ZIP 92104
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12-month history
Last updated: October 17, 2026
What the numbers show
January. Asking rents in ZIP 92104 usually run 0.7% below trend in January and 0.7% above it in August, about $35 a month apart at today's median. Based on 11 years of data.
Rent in ZIP 92104 is at its highest level since Zillow's records here began in January 2015.
Rent in ZIP 92104 changed +1.0% over the year to September 2026. Across the 819 California ZIP codes Zillow tracks, the typical change was +3.2%.
From 2019 to 2024, rent in ZIP 92104 rose 38% while median household income rose 38.9% ($67,668 to $94,014). Income kept ahead of rent.
Rent in ZIP 92104 is 37.3% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.
Rent has risen 3 months in a row, and rose in 7 of the last 12 months.
30% of the median household income ($94,014) is $2,350 a month. That is less than HUD's Fair Market Rent for a studio ($2,360).
6th cheapest of 33 ZIP codes in San Diego.
ZIP 92105, 2 miles away, rents for 10% less ($2,248/mo), about $3,100 a year in savings.
From Zillow's monthly rent index (ZORI) for ZIP 92104. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.
Who lives here
ZIP 92104 (San Diego, CA) is majority renter-occupied, skews toward younger working-age adults, has a median income above the national average, 54.8% of residents hold a bachelor's degree or higher.
Source: U.S. Census Bureau · ACS 2024 5-Year Estimates
How ZIP 92104 in San Diego, CA has changed in 5 years
Five years ago, renters in ZIP 92104 in San Diego, CA paid around $1,910 a month. That figure now sits near $2,505, up 31.2% from the 2021 baseline. Median household income climbed from $79,929 to $94,014 between 2021 and 2024, a 17.6% shift. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show ZIP 92104 in San Diego, CA adding about 1,637 residents over the five-year window, up 3.6% on net. Bachelor's-degree-or-higher attainment moved from 52.4% to 54.8% across the same window. Taken together, the five-year picture in ZIP 92104 in San Diego, CA reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.
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Tips for renters in ZIP 92104
Last updated: October 17, 2026
ZIP code 92104 covers San Diego, CA. The median rent here is $2,505/mo as of October 2026. A 1-bedroom rents for a median of $2,530/mo. A 2-bedroom rents for a median of $3,090/mo.
At 32% of local median household income ($94,014/yr), ZIP 92104 ranks as moderate compared to the national benchmark of 30%. Rents have increased 1.0% over the past year.
Frequently asked questions
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How does ZIP 92104 compare to the rest of San Diego?
At $2,505/mo, rent takes ~32% of ZIP 92104's median household income ($94,014/yr). The standard benchmark is 30%.
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