ZIP Code · WI

ZIP 54901

Part of Oshkosh, WI

Pop. 37,294·Winnebago County·75th most expensive ZIP in Wisconsin

Median rent (all units)

$1,223/mo

Year-over-Year

+3.6%

Month-over-Month

+0.7%

vs US Median

-$709

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 54901 · $1,223

More affordable than 90% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$880

1 BR

$890

2 BR

$1,150

3 BR

$1,540

4 BR+

$1,650

Research median

$1,150/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 54901 is at its highest level since Zillow's records here began in January 2022.

Past year vs. the rest of Wisconsin

Rent in ZIP 54901 changed +3.6% over the year to September 2026. Across the 71 Wisconsin ZIP codes Zillow tracks, the typical change was +5.6%.

Recent direction

Rent has risen 2 months in a row, and rose in 7 of the last 12 months.

What a typical income covers

30% of the median household income ($61,794) is $1,545 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,540); a 4-bedroom is $1,650.

From Zillow's monthly rent index (ZORI) for ZIP 54901. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$14,676/yr

At $1,223/mo median

Location

CityOshkosh

StateWI

CountyWinnebago County

Rent Market Meter

Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are climbing (3.6% YoY), so leverage tilts toward landlords. Act sooner rather than later.

Based on rent-price momentum (+3.6% YoY, +0.7% MoM), not inventory.

Demographics

Who lives here

ZIP 54901 (Oshkosh, WI) is roughly split between renters and owners, skews toward younger working-age adults, has a median income below the national average, 23.4% of residents hold a bachelor's degree or higher.

Population

37,294

Median income

$61,794

Median age

Renters

50.4%

Age distribution

15.3%

39.7%

20.5%

12.8%

Under 1815.3%

18–3439.7%

35–5420.5%

55–6411.7%

65+12.8%

Gender

52.2%

47.8%

Male52.2%

Female47.8%

Race & ethnicity

81.9%

White81.9%

Black6.1%

Hispanic4.4%

Asian3.4%

Other4.2%

Education (25+)

35.5%

32.4%

23.4%

No HS diploma8.7%

HS diploma35.5%

Some college32.4%

Bachelor's+23.4%

Housing tenure

49.6%

50.4%

Owner49.6%

Renter50.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How ZIP 54901 in Oshkosh, WI has changed in 5 years

Rent

$956 → $1,223

up 27.9%

Income

$54,251 → $61,794

up 13.9%

Population

37,640 → 37,294

down 0.9%

Renter share

47.3% → 50.4%

+3.1 pts

Bachelor's+

25.6% → 23.4%

-2.2 pts

Since 2022, the typical rent in ZIP 54901 in Oshkosh, WI has climbed from $956 to $1,223, a 27.9% change over five years. Household income in the area moved from $54,251 to $61,794 across the same window, up 13.9% versus 2021. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. Renters now make up 50.4% of households, compared with 47.3% five years ago. College-educated residents now make up 23.4% of adults here, versus 25.6% in 2021. Reading these numbers side by side helps frame whether current listings in ZIP 54901 in Oshkosh, WI look reasonable against where the market sat half a decade ago.

Community

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Local insights

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About renting in ZIP 54901

Last updated: October 17, 2026

ZIP code 54901 covers Oshkosh, WI. The median rent here is $1,223/mo as of October 2026. A 1-bedroom rents for a median of $890/mo. A 2-bedroom rents for a median of $1,150/mo.

At 24% of local median household income ($61,794/yr), ZIP 54901 ranks as affordable compared to the national benchmark of 30%. Rents have increased 3.6% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 54901?

To keep rent at or below 30% of gross income, you would need to earn at least $49,000/year (about $24/hour full-time) to afford the median rent of $1,223/mo in ZIP 54901. The local median household income is $61,794/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 54901?

Rent in ZIP 54901 has risen 3.6% over the past year as of September 2026. That is the highest level since Zillow's records here began in January 2022.

How does ZIP 54901 compare to other ZIPs in Wisconsin?

ZIP 54901 is one of the more affordable among Wisconsin ZIP codes for rent, ranking #75 of 103 at $1,223/mo. Over the year to September 2026, rent in ZIP 54901 changed +3.6%, against a typical +5.6% across the 71 Wisconsin ZIP codes Zillow tracks.