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ZIP Code · CA

ZIP 95404

Pop. 37,011·Sonoma County·645th most expensive ZIP in California
Median rent (all units)
$2,462/mo
Year-over-Year
-1.2%
Month-over-Month
-1.0%
vs US Median
+$497
Falling (Monthly)
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Most AffordableMost Expensive
ZIP 95404 · $2,462
More expensive than 78% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$1,880
1 BR
$2,080
2 BR
$2,730
3 BR
$3,750
4 BR+
$4,000
Research median
$2,730/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$29,544/yr
At $2,462/mo median
Location
StateCA
CountySonoma County
Rent Market Meter
Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are softening (down 1.2% YoY), so renters have negotiating leverage.
Based on rent-price momentum (-1.2% YoY, -1.0% MoM), not inventory.
Demographics

Who lives here

ZIP 95404 (Santa Rosa, CA) is majority owner-occupied, has a large retiree population, has a median income above the national average, 45.3% of residents hold a bachelor's degree or higher.

Population
37,011
Median income
$105,437
Median age
43.4
Renters
39.1%
Age distribution
18.6%
20.5%
27.4%
12.1%
21.3%
Under 1818.6%
18–3420.5%
35–5427.4%
55–6412.1%
65+21.3%
Gender
49.4%
50.6%
Male49.4%
Female50.6%
Race & ethnicity
60.8%
27.4%
White60.8%
Black1.5%
Hispanic27.4%
Asian7.1%
Other3.2%
Education (25+)
16.1%
28%
45.3%
No HS diploma10.6%
HS diploma16.1%
Some college28%
Bachelor's+45.3%
Housing tenure
60.9%
39.1%
Owner60.9%
Renter39.1%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 95404 in Santa Rosa, CA has changed in 5 years

Rent
$2,104 → $2,462
up 17.0%
Income
$88,574 → $105,437
up 19.0%
Population
38,028 → 37,011
down 2.7%
Renter share
42.4% → 39.1%
-3.3 pts
Bachelor's+
45.5% → 45.3%
-0.2 pts
Median age
41.8 → 43.4
+1.6 yrs

Compared with 2021, rent in ZIP 95404 in Santa Rosa, CA has increased by $358 per month, settling near $2,462 after starting the period at $2,104. Household income in the area moved from $88,574 to $105,437 across the same window, up 19.0% versus 2021. Headcount in the area went from 38,028 to 37,011 between 2021 and 2024, a 2.7% change. About 39.1% of households rent today, against 42.4% in 2021. Reading these numbers side by side helps frame whether current listings in ZIP 95404 in Santa Rosa, CA look reasonable against where the market sat half a decade ago.

Community

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Local insights

Tips for renters in ZIP 95404

About renting in ZIP 95404

Last updated: July 20, 2026

ZIP code 95404 covers Santa Rosa, CA. The median rent here is $2,462/mo as of July 2026. A 1-bedroom rents for a median of $2,080/mo. A 2-bedroom rents for a median of $2,730/mo.

At 28% of local median household income ($105,437/yr), ZIP 95404 ranks as affordable compared to the national benchmark of 30%. Rents have decreased 1.2% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 95404?

As of July 20, 2026, the median monthly rent in ZIP 95404 (Santa Rosa, CA) is $2,462. This is based on aggregated data from public sources and community submissions.

How does ZIP 95404 rent compare to the US average?

ZIP 95404's median rent of $2,462/mo is $497 (25%) above the US national median of $1,965/mo.

How does ZIP 95404 compare to other ZIPs in California?

ZIP 95404 is among the more affordable ZIP codes in California, ranking #645 out of 907 ZIPs at $2,462/mo.

How much income do you need to rent in ZIP 95404?

To keep rent at or below 30% of gross income, you would need to earn at least $98,000/year (~$47/hour full-time) to afford the median rent of $2,462/mo in ZIP 95404. The local median household income is $105,437/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 95404?

Rent in ZIP 95404 has decreased 1.2% over the past year as of July 20, 2026, offering some relief compared to 12 months ago.

Is ZIP 95404 an affordable place to rent?

ZIP 95404 is considered affordable for renters. At $2,462/mo, rent takes approximately 28% of the local median household income ($105,437/yr). The standard benchmark is 30%. ZIP 95404 falls comfortably within that range.

What percentage of ZIP 95404 residents rent vs. own?

According to Census data, approximately 39.1% of ZIP 95404 households are renters, while 60.9% are owner-occupied. ZIP 95404 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 95404 compare to the rest of Santa Rosa?

ZIP 95404 is more affordable than Santa Rosa overall. At $2,462/mo, it's $72 below the Santa Rosa citywide median of $2,534/mo.

When was rent data for ZIP 95404 last updated?

Rent data for ZIP 95404 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
28%
AFFORDABLE

At $2,462/mo, rent takes ~28% of ZIP 95404's median household income ($105,437/yr). The standard benchmark is 30%.

ZIP 95404 28%Benchmark 30%
State income tax1–13.3%
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Schools nearby

Public schools near ZIP 95404 (Santa Rosa, CA)

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