ZIP Code · TX

ZIP 78657

Pop. 7,591·Llano County·473rd most expensive ZIP in Texas
Median rent (all units)
$1,418/mo
Year-over-Year
Stable
Month-over-Month
+1.2%
vs US Median
-$514
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 78657 · $1,418
More affordable than 79% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$1,110
1 BR
$1,130
2 BR
$1,450
3 BR
$1,980
4 BR+
$2,100
Research median
$1,450/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

What a typical income covers

30% of the median household income ($91,452) is $2,286 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($2,100).

From Zillow's monthly rent index (ZORI) for ZIP 78657. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$17,016/yr
At $1,418/mo median
Location
StateTX
CountyLlano County
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (0.0% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+0.0% YoY, +1.2% MoM), not inventory.
Demographics

Who lives here

ZIP 78657 (Horseshoe Bay, TX) is majority owner-occupied, has a large retiree population, has a median income above the national average, 42.9% of residents hold a bachelor's degree or higher.

Population
7,591
Median income
$91,452
Median age
59.3
Renters
18.7%
Age distribution
13.5%
14%
16.3%
18.4%
37.7%
Under 1813.5%
18–3414%
35–5416.3%
55–6418.4%
65+37.7%
Gender
48%
52%
Male48%
Female52%
Race & ethnicity
87.5%
15.7%
White87.5%
Hispanic15.7%
Asian0.6%
Education (25+)
22.6%
29.9%
42.9%
No HS diploma4.5%
HS diploma22.6%
Some college29.9%
Bachelor's+42.9%
Housing tenure
81.3%
18.7%
Owner81.3%
Renter18.7%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 78657 in Horseshoe Bay, TX has changed in 5 years

Income
$79,672 → $91,452
up 14.8%
Population
6,810 → 7,591
up 11.5%
Renter share
13.3% → 18.7%
+5.4 pts
Bachelor's+
42.3% → 42.9%
+0.6 pts
Median age
58.8 → 59.3
+0.5 yrs

Census figures show median household income at $91,452 today, compared with $79,672 five years earlier. Headcount in the area went from 6,810 to 7,591 between 2021 and 2024, a 11.5% change. About 18.7% of households rent today, against 13.3% in 2021.

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About renting in ZIP 78657

Last updated: October 17, 2026

ZIP code 78657 covers Horseshoe Bay, TX. The median rent here is $1,418/mo as of October 2026. A 1-bedroom rents for a median of $1,130/mo. A 2-bedroom rents for a median of $1,450/mo.

At 19% of local median household income ($91,452/yr), ZIP 78657 ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 78657?

To keep rent at or below 30% of gross income, you would need to earn at least $57,000/year (about $27/hour full-time) to afford the median rent of $1,418/mo in ZIP 78657. The local median household income is $91,452/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 78657?

Rent in ZIP 78657 has been roughly flat over the past year, a 0.0% change.

How does ZIP 78657 compare to other ZIPs in Texas?

ZIP 78657 is one of the more affordable among Texas ZIP codes for rent, ranking #473 of 693 at $1,418/mo.
Income Affordability
19%
VERY AFFORDABLE

At $1,418/mo, rent takes ~19% of ZIP 78657's median household income ($91,452/yr). The standard benchmark is 30%.

ZIP 78657 19%Benchmark 30%
State income taxNone
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Schools nearby

Public schools near ZIP 78657 (Horseshoe Bay, TX)

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