ZIP Code · HI

ZIP 96761

Part of Lahaina, HI

Pop. 20,952·Maui County·8th most expensive ZIP in Hawaii

Median rent (all units)

$3,292/mo

Year-over-Year

+12.3%

Month-over-Month

+2.9%

vs US Median

+$1,360

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 96761 · $3,292

More expensive than 94% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$2,090

1 BR

$2,200

2 BR

$2,890

3 BR

$3,740

4 BR+

$4,670

Research median

$2,890/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Hawaii

Rent in ZIP 96761 changed +12.3% over the year to September 2026. Across the 23 Hawaii ZIP codes Zillow tracks, the typical change was +5.3%.

Recent direction

Rent has risen 7 months in a row, and rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($101,123) is $2,528 a month. That covers HUD's Fair Market Rent for up to a 1-bedroom ($2,200); a 2-bedroom is $2,890.

From Zillow's monthly rent index (ZORI) for ZIP 96761. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$39,504/yr

At $3,292/mo median

Location

CityLahaina

StateHI

CountyMaui County

Rent Market Meter

Strong Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are up 12.3% year-over-year. Expect competition, and move quickly to lock in terms.

Based on rent-price momentum (+12.3% YoY, +2.9% MoM), not inventory.

Demographics

Who lives here

ZIP 96761 (Lahaina, HI) is majority owner-occupied, has a median income above the national average, 30.1% of residents hold a bachelor's degree or higher.

Population

20,952

Median income

$101,123

Median age

42.9

Renters

39.2%

Age distribution

19.2%

19.8%

26.9%

14.4%

19.7%

Under 1819.2%

18–3419.8%

35–5426.9%

55–6414.4%

65+19.7%

Gender

49.2%

50.8%

Male49.2%

Female50.8%

Race & ethnicity

36.8%

28.8%

22.9%

White36.8%

Black0.6%

Hispanic11%

Asian28.8%

Other22.9%

Education (25+)

31.4%

30.9%

30.1%

No HS diploma7.7%

HS diploma31.4%

Some college30.9%

Bachelor's+30.1%

Housing tenure

60.8%

39.2%

Owner60.8%

Renter39.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 96761 in Lahaina, HI has changed in 5 years

Income

$90,000 → $101,123

up 12.4%

Population

23,473 → 20,952

down 10.7%

Renter share

44% → 39.2%

-4.8 pts

Bachelor's+

27.6% → 30.1%

+2.5 pts

Median age

40.3 → 42.9

+2.6 yrs

Local incomes tracked alongside that move, going from a median of $90,000 in 2021 to $101,123 more recently. Census counts show ZIP 96761 in Lahaina, HI losing about 2,521 residents over the five-year window, down 10.7% on net. The renter share has eased from 44% to 39.2%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 27.6% to 30.1% across the same window.

Community

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Local insights

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About renting in ZIP 96761

Last updated: October 17, 2026

ZIP code 96761 covers Lahaina, HI. The median rent here is $3,292/mo as of October 2026. A 1-bedroom rents for a median of $2,200/mo. A 2-bedroom rents for a median of $2,890/mo.

At 39% of local median household income ($101,123/yr), ZIP 96761 ranks as moderate compared to the national benchmark of 30%. Rents have increased 12.3% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 96761?

To keep rent at or below 30% of gross income, you would need to earn at least $132,000/year (about $63/hour full-time) to afford the median rent of $3,292/mo in ZIP 96761. The local median household income is $101,123/yr, so the typical household falls short of that bar.

Is rent going up or down in ZIP 96761?

Rent in ZIP 96761 has risen 12.3% over the past year.

How does ZIP 96761 compare to other ZIPs in Hawaii?

ZIP 96761 is one of the pricier among Hawaii ZIP codes for rent, ranking #8 of 30 at $3,292/mo. Over the year to September 2026, rent in ZIP 96761 changed +12.3%, against a typical +5.3% across the 23 Hawaii ZIP codes Zillow tracks.