ZIP Code · FL

ZIP 32254

Pop. 13,927·Duval County·658th most expensive ZIP in Florida
Median rent (all units)
$1,318/mo
Year-over-Year
+6.1%
Month-over-Month
-0.8%
vs US Median
-$647
Falling (Monthly)
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Most AffordableMost Expensive
ZIP 32254 · $1,318
More affordable than 86% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$1,060
1 BR
$1,080
2 BR
$1,300
3 BR
$1,600
4 BR+
$2,010
Research median
$1,300/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$15,816/yr
At $1,318/mo median
Location
StateFL
CountyDuval County
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (6.1% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+6.1% YoY, -0.8% MoM), not inventory.
Demographics

Who lives here

ZIP 32254 (Jacksonville, FL) is roughly split between renters and owners, has a large share of families with children, has a median income below the national average, 11.7% of residents hold a bachelor's degree or higher.

Population
13,927
Median income
$34,953
Median age
37
Renters
50.2%
Age distribution
28.3%
19.7%
25.4%
12.9%
13.6%
Under 1828.3%
18–3419.7%
35–5425.4%
55–6412.9%
65+13.6%
Gender
49.8%
50.2%
Male49.8%
Female50.2%
Race & ethnicity
26%
61.5%
White26%
Black61.5%
Hispanic7.4%
Asian0.7%
Other4.4%
Education (25+)
22.1%
41.8%
24.4%
No HS diploma22.1%
HS diploma41.8%
Some college24.4%
Bachelor's+11.7%
Housing tenure
49.8%
50.2%
Owner49.8%
Renter50.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 32254 in Jacksonville, FL has changed in 5 years

Rent
$951 → $1,318
up 38.6%
Income
$34,159 → $34,953
up 2.3%
Population
13,798 → 13,927
up 0.9%
Renter share
50.6% → 50.2%
-0.4 pts
Bachelor's+
8.3% → 11.7%
+3.4 pts
Median age
37.6 → 37
-0.6 yrs

Across the past five years, the going rent in ZIP 32254 in Jacksonville, FL has shifted from $951 to $1,318, up 38.6% since 2021. Household income in the area moved from $34,159 to $34,953 across the same window, up 2.3% versus 2021. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Bachelor's-degree-or-higher attainment moved from 8.3% to 11.7% across the same window. Reading these numbers side by side helps frame whether current listings in ZIP 32254 in Jacksonville, FL look reasonable against where the market sat half a decade ago.

Community

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Local insights

Tips for renters in ZIP 32254

About renting in ZIP 32254

Last updated: July 20, 2026

ZIP code 32254 covers Jacksonville, FL. The median rent here is $1,318/mo as of July 2026. A 1-bedroom rents for a median of $1,080/mo. A 2-bedroom rents for a median of $1,300/mo.

At 45% of local median household income ($34,953/yr), ZIP 32254 ranks as moderate compared to the national benchmark of 30%. Rents have increased 6.1% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 32254?

As of July 20, 2026, the median monthly rent in ZIP 32254 (Jacksonville, FL) is $1,318. This is based on aggregated data from public sources and community submissions.

How does ZIP 32254 rent compare to the US average?

ZIP 32254's median rent of $1,318/mo is $647 (33%) below the US national median of $1,965/mo.

How does ZIP 32254 compare to other ZIPs in Florida?

ZIP 32254 is among the more affordable ZIP codes in Florida, ranking #658 out of 662 ZIPs at $1,318/mo.

How much income do you need to rent in ZIP 32254?

To keep rent at or below 30% of gross income, you would need to earn at least $53,000/year (~$25/hour full-time) to afford the median rent of $1,318/mo in ZIP 32254. The local median household income is $34,953/yr, meaning the typical household falls short of that threshold.

Is rent going up or down in ZIP 32254?

Rent in ZIP 32254 has increased 6.1% over the past year as of July 20, 2026, putting upward pressure on renter budgets.

Is ZIP 32254 an affordable place to rent?

ZIP 32254 is considered stretched for renters. At $1,318/mo, rent takes approximately 45% of the local median household income ($34,953/yr). The standard benchmark is 30%. ZIP 32254 significantly exceeds that threshold, making it challenging for many renters.

What percentage of ZIP 32254 residents rent vs. own?

According to Census data, approximately 50.2% of ZIP 32254 households are renters, while 49.8% are owner-occupied. With a majority renter population, ZIP 32254 has a strong rental market.

How does ZIP 32254 compare to the rest of Jacksonville?

ZIP 32254 is more affordable than Jacksonville overall. At $1,318/mo, it's $282 below the Jacksonville citywide median of $1,600/mo.

When was rent data for ZIP 32254 last updated?

Rent data for ZIP 32254 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
45%
STRETCHED

At $1,318/mo, rent takes ~45% of ZIP 32254's median household income ($34,953/yr). The standard benchmark is 30%.

ZIP 32254 45%Benchmark 30%
State income taxNone
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