ZIP Code · HI

ZIP 96740

Part of Kailua Kona, HI

Pop. 39,338·Hawaii County·16th most expensive ZIP in Hawaii

Median rent (all units)

$2,931/mo

Year-over-Year

+18.4%

Month-over-Month

+3.2%

vs US Median

+$999

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 96740 · $2,931

More expensive than 89% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$1,920

1 BR

$1,930

2 BR

$2,500

3 BR

$3,160

4 BR+

$3,640

Research median

$2,500/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Hawaii

Rent in ZIP 96740 changed +18.4% over the year to September 2026. Across the 23 Hawaii ZIP codes Zillow tracks, the typical change was +5.3%.

Recent direction

Rent has risen 2 months in a row, and rose in 9 of the last 12 months.

What a typical income covers

30% of the median household income ($95,542) is $2,389 a month. That covers HUD's Fair Market Rent for up to a 1-bedroom ($1,930); a 2-bedroom is $2,500.

From Zillow's monthly rent index (ZORI) for ZIP 96740. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$35,172/yr

At $2,931/mo median

Location

CityKailua Kona

StateHI

CountyHawaii County

Rent Market Meter

Strong Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are up 18.4% year-over-year. Expect competition, and move quickly to lock in terms.

Based on rent-price momentum (+18.4% YoY, +3.2% MoM), not inventory.

Demographics

Who lives here

ZIP 96740 (Kailua Kona, HI) is majority owner-occupied, has a large retiree population, has a median income above the national average, 35.2% of residents hold a bachelor's degree or higher.

Population

39,338

Median income

$95,542

Median age

44.3

Renters

28.2%

Age distribution

19%

20.2%

23.5%

15.2%

22%

Under 1819%

18–3420.2%

35–5423.5%

55–6415.2%

65+22%

Gender

48.3%

51.7%

Male48.3%

Female51.7%

Race & ethnicity

45.1%

15.5%

31.2%

White45.1%

Black0.6%

Hispanic7.7%

Asian15.5%

Other31.2%

Education (25+)

25.1%

33.2%

35.2%

No HS diploma6.5%

HS diploma25.1%

Some college33.2%

Bachelor's+35.2%

Housing tenure

71.8%

28.2%

Owner71.8%

Renter28.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 96740 in Kailua Kona, HI has changed in 5 years

Income

$81,689 → $95,542

up 17.0%

Population

40,931 → 39,338

down 3.9%

Renter share

33.8% → 28.2%

-5.6 pts

Bachelor's+

33% → 35.2%

+2.2 pts

Median age

42.8 → 44.3

+1.5 yrs

Household income in the area moved from $81,689 to $95,542 across the same window, up 17.0% versus 2021. Headcount in the area went from 40,931 to 39,338 between 2021 and 2024, a 3.9% change. About 28.2% of households rent today, against 33.8% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 33% to 35.2%.

Community

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Local insights

Tips for renters in ZIP 96740

About renting in ZIP 96740

Last updated: October 17, 2026

ZIP code 96740 covers Kailua Kona, HI. The median rent here is $2,931/mo as of October 2026. A 1-bedroom rents for a median of $1,930/mo. A 2-bedroom rents for a median of $2,500/mo.

At 37% of local median household income ($95,542/yr), ZIP 96740 ranks as moderate compared to the national benchmark of 30%. Rents have increased 18.4% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 96740?

To keep rent at or below 30% of gross income, you would need to earn at least $117,000/year (about $56/hour full-time) to afford the median rent of $2,931/mo in ZIP 96740. The local median household income is $95,542/yr, so the typical household falls short of that bar.

Is rent going up or down in ZIP 96740?

Rent in ZIP 96740 has risen 18.4% over the past year.

How does ZIP 96740 compare to other ZIPs in Hawaii?

ZIP 96740 is in the middle among Hawaii ZIP codes for rent, ranking #16 of 30 at $2,931/mo. Over the year to September 2026, rent in ZIP 96740 changed +18.4%, against a typical +5.3% across the 23 Hawaii ZIP codes Zillow tracks.