ZIP Code · HI

ZIP 96753

Part of Kihei, HI

Pop. 28,003·Maui County·12th most expensive ZIP in Hawaii

Median rent (all units)

$3,092/mo

Year-over-Year

+4.8%

Month-over-Month

+0.1%

vs US Median

+$1,160

Reported rents

Stable (Monthly)

Be the first to discuss 96753 rents ↓

Most AffordableMost Expensive

ZIP 96753 · $3,092

More expensive than 92% of US ZIP codes · National median $1,932/mo

Rent check

Is your rent fair?

Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$2,260

1 BR

$2,390

2 BR

$3,130

3 BR

$4,050

4 BR+

$5,050

Research median

$3,130/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

Loading…

Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 96753 is 0.3% below its high of $3,102 in June 2026, at $3,092 as of September 2026.

Past year vs. the rest of Hawaii

Rent in ZIP 96753 changed +4.8% over the year to September 2026. Across the 23 Hawaii ZIP codes Zillow tracks, the typical change was +5.3%.

Recent direction

Rent has risen 2 months in a row, and rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($88,408) is $2,210 a month. That is less than HUD's Fair Market Rent for a studio ($2,260).

From Zillow's monthly rent index (ZORI) for ZIP 96753. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$37,104/yr

At $3,092/mo median

Location

CityKihei

StateHI

CountyMaui County

Rent Market Meter

Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are climbing (4.8% YoY), so leverage tilts toward landlords. Act sooner rather than later.

Based on rent-price momentum (+4.8% YoY, +0.1% MoM), not inventory.

Demographics

Who lives here

ZIP 96753 (Kihei, HI) is majority owner-occupied, has a large retiree population, 36.2% of residents hold a bachelor's degree or higher.

Population

28,003

Median income

$88,408

Median age

46.5

Renters

37.8%

Age distribution

17.1%

18.4%

25.4%

15.7%

23.4%

Under 1817.1%

18–3418.4%

35–5425.4%

55–6415.7%

65+23.4%

Gender

49.6%

50.4%

Male49.6%

Female50.4%

Race & ethnicity

49.5%

12.3%

18.9%

18%

White49.5%

Black1.2%

Hispanic12.3%

Asian18.9%

Other18%

Education (25+)

27%

32.5%

36.2%

No HS diploma4.3%

HS diploma27%

Some college32.5%

Bachelor's+36.2%

Housing tenure

62.2%

37.8%

Owner62.2%

Renter37.8%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How ZIP 96753 in Kihei, HI has changed in 5 years

Rent

$2,678 → $3,092

up 15.5%

Income

$83,322 → $88,408

up 6.1%

Population

29,547 → 28,003

down 5.2%

Renter share

38.7% → 37.8%

-0.9 pts

Bachelor's+

35.1% → 36.2%

+1.1 pts

Median age

44.4 → 46.5

+2.1 yrs

The median rent in ZIP 96753 in Kihei, HI stood at $2,678 in 2023 and currently runs about $3,092, reflecting a 15.5% increase over the period. Median household income rose from $83,322 to $88,408 between 2021 and 2024, a 6.1% shift. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. The population has contracted by 5.2% since 2021, moving from about 29,547 residents to roughly 28,003. Taken together, the five-year picture in ZIP 96753 in Kihei, HI reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.

Community

Discussions about ZIP 96753

No discussions yet. Start the conversation.

Local insights

Tips for renters in ZIP 96753

About renting in ZIP 96753

Last updated: October 17, 2026

ZIP code 96753 covers Kihei, HI. The median rent here is $3,092/mo as of October 2026. A 1-bedroom rents for a median of $2,390/mo. A 2-bedroom rents for a median of $3,130/mo.

At 42% of local median household income ($88,408/yr), ZIP 96753 ranks as moderate compared to the national benchmark of 30%. Rents have increased 4.8% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 96753?

To keep rent at or below 30% of gross income, you would need to earn at least $124,000/year (about $60/hour full-time) to afford the median rent of $3,092/mo in ZIP 96753. The local median household income is $88,408/yr, so the typical household falls short of that bar.

Is rent going up or down in ZIP 96753?

Rent in ZIP 96753 has risen 4.8% over the past year as of September 2026. It sits 0.3% below its high of $3,102 in June 2026.

How does ZIP 96753 compare to other ZIPs in Hawaii?

ZIP 96753 is in the middle among Hawaii ZIP codes for rent, ranking #12 of 30 at $3,092/mo. Over the year to September 2026, rent in ZIP 96753 changed +4.8%, against a typical +5.3% across the 23 Hawaii ZIP codes Zillow tracks.