ZIP Code · FL

ZIP 34691

Part of Holiday, FL

Pop. 21,232·Pasco County·532nd most expensive ZIP in Florida

Median rent (all units)

$1,707/mo

Year-over-Year

-1.8%

Month-over-Month

+0.2%

vs US Median

-$225

Reported rents

Stable (Monthly)

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Most AffordableMost Expensive

ZIP 34691 · $1,707

More affordable than 57% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$1,470

1 BR

$1,560

2 BR

$1,820

3 BR

$2,330

4 BR+

$2,830

Research median

$1,820/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 34691 is 2.2% below its high of $1,745 in February 2026, at $1,707 as of September 2026.

Past year vs. the rest of Florida

Rent in ZIP 34691 changed -1.8% over the year to September 2026. Across the 623 Florida ZIP codes Zillow tracks, the typical change was +1.8%.

Rent vs. income since 2019

From 2019 to 2024, rent in ZIP 34691 rose 59.2% while median household income rose 26.9% ($39,619 to $50,288). Rent outpaced income.

Since before the pandemic

Rent in ZIP 34691 is 53.2% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent rose in 4 of the last 12 months.

What a typical income covers

30% of the median household income ($50,288) is $1,257 a month. That is less than HUD's Fair Market Rent for a studio ($1,470).

From Zillow's monthly rent index (ZORI) for ZIP 34691. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$20,484/yr

At $1,707/mo median

Location

CityHoliday

StateFL

CountyPasco County

Rent Market Meter

Balanced Market

Renter's MarketBalancedLandlord's Market

Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.

Based on rent-price momentum (-1.8% YoY, +0.2% MoM), not inventory.

Demographics

Who lives here

ZIP 34691 (Holiday, FL) is majority owner-occupied, has a large retiree population, has a median income below the national average, 17.4% of residents hold a bachelor's degree or higher.

Population

21,232

Median income

$50,288

Median age

Renters

32.2%

Age distribution

17.3%

16.9%

30%

14.3%

21.5%

Under 1817.3%

18–3416.9%

35–5430%

55–6414.3%

65+21.5%

Gender

50.6%

49.4%

Male50.6%

Female49.4%

Race & ethnicity

72.5%

16.6%

White72.5%

Black6.4%

Hispanic16.6%

Asian4.6%

Education (25+)

42.9%

28.9%

17.4%

No HS diploma10.8%

HS diploma42.9%

Some college28.9%

Bachelor's+17.4%

Housing tenure

67.8%

32.2%

Owner67.8%

Renter32.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 34691 in Holiday, FL has changed in 5 years

Rent

$1,256 → $1,707

up 35.9%

Income

$39,891 → $50,288

up 26.1%

Population

20,625 → 21,232

up 2.9%

Renter share

38.8% → 32.2%

-6.6 pts

Bachelor's+

13.3% → 17.4%

+4.1 pts

Median age

43.9 → 46

+2.1 yrs

Across the past five years, the going rent in ZIP 34691 in Holiday, FL has shifted from $1,256 to $1,707, up 35.9% since 2021. Local incomes tracked alongside that move, going from a median of $39,891 in 2021 to $50,288 more recently. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show ZIP 34691 in Holiday, FL adding about 607 residents over the five-year window, up 2.9% on net. The renter share has eased from 38.8% to 32.2%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 13.3% to 17.4% across the same window. These shifts give renters and would-be renters a longer baseline for sizing up today's listings against the ZIP 34691 in Holiday, FL market of 2021.

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About renting in ZIP 34691

Last updated: October 17, 2026

ZIP code 34691 covers Holiday, FL. The median rent here is $1,707/mo as of October 2026. A 1-bedroom rents for a median of $1,560/mo. A 2-bedroom rents for a median of $1,820/mo.

At 41% of local median household income ($50,288/yr), ZIP 34691 ranks as moderate compared to the national benchmark of 30%. Rents have decreased 1.8% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 34691?

To keep rent at or below 30% of gross income, you would need to earn at least $68,000/year (about $33/hour full-time) to afford the median rent of $1,707/mo in ZIP 34691. The local median household income is $50,288/yr, so the typical household falls short of that bar.

Is rent going up or down in ZIP 34691?

Rent in ZIP 34691 has fallen 1.8% over the past year as of September 2026. It sits 2.2% below its high of $1,745 in February 2026.

Has rent outpaced income in ZIP 34691?

Yes. From 2019 to 2024, rent in ZIP 34691 rose 59.2% while median household income rose 26.9%, from $39,619 to $50,288. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

How does ZIP 34691 compare to other ZIPs in Florida?

ZIP 34691 is one of the more affordable among Florida ZIP codes for rent, ranking #532 of 656 at $1,707/mo. Over the year to September 2026, rent in ZIP 34691 changed -1.8%, against a typical +1.8% across the 623 Florida ZIP codes Zillow tracks.