City Report · KY

Owensboro

Pop. 60,302·27th most expensive in Kentucky·One of the most affordable rental markets in the US
Median rent (all units)
$1,259/mo
Year-over-Year
+2.8%
Month-over-Month
-0.6%
vs US Median
-$673
Reported rents
Falling (Monthly)
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Most AffordableMost Expensive
Owensboro · $1,259
More affordable than 90% of US cities · National median $1,932/mo
Rent Reality Score
58/100
Fairly priced
OverheatedFairGreat value

Rents are 4% below what Owensboro's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,259/mo
Expected by trend
$1,311/mo
The Rent Reality Score compares today's median rent to where Owensboro's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$875
1 BR
$880
2 BR
$1,155
3 BR
$1,530
4 BR+
$1,530
Fair Market Rent (HUD)
$1,155/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,259 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in Owensboro is 0.6% below its high of $1,267 in August 2026, at $1,259 as of September 2026.

Past year vs. the rest of Kentucky

Rent in Owensboro changed +2.8% over the year to September 2026. Across the 26 Kentucky cities Zillow tracks, the typical change was +4.2%.

Recent direction

Rent rose in 7 of the last 12 months.

What a typical income covers

30% of the median household income ($56,357) is $1,409 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,155); a 3-bedroom is $1,530.

Cheaper nearby

Evansville, IN, 27 miles away, rents for 16% less ($1,058/mo), about $2,400 a year in savings.

From Zillow's monthly rent index (ZORI) for Owensboro. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$15,108/yr
At $1,259/mo median
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (+2.8% YoY, -0.6% MoM), not inventory.
Rent check

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Demographics

Who lives here

Owensboro, KY is majority owner-occupied, has a median income below the national average, 26.1% of residents hold a bachelor's degree or higher.

Population
60,302
Median income
$56,357
Median age
37.5
Renters
42.6%
Age distribution
23.8%
23.6%
22.5%
19%
Under 1823.8%
18–3423.6%
35–5422.5%
55–6411.1%
65+19%
Gender
48.9%
51.1%
Male48.9%
Female51.1%
Race & ethnicity
80.1%
White80.1%
Black6.4%
Hispanic5.6%
Asian2.7%
Other5.2%
Education (25+)
34.4%
30.4%
26.1%
No HS diploma9.1%
HS diploma34.4%
Some college30.4%
Bachelor's+26.1%
Housing tenure
57.4%
42.6%
Owner57.4%
Renter42.6%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How Owensboro, KY has changed in 5 years

Rent
$1,037 → $1,259
up 21.4%
Income
$47,411 → $56,357
up 18.9%
Population
59,839 → 60,302
up 0.8%
Renter share
43.7% → 42.6%
-1.1 pts
Bachelor's+
25.3% → 26.1%
+0.8 pts

Compared with 2023, rent in Owensboro, KY has climbed by $222 per month, settling near $1,259 after starting the period at $1,037. Median household income grew from $47,411 to $56,357 between 2021 and 2024, a 18.9% shift. Taken together, the five-year picture in Owensboro, KY reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.

Community

Discussions about Owensboro

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View Owensboro rent history (2015–2026) →
Salary vs rent

Can you afford rent in Owensboro on your salary?

At $1,259/mo, how Owensboro rent compares to typical pay (30% rule).

By apartment size

Owensboro rent by bedroom count

Median rent for each apartment size in Owensboro. Click any size for full breakdown.

Local insights

Tips for renters in Owensboro

About renting in Owensboro, KY

Last updated: October 17, 2026

The median rent in Owensboro is $1,259/mo as of October 2026. A studio apartment averages $875/mo while a 2-bedroom runs $1,155/mo. One-bedroom apartments average $880/mo and 3-bedroom units go for $1,530/mo.

At 27% of local median household income ($56,357/yr), Owensboro ranks as affordable compared to the national benchmark of 30%. Rents have increased 2.8% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Owensboro?

To keep rent at or below 30% of gross income, you would need to earn at least $50,000/year (about $24/hour full-time) to afford the median rent of $1,259/mo in Owensboro. The local median household income is $56,357/yr, so the typical household meets that bar.

Is rent going up or down in Owensboro?

Rent in Owensboro has risen 2.8% over the past year as of September 2026. It sits 0.6% below its high of $1,267 in August 2026.

Which Owensboro neighborhoods have the lowest rent?

The most affordable ZIP codes in Owensboro are 42303 ($1,186/mo), and 42301 ($1,389/mo). Citywide, the median rent is $1,259/mo.

How does Owensboro rent compare to other cities in Kentucky?

Owensboro is one of the more affordable among Kentucky cities for rent, ranking #27 of 38 tracked cities at $1,259/mo. Over the year to September 2026, rent in Owensboro changed +2.8%, against a typical +4.2% across the 26 Kentucky cities Zillow tracks.

Which nearby cities are cheaper to rent in than Owensboro?

Nearby cities with lower median rent than Owensboro ($1,259/mo) include Russellville ($890/mo), Hopkinsville ($1,035/mo), and Evansville ($1,058/mo).
Income Affordability
27%
AFFORDABLE

At $1,259/mo, rent takes ~27% of Owensboro's median household income ($56,357/yr). The standard benchmark is 30%.

Owensboro 27%Benchmark 30%
State income tax4%
Run the Owensboro affordability calculator →
Lowest-rent ZIP codes in Owensboro
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Owensboro, KY

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