
$93,974
Median age
40.5
Renters
34.8%
Age distribution
18.6%
24.6%
25.5%
12.1%
19.1%
Under 1818.6%
18–3424.6%
35–5425.5%
55–6412.1%
65+19.1%
Gender
53.2%
46.8%
Male53.2%
Female46.8%
Race & ethnicity
50.1%
30.1%
White50.1%
Black30.1%
Hispanic8.5%
Asian6.9%
Other4.3%
Education (25+)
23.6%
29.7%
40.7%
No HS diploma6.1%
HS diploma23.6%
Some college29.7%
Bachelor's+40.7%
Housing tenure
65.2%
34.8%
Owner65.2%
Renter34.8%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Brown Deer, WI has changed in 5 years

Income
$75,536 → $93,974
up 24.4%
Population
12,562 → 12,564
up 0.0%
Renter share
33.8% → 34.8%
+1.0 pts
Bachelor's+
37.6% → 40.7%
+3.1 pts
Median age
42.9 → 40.5
-2.4 yrs

On the earnings side, the typical household in Brown Deer, WI now reports about $93,974, up from $75,536 in 2021. College-educated residents now make up 40.7% of adults here, versus 37.6% in 2021.

Community

Discussions about Brown Deer

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View Brown Deer rent history (2015–2026) →
Salary vs rent

Can you afford rent in Brown Deer on your salary?

At $1,688/mo, how Brown Deer rent compares to typical pay (30% rule).

By apartment size

Brown Deer rent by bedroom count

Median rent for each apartment size in Brown Deer. Click any size for full breakdown.

Local insights

Tips for renters in Brown Deer

About renting in Brown Deer, WI

Last updated: October 17, 2026

The median rent in Brown Deer is $1,688/mo as of October 2026. A studio apartment averages $734/mo while a 2-bedroom runs $1,229/mo. One-bedroom apartments average $1,124/mo and 3-bedroom units go for $2,000/mo.

At 22% of local median household income ($93,974/yr), Brown Deer ranks as affordable compared to the national benchmark of 30%. Rents have increased 4.3% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Brown Deer?

To keep rent at or below 30% of gross income, you would need to earn at least $68,000/year (about $33/hour full-time) to afford the median rent of $1,688/mo in Brown Deer. The local median household income is $93,974/yr, so the typical household meets that bar.

Is rent going up or down in Brown Deer?

Rent in Brown Deer has risen 4.3% over the past year.

How does Brown Deer rent compare to other cities in Wisconsin?

Brown Deer is one of the pricier among Wisconsin cities for rent, ranking #13 of 56 tracked cities at $1,688/mo. Over the year to September 2026, rent in Brown Deer changed +4.3%, against a typical +5.3% across the 42 Wisconsin cities Zillow tracks.

Which nearby cities are cheaper to rent in than Brown Deer?

Nearby cities with lower median rent than Brown Deer ($1,688/mo) include Milwaukee ($1,443/mo), Shorewood ($1,615/mo), and Glendale ($1,649/mo).
Income Affordability
22%
VERY AFFORDABLE

At $1,688/mo, rent takes ~22% of Brown Deer's median household income ($93,974/yr). The standard benchmark is 30%.

Brown Deer 22%Benchmark 30%
State income tax3.5–7.65%
Run the Brown Deer affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Brown Deer, WI

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