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ZIP Code · HI

ZIP 96768

Part of Makawao, HI
Pop. 18,569·Maui County·4th most expensive ZIP in Hawaii
Median rent (all units)
$3,808/mo
Year-over-Year
Stable
Month-over-Month
+10.9%
vs US Median
+$1,843
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 96768 · $3,808
More expensive than 97% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$1,880
1 BR
$1,980
2 BR
$2,600
3 BR
$3,370
4 BR+
$4,200
Research median
$2,600/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$45,696/yr
At $3,808/mo median
Location
StateHI
CountyMaui County
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 0.0% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+0.0% YoY, +10.9% MoM), not inventory.
Demographics

Who lives here

ZIP 96768 (Makawao, HI) is majority owner-occupied, has a large retiree population, has a median income above the national average, 33.1% of residents hold a bachelor's degree or higher.

Population
18,569
Median income
$100,391
Median age
43.6
Renters
36.3%
Age distribution
21.3%
16.9%
24.9%
15%
21.9%
Under 1821.3%
18–3416.9%
35–5424.9%
55–6415%
65+21.9%
Gender
49.3%
50.7%
Male49.3%
Female50.7%
Race & ethnicity
30.2%
15.4%
18.8%
34.9%
White30.2%
Black0.7%
Hispanic15.4%
Asian18.8%
Other34.9%
Education (25+)
28.2%
33.5%
33.1%
No HS diploma5.2%
HS diploma28.2%
Some college33.5%
Bachelor's+33.1%
Housing tenure
63.7%
36.3%
Owner63.7%
Renter36.3%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 96768 in Makawao, HI has changed in 5 years

Income
$101,070 → $100,391
down 0.7%
Population
18,497 → 18,569
up 0.4%
Renter share
31.9% → 36.3%
+4.4 pts
Bachelor's+
33.4% → 33.1%
-0.3 pts

Median household income slipped from $101,070 to $100,391 between 2021 and 2024, a 0.7% shift. Renters now make up 36.3% of households, compared with 31.9% five years ago.

Community

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Local insights

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About renting in ZIP 96768

Last updated: July 20, 2026

ZIP code 96768 covers Makawao, HI. The median rent here is $3,808/mo as of July 2026. A 1-bedroom rents for a median of $1,980/mo. A 2-bedroom rents for a median of $2,600/mo.

At 46% of local median household income ($100,391/yr), ZIP 96768 ranks as moderate compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 96768?

As of July 20, 2026, the median monthly rent in ZIP 96768 (Makawao, HI) is $3,808. This is based on aggregated data from public sources and community submissions.

How does ZIP 96768 rent compare to the US average?

ZIP 96768's median rent of $3,808/mo is $1,843 (94%) above the US national median of $1,965/mo.

How does ZIP 96768 compare to other ZIPs in Hawaii?

ZIP 96768 is one of the pricier ZIP codes in Hawaii, ranking #4 out of 29 ZIPs tracked at $3,808/mo.

How much income do you need to rent in ZIP 96768?

To keep rent at or below 30% of gross income, you would need to earn at least $152,000/year (~$73/hour full-time) to afford the median rent of $3,808/mo in ZIP 96768. The local median household income is $100,391/yr, meaning the typical household falls short of that threshold.

Is rent going up or down in ZIP 96768?

Rent in ZIP 96768 has been relatively stable over the past year, with a 0.0% change year over year as of July 20, 2026.

Is ZIP 96768 an affordable place to rent?

ZIP 96768 is considered stretched for renters. At $3,808/mo, rent takes approximately 46% of the local median household income ($100,391/yr). The standard benchmark is 30%. ZIP 96768 significantly exceeds that threshold, making it challenging for many renters.

What percentage of ZIP 96768 residents rent vs. own?

According to Census data, approximately 36.3% of ZIP 96768 households are renters, while 63.7% are owner-occupied. ZIP 96768 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 96768 compare to the rest of Makawao?

ZIP 96768 sits right at the Makawao citywide median of $3,808/mo.

When was rent data for ZIP 96768 last updated?

Rent data for ZIP 96768 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
46%
STRETCHED

At $3,808/mo, rent takes ~46% of ZIP 96768's median household income ($100,391/yr). The standard benchmark is 30%.

ZIP 96768 46%Benchmark 30%
State income tax1.4–11%
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Schools nearby

Public schools near ZIP 96768 (Makawao, HI)

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