ZIP Code · OK

ZIP 74601

Part of Ponca City, OK

Pop. 18,916·Kay County·99th most expensive ZIP in Oklahoma

Median rent (all units)

$665/mo

Year-over-Year

+2.9%

Month-over-Month

-1.3%

vs US Median

-$1,267

Reported rents

Falling (Monthly)

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Most AffordableMost Expensive

ZIP 74601 · $665

More affordable than 100% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$660

1 BR

$740

2 BR

$960

3 BR

$1,280

4 BR+

$1,380

Research median

$960/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Oklahoma

Rent in ZIP 74601 changed +2.9% over the year to September 2026. Across the 87 Oklahoma ZIP codes Zillow tracks, the typical change was +3.6%.

Recent direction

Rent rose in 6 of the last 12 months.

What a typical income covers

30% of the median household income ($52,067) is $1,302 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,280); a 4-bedroom is $1,380.

From Zillow's monthly rent index (ZORI) for ZIP 74601. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$7,980/yr

At $665/mo median

Location

CityPonca City

StateOK

CountyKay County

Rent Market Meter

Balanced Market

Renter's MarketBalancedLandlord's Market

Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.

Based on rent-price momentum (+2.9% YoY, -1.3% MoM), not inventory.

Demographics

Who lives here

ZIP 74601 (Ponca City, OK) is majority owner-occupied, has a large share of families with children, has a median income below the national average, 15% of residents hold a bachelor's degree or higher.

Population

18,916

Median income

$52,067

Median age

34.7

Renters

40.9%

Age distribution

27.3%

23.1%

23.3%

14.7%

Under 1827.3%

18–3423.1%

35–5423.3%

55–6411.6%

65+14.7%

Gender

49.9%

50.1%

Male49.9%

Female50.1%

Race & ethnicity

68.1%

16.3%

White68.1%

Black3.3%

Hispanic11.5%

Asian0.8%

Other16.3%

Education (25+)

36.9%

36.7%

15%

No HS diploma11.3%

HS diploma36.9%

Some college36.7%

Bachelor's+15%

Housing tenure

59.1%

40.9%

Owner59.1%

Renter40.9%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 74601 in Ponca City, OK has changed in 5 years

Income

$44,522 → $52,067

up 16.9%

Population

19,424 → 18,916

down 2.6%

Renter share

40.5% → 40.9%

+0.4 pts

Bachelor's+

12.5% → 15%

+2.5 pts

Median age

35.2 → 34.7

-0.5 yrs

Local incomes tracked alongside that move, going from a median of $44,522 in 2021 to $52,067 more recently. The population has contracted by 2.6% since 2021, moving from about 19,424 residents to roughly 18,916. College-educated residents now make up 15% of adults here, versus 12.5% in 2021.

Community

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Local insights

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About renting in ZIP 74601

Last updated: October 17, 2026

ZIP code 74601 covers Ponca City, OK. The median rent here is $665/mo as of October 2026. A 1-bedroom rents for a median of $740/mo. A 2-bedroom rents for a median of $960/mo.

At 15% of local median household income ($52,067/yr), ZIP 74601 ranks as affordable compared to the national benchmark of 30%. Rents have increased 2.9% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 74601?

To keep rent at or below 30% of gross income, you would need to earn at least $27,000/year (about $13/hour full-time) to afford the median rent of $665/mo in ZIP 74601. The local median household income is $52,067/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 74601?

Rent in ZIP 74601 has risen 2.9% over the past year.

How does ZIP 74601 compare to other ZIPs in Oklahoma?

ZIP 74601 is one of the more affordable among Oklahoma ZIP codes for rent, ranking #99 of 99 at $665/mo. Over the year to September 2026, rent in ZIP 74601 changed +2.9%, against a typical +3.6% across the 87 Oklahoma ZIP codes Zillow tracks.