Rents are 13% below what Brandon's 10-year trend predicts — a better deal than its own history suggests.
Rent by unit size
These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,729 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.
Source: HUD Small Area Fair Market Rents. Read the methodology →
12-month history
Last updated: October 17, 2026
What the numbers show
February. Asking rents in Brandon usually run 0.9% below trend in February and 0.6% above it in August, about $26 a month apart at today's median. Based on 11 years of data.
Rent in Brandon is 2.1% below its high of $1,766 in June 2025, at $1,729 as of September 2026.
Rent in Brandon changed -0.2% over the year to September 2026. Across the 270 Florida cities Zillow tracks, the typical change was +1.8%.
From 2019 to 2024, rent in Brandon rose 49.2% while median household income rose 30.4% ($61,120 to $79,685). Rent outpaced income.
Rent in Brandon is 44.3% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.
Rent has risen 3 months in a row, and rose in 3 of the last 12 months.
30% of the median household income ($79,685) is $1,992 a month. That covers HUD's Fair Market Rent for up to a 1-bedroom ($1,820); a 2-bedroom is $2,135.
From Zillow's monthly rent index (ZORI) for Brandon. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.
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Who lives here
Brandon, FL is majority owner-occupied, 33.8% of residents hold a bachelor's degree or higher.
Source: U.S. Census Bureau · ACS 2024 5-Year Estimates
How Brandon, FL has changed in 5 years
Compared with 2021, rent in Brandon, FL has increased by $455 per month, settling near $1,729 after starting the period at $1,274. Median household income grew from $64,401 to $79,685 between 2021 and 2024, a 23.7% shift. Rent outpaced income growth by roughly 12.0 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 115,330 to 119,767 between 2021 and 2024, a 3.8% change. About 43.8% of households rent today, against 46.2% in 2021. Taken together, the five-year picture in Brandon, FL reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.
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At $1,729/mo, how Brandon rent compares to typical pay (30% rule).
Brandon rent by bedroom count
Median rent for each apartment size in Brandon. Click any size for full breakdown.
Tips for renters in Brandon
Last updated: October 17, 2026
The median rent in Brandon is $1,729/mo as of October 2026. A studio apartment averages $1,690/mo while a 2-bedroom runs $2,135/mo. One-bedroom apartments average $1,820/mo and 3-bedroom units go for $2,735/mo.
At 26% of local median household income ($79,685/yr), Brandon ranks as affordable compared to the national benchmark of 30%. Rents have decreased 0.2% over the past year.
Frequently asked questions
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How does Brandon rent compare to other cities in Florida?
At $1,729/mo, rent takes ~26% of Brandon's median household income ($79,685/yr). The standard benchmark is 30%.
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Estimated from ZIP-level data
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