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ZIP Code · OK

ZIP 74701

Part of Durant, OK
Pop. 27,497·Bryan County·29th most expensive ZIP in Oklahoma
Median rent (all units)
$1,469/mo
Year-over-Year
-1.8%
Month-over-Month
+2.2%
vs US Median
-$496
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 74701 · $1,469
More affordable than 76% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$790
1 BR
$790
2 BR
$1,040
3 BR
$1,370
4 BR+
$1,550
Research median
$1,040/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$17,628/yr
At $1,469/mo median
Location
CityDurant
StateOK
CountyBryan County
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (1.8% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (-1.8% YoY, +2.2% MoM), not inventory.
Demographics

Who lives here

ZIP 74701 (Durant, OK) is majority owner-occupied, has a median income below the national average, 30.6% of residents hold a bachelor's degree or higher.

Population
27,497
Median income
$58,036
Median age
34.3
Renters
43.3%
Age distribution
24.7%
26.5%
24.6%
15.1%
Under 1824.7%
18–3426.5%
35–5424.6%
55–649%
65+15.1%
Gender
48.1%
51.9%
Male48.1%
Female51.9%
Race & ethnicity
66.3%
20.5%
White66.3%
Black2.5%
Hispanic9.6%
Asian1.1%
Other20.5%
Education (25+)
30.6%
28.4%
30.6%
No HS diploma10.5%
HS diploma30.6%
Some college28.4%
Bachelor's+30.6%
Housing tenure
56.7%
43.3%
Owner56.7%
Renter43.3%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 74701 in Durant, OK has changed in 5 years

Income
$49,854 → $58,036
up 16.4%
Population
25,934 → 27,497
up 6.0%
Renter share
45.9% → 43.3%
-2.6 pts
Bachelor's+
27.9% → 30.6%
+2.7 pts

Median household income rose from $49,854 to $58,036 between 2021 and 2024, a 16.4% shift. The population has grown by 6.0% since 2021, moving from about 25,934 residents to roughly 27,497. Renters now make up 43.3% of households, compared with 45.9% five years ago. College-educated residents now make up 30.6% of adults here, versus 27.9% in 2021.

Community

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Local insights

Tips for renters in ZIP 74701

About renting in ZIP 74701

Last updated: July 20, 2026

ZIP code 74701 covers Durant, OK. The median rent here is $1,469/mo as of July 2026. A 1-bedroom rents for a median of $790/mo. A 2-bedroom rents for a median of $1,040/mo.

At 30% of local median household income ($58,036/yr), ZIP 74701 ranks as moderate compared to the national benchmark of 30%. Rents have decreased 1.8% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 74701?

As of July 20, 2026, the median monthly rent in ZIP 74701 (Durant, OK) is $1,469. This is based on aggregated data from public sources and community submissions.

How does ZIP 74701 rent compare to the US average?

ZIP 74701's median rent of $1,469/mo is $496 (25%) below the US national median of $1,965/mo.

How does ZIP 74701 compare to other ZIPs in Oklahoma?

ZIP 74701 is one of the pricier ZIP codes in Oklahoma, ranking #29 out of 100 ZIPs tracked at $1,469/mo.

How much income do you need to rent in ZIP 74701?

To keep rent at or below 30% of gross income, you would need to earn at least $59,000/year (~$28/hour full-time) to afford the median rent of $1,469/mo in ZIP 74701. The local median household income is $58,036/yr, meaning the typical household falls short of that threshold.

Is rent going up or down in ZIP 74701?

Rent in ZIP 74701 has decreased 1.8% over the past year as of July 20, 2026, offering some relief compared to 12 months ago.

Is ZIP 74701 an affordable place to rent?

ZIP 74701 is considered moderate for renters. At $1,469/mo, rent takes approximately 30% of the local median household income ($58,036/yr). The standard benchmark is 30%. ZIP 74701 slightly exceeds that threshold, so budgeting carefully matters here.

What percentage of ZIP 74701 residents rent vs. own?

According to Census data, approximately 43.3% of ZIP 74701 households are renters, while 56.7% are owner-occupied. ZIP 74701 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 74701 compare to the rest of Durant?

ZIP 74701 is more affordable than Durant overall. At $1,469/mo, it's $9 below the Durant citywide median of $1,478/mo.

When was rent data for ZIP 74701 last updated?

Rent data for ZIP 74701 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
30%
MODERATE

At $1,469/mo, rent takes ~30% of ZIP 74701's median household income ($58,036/yr). The standard benchmark is 30%.

ZIP 74701 30%Benchmark 30%
State income tax0.25–4.75%
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Schools nearby

Public schools near ZIP 74701 (Durant, OK)

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