ZIP Code · OK

ZIP 74701

Part of Durant, OK

Pop. 27,497·Bryan County·18th most expensive ZIP in Oklahoma

Median rent (all units)

$1,536/mo

Year-over-Year

+6.3%

Month-over-Month

+1.3%

vs US Median

-$396

Reported rents

Rising (Monthly)

Be the first to discuss 74701 rents ↓

Most AffordableMost Expensive

ZIP 74701 · $1,536

More affordable than 70% of US ZIP codes · National median $1,932/mo

Rent check

Is your rent fair?

Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$790

1 BR

$790

2 BR

$1,040

3 BR

$1,370

4 BR+

$1,550

Research median

$1,040/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

Loading…

Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Oklahoma

Rent in ZIP 74701 changed +6.3% over the year to September 2026. Across the 87 Oklahoma ZIP codes Zillow tracks, the typical change was +3.6%.

Recent direction

Rent has risen 2 months in a row, and rose in 7 of the last 12 months.

What a typical income covers

30% of the median household income ($58,036) is $1,451 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,370); a 4-bedroom is $1,550.

From Zillow's monthly rent index (ZORI) for ZIP 74701. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$18,432/yr

At $1,536/mo median

Location

CityDurant

StateOK

CountyBryan County

Rent Market Meter

Strong Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are up 6.3% year-over-year. Expect competition, and move quickly to lock in terms.

Based on rent-price momentum (+6.3% YoY, +1.3% MoM), not inventory.

Demographics

Who lives here

ZIP 74701 (Durant, OK) is majority owner-occupied, has a median income below the national average, 30.6% of residents hold a bachelor's degree or higher.

Population

27,497

Median income

$58,036

Median age

34.3

Renters

43.3%

Age distribution

24.7%

26.5%

24.6%

15.1%

Under 1824.7%

18–3426.5%

35–5424.6%

55–649%

65+15.1%

Gender

48.1%

51.9%

Male48.1%

Female51.9%

Race & ethnicity

66.3%

20.5%

White66.3%

Black2.5%

Hispanic9.6%

Asian1.1%

Other20.5%

Education (25+)

30.6%

28.4%

30.6%

No HS diploma10.5%

HS diploma30.6%

Some college28.4%

Bachelor's+30.6%

Housing tenure

56.7%

43.3%

Owner56.7%

Renter43.3%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 74701 in Durant, OK has changed in 5 years

Income

$49,854 → $58,036

up 16.4%

Population

25,934 → 27,497

up 6.0%

Renter share

45.9% → 43.3%

-2.6 pts

Bachelor's+

27.9% → 30.6%

+2.7 pts

Median household income rose from $49,854 to $58,036 between 2021 and 2024, a 16.4% shift. The population has grown by 6.0% since 2021, moving from about 25,934 residents to roughly 27,497. Renters now make up 43.3% of households, compared with 45.9% five years ago. College-educated residents now make up 30.6% of adults here, versus 27.9% in 2021.

Community

Discussions about ZIP 74701

No discussions yet. Start the conversation.

Local insights

Tips for renters in ZIP 74701

About renting in ZIP 74701

Last updated: October 17, 2026

ZIP code 74701 covers Durant, OK. The median rent here is $1,536/mo as of October 2026. A 1-bedroom rents for a median of $790/mo. A 2-bedroom rents for a median of $1,040/mo.

At 32% of local median household income ($58,036/yr), ZIP 74701 ranks as moderate compared to the national benchmark of 30%. Rents have increased 6.3% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 74701?

To keep rent at or below 30% of gross income, you would need to earn at least $61,000/year (about $29/hour full-time) to afford the median rent of $1,536/mo in ZIP 74701. The local median household income is $58,036/yr, so the typical household falls short of that bar.

Is rent going up or down in ZIP 74701?

Rent in ZIP 74701 has risen 6.3% over the past year.

How does ZIP 74701 compare to other ZIPs in Oklahoma?

ZIP 74701 is one of the pricier among Oklahoma ZIP codes for rent, ranking #18 of 99 at $1,536/mo. Over the year to September 2026, rent in ZIP 74701 changed +6.3%, against a typical +3.6% across the 87 Oklahoma ZIP codes Zillow tracks.