ZIP Code · FL

ZIP 32254

Part of Jacksonville, FL

Pop. 13,927·Duval County·649th most expensive ZIP in Florida

Median rent (all units)

$1,340/mo

Year-over-Year

+2.2%

Month-over-Month

Stable

vs US Median

-$592

Reported rents

Stable (Monthly)

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Most AffordableMost Expensive

ZIP 32254 · $1,340

More affordable than 84% of US ZIP codes · National median $1,932/mo

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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$1,060

1 BR

$1,080

2 BR

$1,300

3 BR

$1,600

4 BR+

$2,010

Research median

$1,300/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

May. Asking rents in ZIP 32254 usually run 1% below trend in May and 0.8% above it in July, about $24 a month apart at today's median. Based on 5 years of data.

Compared with the peak

Rent in ZIP 32254 is 0% below its high of $1,340 in August 2026, at $1,340 as of September 2026.

Past year vs. the rest of Florida

Rent in ZIP 32254 changed +2.2% over the year to September 2026. Across the 623 Florida ZIP codes Zillow tracks, the typical change was +1.8%.

What a typical income covers

30% of the median household income ($34,953) is $874 a month. That is less than HUD's Fair Market Rent for a studio ($1,060).

Rank in Jacksonville

2nd cheapest of 29 ZIP codes in Jacksonville.

From Zillow's monthly rent index (ZORI) for ZIP 32254. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$16,080/yr

At $1,340/mo median

Location

CityJacksonville

StateFL

CountyDuval County

Rent Market Meter

Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are climbing (2.2% YoY), so leverage tilts toward landlords. Act sooner rather than later.

Based on rent-price momentum (+2.2% YoY, +0.0% MoM), not inventory.

Demographics

Who lives here

ZIP 32254 (Jacksonville, FL) is roughly split between renters and owners, has a large share of families with children, has a median income below the national average, 11.7% of residents hold a bachelor's degree or higher.

Population

13,927

Median income

$34,953

Median age

Renters

50.2%

Age distribution

28.3%

19.7%

25.4%

12.9%

13.6%

Under 1828.3%

18–3419.7%

35–5425.4%

55–6412.9%

65+13.6%

Gender

49.8%

50.2%

Male49.8%

Female50.2%

Race & ethnicity

26%

61.5%

White26%

Black61.5%

Hispanic7.4%

Asian0.7%

Other4.4%

Education (25+)

22.1%

41.8%

24.4%

No HS diploma22.1%

HS diploma41.8%

Some college24.4%

Bachelor's+11.7%

Housing tenure

49.8%

50.2%

Owner49.8%

Renter50.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 32254 in Jacksonville, FL has changed in 5 years

Rent

$964 → $1,340

up 39.0%

Income

$34,159 → $34,953

up 2.3%

Population

13,798 → 13,927

up 0.9%

Renter share

50.6% → 50.2%

-0.4 pts

Bachelor's+

8.3% → 11.7%

+3.4 pts

Median age

37.6 → 37

-0.6 yrs

Across the past five years, the going rent in ZIP 32254 in Jacksonville, FL has shifted from $964 to $1,340, up 39.0% since 2021. Household income in the area moved from $34,159 to $34,953 across the same window, up 2.3% versus 2021. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Bachelor's-degree-or-higher attainment moved from 8.3% to 11.7% across the same window. Reading these numbers side by side helps frame whether current listings in ZIP 32254 in Jacksonville, FL look reasonable against where the market sat half a decade ago.

Community

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Local insights

Tips for renters in ZIP 32254

About renting in ZIP 32254

Last updated: October 17, 2026

ZIP code 32254 covers Jacksonville, FL. The median rent here is $1,340/mo as of October 2026. A 1-bedroom rents for a median of $1,080/mo. A 2-bedroom rents for a median of $1,300/mo.

At 46% of local median household income ($34,953/yr), ZIP 32254 ranks as moderate compared to the national benchmark of 30%. Rents have increased 2.2% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 32254?

To keep rent at or below 30% of gross income, you would need to earn at least $54,000/year (about $26/hour full-time) to afford the median rent of $1,340/mo in ZIP 32254. The local median household income is $34,953/yr, so the typical household falls short of that bar.

Is rent going up or down in ZIP 32254?

Rent in ZIP 32254 has risen 2.2% over the past year as of September 2026. It sits 0% below its high of $1,340 in August 2026.

When is the cheapest time to rent in ZIP 32254?

Asking rents in ZIP 32254 are usually lowest in May, about 1% below their yearly trend, and highest in July, about 0.8% above it. At today's median that is a gap of roughly $24 a month. This pattern comes from 5 years of Zillow rent data.

How does ZIP 32254 compare to other ZIPs in Florida?

ZIP 32254 is one of the more affordable among Florida ZIP codes for rent, ranking #649 of 656 at $1,340/mo. Over the year to September 2026, rent in ZIP 32254 changed +2.2%, against a typical +1.8% across the 623 Florida ZIP codes Zillow tracks.