ZIP Code · CA

ZIP 91744

Part of La Puente, CA

Pop. 76,942·Los Angeles County·384th most expensive ZIP in California

Median rent (all units)

$2,899/mo

Year-over-Year

+3.2%

Month-over-Month

+1.2%

vs US Median

+$967

Reported rents

Rising (Monthly)

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ZIP 91744 · $2,899

More expensive than 89% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$1,750

1 BR

$1,960

2 BR

$2,440

3 BR

$3,090

4 BR+

$3,440

Research median

$2,440/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of California

Rent in ZIP 91744 changed +3.2% over the year to September 2026. Across the 819 California ZIP codes Zillow tracks, the typical change was +3.2%.

Recent direction

Rent rose in 9 of the last 12 months.

What a typical income covers

30% of the median household income ($93,557) is $2,339 a month. That covers HUD's Fair Market Rent for up to a 1-bedroom ($1,960); a 2-bedroom is $2,440.

Cheaper nearby

ZIP 91792, 2 miles away, rents for 18% less ($2,379/mo), about $6,200 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 91744. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$34,788/yr

At $2,899/mo median

Location

CityLa Puente

StateCA

CountyLos Angeles County

Rent Market Meter

Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are climbing (3.2% YoY), so leverage tilts toward landlords. Act sooner rather than later.

Based on rent-price momentum (+3.2% YoY, +1.2% MoM), not inventory.

Demographics

Who lives here

ZIP 91744 (La Puente, CA) is majority owner-occupied, has a median income above the national average, 13.7% of residents hold a bachelor's degree or higher.

Population

76,942

Median income

$93,557

Median age

37.6

Renters

30.9%

Age distribution

21.1%

25.6%

27.3%

14.4%

Under 1821.1%

18–3425.6%

35–5427.3%

55–6411.6%

65+14.4%

Gender

50.8%

49.2%

Male50.8%

Female49.2%

Race & ethnicity

13.4%

78.6%

14.6%

White13.4%

Black1.1%

Hispanic78.6%

Asian14.6%

Education (25+)

32.8%

29.2%

24.3%

13.7%

No HS diploma32.8%

HS diploma29.2%

Some college24.3%

Bachelor's+13.7%

Housing tenure

69.1%

30.9%

Owner69.1%

Renter30.9%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 91744 in La Puente, CA has changed in 5 years

Income

$80,266 → $93,557

up 16.6%

Population

81,156 → 76,942

down 5.2%

Renter share

33.7% → 30.9%

-2.8 pts

Bachelor's+

11.9% → 13.7%

+1.8 pts

Median age

35.5 → 37.6

+2.1 yrs

Census figures show median household income at $93,557 today, compared with $80,266 five years earlier. Census counts show ZIP 91744 in La Puente, CA losing about 4,214 residents over the five-year window, down 5.2% on net. The renter share has eased from 33.7% to 30.9%, with owner-occupied housing accounting for the remainder.

Community

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Local insights

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About renting in ZIP 91744

Last updated: October 17, 2026

ZIP code 91744 covers La Puente, CA. The median rent here is $2,899/mo as of October 2026. A 1-bedroom rents for a median of $1,960/mo. A 2-bedroom rents for a median of $2,440/mo.

At 37% of local median household income ($93,557/yr), ZIP 91744 ranks as moderate compared to the national benchmark of 30%. Rents have increased 3.2% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 91744?

To keep rent at or below 30% of gross income, you would need to earn at least $116,000/year (about $56/hour full-time) to afford the median rent of $2,899/mo in ZIP 91744. The local median household income is $93,557/yr, so the typical household falls short of that bar.

Is rent going up or down in ZIP 91744?

Rent in ZIP 91744 has risen 3.2% over the past year.

How does ZIP 91744 compare to other ZIPs in California?

ZIP 91744 is in the middle among California ZIP codes for rent, ranking #384 of 898 at $2,899/mo. Over the year to September 2026, rent in ZIP 91744 changed +3.2%, against a typical +3.2% across the 819 California ZIP codes Zillow tracks.