City Report · WI

Green Bay

Pop. 106,253·52nd most expensive in Wisconsin·Green Bay rents are up 5.0% over the past year
Median rent (all units)
$1,088/mo
Year-over-Year
+5.0%
Month-over-Month
+1.2%
vs US Median
-$844
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
Green Bay · $1,088
More affordable than 96% of US cities · National median $1,932/mo
Rent Reality Score
57/100
Fairly priced
OverheatedFairGreat value

Rents are 4% below what Green Bay's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,088/mo
Expected by trend
$1,127/mo
The Rent Reality Score compares today's median rent to where Green Bay's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$770
1 BR
$840
2 BR
$1,050
3 BR
$1,397
4 BR+
$1,423
Fair Market Rent (HUD)
$1,050/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,088 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in Green Bay is at its highest level since Zillow's records here began in July 2021.

Past year vs. the rest of Wisconsin

Rent in Green Bay changed +5.0% over the year to September 2026. Across the 42 Wisconsin cities Zillow tracks, the typical change was +5.3%.

Recent direction

Rent has risen 6 months in a row, and rose in 10 of the last 12 months.

What a typical income covers

30% of the median household income ($66,206) is $1,655 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,423).

Spread across ZIP codes

The priciest of 3 ZIP codes in Green Bay, 54303 ($1,138/mo), costs 15% more than the cheapest, 54302 ($993/mo).

Cheaper nearby

Two Rivers, 30 miles away, rents for 10% less ($975/mo), about $1,400 a year in savings.

From Zillow's monthly rent index (ZORI) for Green Bay. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$13,056/yr
At $1,088/mo median
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 5.0% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+5.0% YoY, +1.2% MoM), not inventory.
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Demographics

Who lives here

Green Bay, WI is majority owner-occupied, 26.7% of residents hold a bachelor's degree or higher.

Population
106,253
Median income
$66,206
Median age
36
Renters
42.1%
Age distribution
23.7%
24.9%
25.6%
14.1%
Under 1823.7%
18–3424.9%
35–5425.6%
55–6411.7%
65+14.1%
Gender
49.7%
50.3%
Male49.7%
Female50.3%
Race & ethnicity
66.8%
18.8%
White66.8%
Black3.3%
Hispanic18.8%
Asian5%
Other6.1%
Education (25+)
31.7%
31.1%
26.7%
No HS diploma10.6%
HS diploma31.7%
Some college31.1%
Bachelor's+26.7%
Housing tenure
57.9%
42.1%
Owner57.9%
Renter42.1%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How Green Bay, WI has changed in 5 years

Rent
$873 → $1,088
up 24.6%
Income
$55,221 → $66,206
up 19.9%
Population
107,083 → 106,253
down 0.8%
Renter share
43.9% → 42.1%
-1.8 pts
Bachelor's+
25.1% → 26.7%
+1.6 pts
Median age
35.5 → 36
+0.5 yrs

Rent in Green Bay, WI has increased 24.6% since 2022, going from about $873 per month to roughly $1,088 today. On the earnings side, the typical household in Green Bay, WI now reports about $66,206, up from $55,221 in 2021. Rent outpaced income growth by roughly 4.7 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. About 42.1% of households rent today, against 43.9% in 2021. For context, the 2022 to 2026 window covers an unusually volatile run for US rents nationally, and Green Bay, WI reflects that arc in its own way.

Community

Discussions about Green Bay

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View Green Bay rent history (2015–2026) →
Salary vs rent

Can you afford rent in Green Bay on your salary?

At $1,088/mo, how Green Bay rent compares to typical pay (30% rule).

By apartment size

Green Bay rent by bedroom count

Median rent for each apartment size in Green Bay. Click any size for full breakdown.

Local insights

Tips for renters in Green Bay

About renting in Green Bay, WI

Last updated: October 17, 2026

The median rent in Green Bay is $1,088/mo as of October 2026. A studio apartment averages $770/mo while a 2-bedroom runs $1,050/mo. One-bedroom apartments average $840/mo and 3-bedroom units go for $1,397/mo.

At 20% of local median household income ($66,206/yr), Green Bay ranks as affordable compared to the national benchmark of 30%. Rents have increased 5.0% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Green Bay?

To keep rent at or below 30% of gross income, you would need to earn at least $44,000/year (about $21/hour full-time) to afford the median rent of $1,088/mo in Green Bay. The local median household income is $66,206/yr, so the typical household meets that bar.

Is rent going up or down in Green Bay?

Rent in Green Bay has risen 5.0% over the past year as of September 2026. That is the highest level since Zillow's records here began in July 2021.

Which Green Bay neighborhoods have the lowest rent?

The most affordable ZIP codes in Green Bay are 54302 ($993/mo), 54304 ($1,094/mo), and 54303 ($1,138/mo). Citywide, the median rent is $1,088/mo.

How does Green Bay rent compare to other cities in Wisconsin?

Green Bay is one of the more affordable among Wisconsin cities for rent, ranking #52 of 56 tracked cities at $1,088/mo. Over the year to September 2026, rent in Green Bay changed +5.0%, against a typical +5.3% across the 42 Wisconsin cities Zillow tracks.

Which nearby cities are cheaper to rent in than Green Bay?

Nearby cities with lower median rent than Green Bay ($1,088/mo) include Bellevue ($1,026/mo).
Income Affordability
20%
VERY AFFORDABLE

At $1,088/mo, rent takes ~20% of Green Bay's median household income ($66,206/yr). The standard benchmark is 30%.

Green Bay 20%Benchmark 30%
State income tax3.5–7.65%
Run the Green Bay affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Green Bay, WI

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