ZIP Code · WI

ZIP 53590

Part of Sun Prairie, WI

Pop. 45,602·Dane County·25th most expensive ZIP in Wisconsin

Median rent (all units)

$1,642/mo

Year-over-Year

+7.3%

Month-over-Month

+1.2%

vs US Median

-$290

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 53590 · $1,642

More affordable than 62% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$1,280

1 BR

$1,500

2 BR

$1,710

3 BR

$2,260

4 BR+

$2,530

Research median

$1,710/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 53590 is at its highest level since Zillow's records here began in November 2021.

Past year vs. the rest of Wisconsin

Rent in ZIP 53590 changed +7.3% over the year to September 2026. Across the 71 Wisconsin ZIP codes Zillow tracks, the typical change was +5.6%.

Recent direction

Rent has risen 11 months in a row, and rose in 11 of the last 12 months.

What a typical income covers

30% of the median household income ($97,051) is $2,426 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($2,260); a 4-bedroom is $2,530.

From Zillow's monthly rent index (ZORI) for ZIP 53590. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$19,704/yr

At $1,642/mo median

Location

CitySun Prairie

StateWI

CountyDane County

Rent Market Meter

Strong Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are up 7.3% year-over-year. Expect competition, and move quickly to lock in terms.

Based on rent-price momentum (+7.3% YoY, +1.2% MoM), not inventory.

Demographics

Who lives here

ZIP 53590 (Sun Prairie, WI) is majority owner-occupied, has a large share of families with children, has a median income above the national average, 51.8% of residents hold a bachelor's degree or higher.

Population

45,602

Median income

$97,051

Median age

37.8

Renters

34.1%

Age distribution

25.2%

20%

28.1%

15.2%

Under 1825.2%

18–3420%

35–5428.1%

55–6411.5%

65+15.2%

Gender

48.8%

51.2%

Male48.8%

Female51.2%

Race & ethnicity

76.4%

White76.4%

Black7.3%

Hispanic5%

Asian7.8%

Other3.5%

Education (25+)

18.9%

26.4%

51.8%

No HS diploma2.9%

HS diploma18.9%

Some college26.4%

Bachelor's+51.8%

Housing tenure

65.9%

34.1%

Owner65.9%

Renter34.1%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How ZIP 53590 in Sun Prairie, WI has changed in 5 years

Rent

$1,293 → $1,642

up 27.0%

Income

$88,412 → $97,051

up 9.8%

Population

42,872 → 45,602

up 6.4%

Renter share

32.7% → 34.1%

+1.4 pts

Bachelor's+

49.7% → 51.8%

+2.1 pts

Five years ago, renters in ZIP 53590 in Sun Prairie, WI paid around $1,293 a month. That figure now sits near $1,642, up 27.0% from the 2022 baseline. Census figures show median household income at $97,051 today, compared with $88,412 five years earlier. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show ZIP 53590 in Sun Prairie, WI adding about 2,730 residents over the five-year window, up 6.4% on net. Bachelor's-degree-or-higher attainment moved from 49.7% to 51.8% across the same window. The combined trend lines point to a market that has changed measurably from where it stood in early 2022.

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About renting in ZIP 53590

Last updated: October 17, 2026

ZIP code 53590 covers Sun Prairie, WI. The median rent here is $1,642/mo as of October 2026. A 1-bedroom rents for a median of $1,500/mo. A 2-bedroom rents for a median of $1,710/mo.

At 20% of local median household income ($97,051/yr), ZIP 53590 ranks as affordable compared to the national benchmark of 30%. Rents have increased 7.3% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 53590?

To keep rent at or below 30% of gross income, you would need to earn at least $66,000/year (about $32/hour full-time) to afford the median rent of $1,642/mo in ZIP 53590. The local median household income is $97,051/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 53590?

Rent in ZIP 53590 has risen 7.3% over the past year as of September 2026. That is the highest level since Zillow's records here began in November 2021.

How does ZIP 53590 compare to other ZIPs in Wisconsin?

ZIP 53590 is one of the pricier among Wisconsin ZIP codes for rent, ranking #25 of 103 at $1,642/mo. Over the year to September 2026, rent in ZIP 53590 changed +7.3%, against a typical +5.6% across the 71 Wisconsin ZIP codes Zillow tracks.