ZIP Code · WI

ZIP 53532

Part of De Forest, WI

Pop. 16,514·Dane County·18th most expensive ZIP in Wisconsin

Median rent (all units)

$1,745/mo

Year-over-Year

+1.6%

Month-over-Month

-0.5%

vs US Median

-$187

Reported rents

Stable (Monthly)

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Most AffordableMost Expensive

ZIP 53532 · $1,745

More affordable than 55% of US ZIP codes · National median $1,932/mo

Rent check

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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$1,280

1 BR

$1,490

2 BR

$1,710

3 BR

$2,260

4 BR+

$2,530

Research median

$1,710/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Wisconsin

Rent in ZIP 53532 changed +1.6% over the year to September 2026. Across the 71 Wisconsin ZIP codes Zillow tracks, the typical change was +5.6%.

Recent direction

Rent rose in 6 of the last 12 months.

What a typical income covers

30% of the median household income ($110,022) is $2,751 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($2,530).

Cheaper nearby

ZIP 53704, 8 miles away, rents for 11% less ($1,546/mo), about $2,400 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 53532. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$20,940/yr

At $1,745/mo median

Location

CityDe Forest

StateWI

CountyDane County

Rent Market Meter

Balanced Market

Renter's MarketBalancedLandlord's Market

Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.

Based on rent-price momentum (+1.6% YoY, -0.5% MoM), not inventory.

Demographics

Who lives here

ZIP 53532 (De Forest, WI) is majority owner-occupied, has a large share of families with children, has a median income above the national average, 42.7% of residents hold a bachelor's degree or higher.

Population

16,514

Median income

$110,022

Median age

40.2

Renters

19.1%

Age distribution

26.4%

15%

29.1%

13.8%

15.8%

Under 1826.4%

18–3415%

35–5429.1%

55–6413.8%

65+15.8%

Gender

47.9%

52.1%

Male47.9%

Female52.1%

Race & ethnicity

85.4%

White85.4%

Black1.9%

Hispanic6%

Asian1.9%

Other4.7%

Education (25+)

22.8%

31.8%

42.7%

No HS diploma2.7%

HS diploma22.8%

Some college31.8%

Bachelor's+42.7%

Housing tenure

80.9%

19.1%

Owner80.9%

Renter19.1%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 53532 in De Forest, WI has changed in 5 years

Income

$92,333 → $110,022

up 19.2%

Population

16,279 → 16,514

up 1.4%

Renter share

19.5% → 19.1%

-0.4 pts

Bachelor's+

39.5% → 42.7%

+3.2 pts

Median age

37.7 → 40.2

+2.5 yrs

On the earnings side, the typical household in ZIP 53532 in De Forest, WI now reports about $110,022, up from $92,333 in 2021. Headcount in the area went from 16,279 to 16,514 between 2021 and 2024, a 1.4% change. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 39.5% to 42.7%.

Community

Discussions about ZIP 53532

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Local insights

Tips for renters in ZIP 53532

About renting in ZIP 53532

Last updated: October 17, 2026

ZIP code 53532 covers De Forest, WI. The median rent here is $1,745/mo as of October 2026. A 1-bedroom rents for a median of $1,490/mo. A 2-bedroom rents for a median of $1,710/mo.

At 19% of local median household income ($110,022/yr), ZIP 53532 ranks as affordable compared to the national benchmark of 30%. Rents have increased 1.6% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 53532?

To keep rent at or below 30% of gross income, you would need to earn at least $70,000/year (about $34/hour full-time) to afford the median rent of $1,745/mo in ZIP 53532. The local median household income is $110,022/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 53532?

Rent in ZIP 53532 has risen 1.6% over the past year.

How does ZIP 53532 compare to other ZIPs in Wisconsin?

ZIP 53532 is one of the pricier among Wisconsin ZIP codes for rent, ranking #18 of 103 at $1,745/mo. Over the year to September 2026, rent in ZIP 53532 changed +1.6%, against a typical +5.6% across the 71 Wisconsin ZIP codes Zillow tracks.