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ZIP Code · HI

ZIP 96761

Part of Lahaina, HI
Pop. 20,952·Maui County·12th most expensive ZIP in Hawaii
Median rent (all units)
$3,346/mo
Year-over-Year
-13.1%
Month-over-Month
-13.0%
vs US Median
+$1,381
Falling (Monthly)
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Most AffordableMost Expensive
ZIP 96761 · $3,346
More expensive than 94% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$2,090
1 BR
$2,200
2 BR
$2,890
3 BR
$3,740
4 BR+
$4,670
Research median
$2,890/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$40,152/yr
At $3,346/mo median
Location
StateHI
CountyMaui County
Rent Market Meter
Strong Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are down 13.1% year-over-year. Push hard on price, concessions, and lease terms.
Based on rent-price momentum (-13.1% YoY, -13.0% MoM), not inventory.
Demographics

Who lives here

ZIP 96761 (Lahaina, HI) is majority owner-occupied, has a median income above the national average, 30.1% of residents hold a bachelor's degree or higher.

Population
20,952
Median income
$101,123
Median age
42.9
Renters
39.2%
Age distribution
19.2%
19.8%
26.9%
14.4%
19.7%
Under 1819.2%
18–3419.8%
35–5426.9%
55–6414.4%
65+19.7%
Gender
49.2%
50.8%
Male49.2%
Female50.8%
Race & ethnicity
36.8%
28.8%
22.9%
White36.8%
Black0.6%
Hispanic11%
Asian28.8%
Other22.9%
Education (25+)
31.4%
30.9%
30.1%
No HS diploma7.7%
HS diploma31.4%
Some college30.9%
Bachelor's+30.1%
Housing tenure
60.8%
39.2%
Owner60.8%
Renter39.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 96761 in Lahaina, HI has changed in 5 years

Income
$90,000 → $101,123
up 12.4%
Population
23,473 → 20,952
down 10.7%
Renter share
44% → 39.2%
-4.8 pts
Bachelor's+
27.6% → 30.1%
+2.5 pts
Median age
40.3 → 42.9
+2.6 yrs

Local incomes tracked alongside that move, going from a median of $90,000 in 2021 to $101,123 more recently. Census counts show ZIP 96761 in Lahaina, HI losing about 2,521 residents over the five-year window, down 10.7% on net. The renter share has eased from 44% to 39.2%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 27.6% to 30.1% across the same window.

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Local insights

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About renting in ZIP 96761

Last updated: July 20, 2026

ZIP code 96761 covers Lahaina, HI. The median rent here is $3,346/mo as of July 2026. A 1-bedroom rents for a median of $2,200/mo. A 2-bedroom rents for a median of $2,890/mo.

At 40% of local median household income ($101,123/yr), ZIP 96761 ranks as moderate compared to the national benchmark of 30%. Rents have decreased 13.1% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 96761?

As of July 20, 2026, the median monthly rent in ZIP 96761 (Lahaina, HI) is $3,346. This is based on aggregated data from public sources and community submissions.

How does ZIP 96761 rent compare to the US average?

ZIP 96761's median rent of $3,346/mo is $1,381 (70%) above the US national median of $1,965/mo.

How does ZIP 96761 compare to other ZIPs in Hawaii?

ZIP 96761 falls in the middle range for Hawaii, ranking #12 out of 29 ZIPs at $3,346/mo.

How much income do you need to rent in ZIP 96761?

To keep rent at or below 30% of gross income, you would need to earn at least $134,000/year (~$64/hour full-time) to afford the median rent of $3,346/mo in ZIP 96761. The local median household income is $101,123/yr, meaning the typical household falls short of that threshold.

Is rent going up or down in ZIP 96761?

Rent in ZIP 96761 has decreased 13.1% over the past year as of July 20, 2026, offering some relief compared to 12 months ago.

Is ZIP 96761 an affordable place to rent?

ZIP 96761 is considered moderate for renters. At $3,346/mo, rent takes approximately 40% of the local median household income ($101,123/yr). The standard benchmark is 30%. ZIP 96761 slightly exceeds that threshold, so budgeting carefully matters here.

What percentage of ZIP 96761 residents rent vs. own?

According to Census data, approximately 39.2% of ZIP 96761 households are renters, while 60.8% are owner-occupied. ZIP 96761 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 96761 compare to the rest of Lahaina?

ZIP 96761 sits right at the Lahaina citywide median of $3,346/mo.

When was rent data for ZIP 96761 last updated?

Rent data for ZIP 96761 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
40%
MODERATE

At $3,346/mo, rent takes ~40% of ZIP 96761's median household income ($101,123/yr). The standard benchmark is 30%.

ZIP 96761 40%Benchmark 30%
State income tax1.4–11%
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Schools nearby

Public schools near ZIP 96761 (Lahaina, HI)

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