ZIP Code · CA

ZIP 95404

Part of Santa Rosa, CA

Pop. 37,011·Sonoma County·650th most expensive ZIP in California

Median rent (all units)

$2,412/mo

Year-over-Year

+3.6%

Month-over-Month

Stable

vs US Median

+$480

Reported rents

Stable (Monthly)

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Most AffordableMost Expensive

ZIP 95404 · $2,412

More expensive than 77% of US ZIP codes · National median $1,932/mo

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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$1,880

1 BR

$2,080

2 BR

$2,730

3 BR

$3,750

4 BR+

$4,000

Research median

$2,730/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

December. Asking rents in ZIP 95404 usually run 1.1% below trend in December and 1.3% above it in July, about $58 a month apart at today's median. Based on 7 years of data.

Compared with the peak

Rent in ZIP 95404 is at its highest level since Zillow's records here began in March 2019.

Past year vs. the rest of California

Rent in ZIP 95404 changed +3.6% over the year to September 2026. Across the 819 California ZIP codes Zillow tracks, the typical change was +3.2%.

Since before the pandemic

Rent in ZIP 95404 is 25.9% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent has risen 5 months in a row, and rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($105,437) is $2,636 a month. That covers HUD's Fair Market Rent for up to a 1-bedroom ($2,080); a 2-bedroom is $2,730.

Rank in Santa Rosa

1st cheapest of 6 ZIP codes in Santa Rosa.

From Zillow's monthly rent index (ZORI) for ZIP 95404. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$28,944/yr

At $2,412/mo median

Location

CitySanta Rosa

StateCA

CountySonoma County

Rent Market Meter

Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are climbing (3.6% YoY), so leverage tilts toward landlords. Act sooner rather than later.

Based on rent-price momentum (+3.6% YoY, +0.0% MoM), not inventory.

Demographics

Who lives here

ZIP 95404 (Santa Rosa, CA) is majority owner-occupied, has a large retiree population, has a median income above the national average, 45.3% of residents hold a bachelor's degree or higher.

Population

37,011

Median income

$105,437

Median age

43.4

Renters

39.1%

Age distribution

18.6%

20.5%

27.4%

12.1%

21.3%

Under 1818.6%

18–3420.5%

35–5427.4%

55–6412.1%

65+21.3%

Gender

49.4%

50.6%

Male49.4%

Female50.6%

Race & ethnicity

60.8%

27.4%

White60.8%

Black1.5%

Hispanic27.4%

Asian7.1%

Other3.2%

Education (25+)

16.1%

28%

45.3%

No HS diploma10.6%

HS diploma16.1%

Some college28%

Bachelor's+45.3%

Housing tenure

60.9%

39.1%

Owner60.9%

Renter39.1%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 95404 in Santa Rosa, CA has changed in 5 years

Rent

$1,991 → $2,412

up 21.1%

Income

$88,574 → $105,437

up 19.0%

Population

38,028 → 37,011

down 2.7%

Renter share

42.4% → 39.1%

-3.3 pts

Bachelor's+

45.5% → 45.3%

-0.2 pts

Median age

41.8 → 43.4

+1.6 yrs

Compared with 2021, rent in ZIP 95404 in Santa Rosa, CA has increased by $421 per month, settling near $2,412 after starting the period at $1,991. Household income in the area moved from $88,574 to $105,437 across the same window, up 19.0% versus 2021. Headcount in the area went from 38,028 to 37,011 between 2021 and 2024, a 2.7% change. About 39.1% of households rent today, against 42.4% in 2021. Reading these numbers side by side helps frame whether current listings in ZIP 95404 in Santa Rosa, CA look reasonable against where the market sat half a decade ago.

Community

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About renting in ZIP 95404

Last updated: October 17, 2026

ZIP code 95404 covers Santa Rosa, CA. The median rent here is $2,412/mo as of October 2026. A 1-bedroom rents for a median of $2,080/mo. A 2-bedroom rents for a median of $2,730/mo.

At 27% of local median household income ($105,437/yr), ZIP 95404 ranks as affordable compared to the national benchmark of 30%. Rents have increased 3.6% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 95404?

To keep rent at or below 30% of gross income, you would need to earn at least $96,000/year (about $46/hour full-time) to afford the median rent of $2,412/mo in ZIP 95404. The local median household income is $105,437/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 95404?

Rent in ZIP 95404 has risen 3.6% over the past year as of September 2026. That is the highest level since Zillow's records here began in March 2019.

When is the cheapest time to rent in ZIP 95404?

Asking rents in ZIP 95404 are usually lowest in December, about 1.1% below their yearly trend, and highest in July, about 1.3% above it. At today's median that is a gap of roughly $58 a month. This pattern comes from 7 years of Zillow rent data.

How does ZIP 95404 compare to other ZIPs in California?

ZIP 95404 is one of the more affordable among California ZIP codes for rent, ranking #650 of 898 at $2,412/mo. Over the year to September 2026, rent in ZIP 95404 changed +3.6%, against a typical +3.2% across the 819 California ZIP codes Zillow tracks.