ZIP Code · FL

ZIP 34690

Part of Holiday, FL

Pop. 12,498·Pasco County·513th most expensive ZIP in Florida

Median rent (all units)

$1,746/mo

Year-over-Year

+0.2%

Month-over-Month

+0.5%

vs US Median

-$186

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 34690 · $1,746

More affordable than 55% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$1,350

1 BR

$1,440

2 BR

$1,680

3 BR

$2,150

4 BR+

$2,610

Research median

$1,680/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 34690 is 1% below its high of $1,763 in May 2026, at $1,746 as of September 2026.

Past year vs. the rest of Florida

Rent in ZIP 34690 changed +0.2% over the year to September 2026. Across the 623 Florida ZIP codes Zillow tracks, the typical change was +1.8%.

Recent direction

Rent rose in 6 of the last 12 months.

What a typical income covers

30% of the median household income ($49,401) is $1,235 a month. That is less than HUD's Fair Market Rent for a studio ($1,350).

From Zillow's monthly rent index (ZORI) for ZIP 34690. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$20,952/yr

At $1,746/mo median

Location

CityHoliday

StateFL

CountyPasco County

Rent Market Meter

Balanced Market

Renter's MarketBalancedLandlord's Market

Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.

Based on rent-price momentum (+0.2% YoY, +0.5% MoM), not inventory.

Demographics

Who lives here

ZIP 34690 (Holiday, FL) is majority owner-occupied, has a large retiree population, has a median income below the national average, 12.5% of residents hold a bachelor's degree or higher.

Population

12,498

Median income

$49,401

Median age

45.5

Renters

33.9%

Age distribution

15%

19.1%

31.1%

13.7%

21%

Under 1815%

18–3419.1%

35–5431.1%

55–6413.7%

65+21%

Gender

49%

51%

Male49%

Female51%

Race & ethnicity

72.2%

22.5%

White72.2%

Black5.3%

Hispanic22.5%

Asian0.9%

Education (25+)

49.6%

26.6%

12.5%

No HS diploma11.3%

HS diploma49.6%

Some college26.6%

Bachelor's+12.5%

Housing tenure

66.1%

33.9%

Owner66.1%

Renter33.9%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How ZIP 34690 in Holiday, FL has changed in 5 years

Rent

$1,613 → $1,746

up 8.2%

Income

$39,235 → $49,401

up 25.9%

Population

11,285 → 12,498

up 10.7%

Renter share

38.9% → 33.9%

-5.0 pts

Bachelor's+

12.3% → 12.5%

+0.2 pts

Five years ago, renters in ZIP 34690 in Holiday, FL paid around $1,613 a month. That figure now sits near $1,746, up 8.2% from the 2023 baseline. Local incomes tracked alongside that move, going from a median of $39,235 in 2021 to $49,401 more recently. With wages climbing faster than rent over the same window, renters here have a bit more breathing room than they did five years back. Census counts show ZIP 34690 in Holiday, FL adding about 1,213 residents over the five-year window, up 10.7% on net. The renter share has eased from 38.9% to 33.9%, with owner-occupied housing accounting for the remainder. These shifts give renters and would-be renters a longer baseline for sizing up today's listings against the ZIP 34690 in Holiday, FL market of 2023.

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About renting in ZIP 34690

Last updated: October 17, 2026

ZIP code 34690 covers Holiday, FL. The median rent here is $1,746/mo as of October 2026. A 1-bedroom rents for a median of $1,440/mo. A 2-bedroom rents for a median of $1,680/mo.

At 42% of local median household income ($49,401/yr), ZIP 34690 ranks as moderate compared to the national benchmark of 30%. Rents have increased 0.2% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 34690?

To keep rent at or below 30% of gross income, you would need to earn at least $70,000/year (about $34/hour full-time) to afford the median rent of $1,746/mo in ZIP 34690. The local median household income is $49,401/yr, so the typical household falls short of that bar.

Is rent going up or down in ZIP 34690?

Rent in ZIP 34690 has been roughly flat over the past year as of September 2026, a +0.2% change. It sits 1% below its high of $1,763 in May 2026.

How does ZIP 34690 compare to other ZIPs in Florida?

ZIP 34690 is one of the more affordable among Florida ZIP codes for rent, ranking #513 of 656 at $1,746/mo. Over the year to September 2026, rent in ZIP 34690 changed +0.2%, against a typical +1.8% across the 623 Florida ZIP codes Zillow tracks.