ZIP Code · OK

ZIP 74023

Part of Cushing, OK

Pop. 11,730·Payne County·95th most expensive ZIP in Oklahoma

Median rent (all units)

$940/mo

Year-over-Year

-7.8%

Month-over-Month

-7.8%

vs US Median

-$1,008

Reported rents

Falling (Monthly)

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Most AffordableMost Expensive

ZIP 74023 · $940

More affordable than 98% of US ZIP codes · National median $1,948/mo

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Medians by bedroom

Rent by unit size

Studio

$720

1 BR

$770

2 BR

$940

3 BR

$1,300

4 BR+

$1,420

Research median

$940/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: April 19, 2026

From the history

What the numbers show

What a typical income covers

30% of the median household income ($49,097) is $1,227 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($940); a 3-bedroom is $1,300.

From Zillow's monthly rent index (ZORI) for ZIP 74023. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$11,280/yr

At $940/mo median

Location

CityCushing

StateOK

CountyPayne County

Rent Market Meter

Strong Renter's Market

Renter's MarketBalancedLandlord's Market

Rents are down 7.8% year-over-year. Push hard on price, concessions, and lease terms.

Based on rent-price momentum (-7.8% YoY, -7.8% MoM), not inventory.

Demographics

Who lives here

ZIP 74023 (Cushing, OK) is majority owner-occupied, has a median income below the national average, 16.6% of residents hold a bachelor's degree or higher.

Population

11,730

Median income

$49,097

Median age

Renters

37.3%

Age distribution

23.3%

21.2%

23.8%

12.4%

19.4%

Under 1823.3%

18–3421.2%

35–5423.8%

55–6412.4%

65+19.4%

Gender

53.5%

46.5%

Male53.5%

Female46.5%

Race & ethnicity

75.4%

13.4%

White75.4%

Black2.5%

Hispanic8.7%

Other13.4%

Education (25+)

49%

22.8%

16.6%

No HS diploma11.7%

HS diploma49%

Some college22.8%

Bachelor's+16.6%

Housing tenure

62.7%

37.3%

Owner62.7%

Renter37.3%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 74023 in Cushing, OK has changed in 5 years

Income

$46,667 → $49,097

up 5.2%

Population

11,963 → 11,730

down 1.9%

Renter share

36.7% → 37.3%

+0.6 pts

Bachelor's+

14.8% → 16.6%

+1.8 pts

Median age

37.1 → 39

+1.9 yrs

Census figures show median household income at $49,097 today, compared with $46,667 five years earlier. The population has contracted by 1.9% since 2021, moving from about 11,963 residents to roughly 11,730.

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Local insights

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About renting in ZIP 74023

Last updated: April 19, 2026

ZIP code 74023 covers Cushing, OK. The median rent here is $940/mo as of April 2026. A 1-bedroom rents for a median of $770/mo. A 2-bedroom rents for a median of $940/mo.

At 23% of local median household income ($49,097/yr), ZIP 74023 ranks as affordable compared to the national benchmark of 30%. Rents have decreased 7.8% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 74023?

To keep rent at or below 30% of gross income, you would need to earn at least $38,000/year (about $18/hour full-time) to afford the median rent of $940/mo in ZIP 74023. The local median household income is $49,097/yr, so the typical household meets that bar.