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ZIP Code · FL

ZIP 34691

Part of Holiday, FL
Pop. 21,232·Pasco County·536th most expensive ZIP in Florida
Median rent (all units)
$1,720/mo
Year-over-Year
-2.5%
Month-over-Month
-1.7%
vs US Median
-$245
Falling (Monthly)
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Most AffordableMost Expensive
ZIP 34691 · $1,720
More affordable than 57% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$1,470
1 BR
$1,560
2 BR
$1,820
3 BR
$2,330
4 BR+
$2,830
Research median
$1,820/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$20,640/yr
At $1,720/mo median
Location
StateFL
CountyPasco County
Rent Market Meter
Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are softening (down 2.5% YoY), so renters have negotiating leverage.
Based on rent-price momentum (-2.5% YoY, -1.7% MoM), not inventory.
Demographics

Who lives here

ZIP 34691 (Holiday, FL) is majority owner-occupied, has a large retiree population, has a median income below the national average, 17.4% of residents hold a bachelor's degree or higher.

Population
21,232
Median income
$50,288
Median age
46
Renters
32.2%
Age distribution
17.3%
16.9%
30%
14.3%
21.5%
Under 1817.3%
18–3416.9%
35–5430%
55–6414.3%
65+21.5%
Gender
50.6%
49.4%
Male50.6%
Female49.4%
Race & ethnicity
72.5%
16.6%
White72.5%
Black6.4%
Hispanic16.6%
Asian4.6%
Education (25+)
42.9%
28.9%
17.4%
No HS diploma10.8%
HS diploma42.9%
Some college28.9%
Bachelor's+17.4%
Housing tenure
67.8%
32.2%
Owner67.8%
Renter32.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 34691 in Holiday, FL has changed in 5 years

Rent
$1,258 → $1,720
up 36.7%
Income
$39,891 → $50,288
up 26.1%
Population
20,625 → 21,232
up 2.9%
Renter share
38.8% → 32.2%
-6.6 pts
Bachelor's+
13.3% → 17.4%
+4.1 pts
Median age
43.9 → 46
+2.1 yrs

Across the past five years, the going rent in ZIP 34691 in Holiday, FL has shifted from $1,258 to $1,720, up 36.7% since 2021. Local incomes tracked alongside that move, going from a median of $39,891 in 2021 to $50,288 more recently. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show ZIP 34691 in Holiday, FL adding about 607 residents over the five-year window, up 2.9% on net. The renter share has eased from 38.8% to 32.2%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 13.3% to 17.4% across the same window. These shifts give renters and would-be renters a longer baseline for sizing up today's listings against the ZIP 34691 in Holiday, FL market of 2021.

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Local insights

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About renting in ZIP 34691

Last updated: July 20, 2026

ZIP code 34691 covers Holiday, FL. The median rent here is $1,720/mo as of July 2026. A 1-bedroom rents for a median of $1,560/mo. A 2-bedroom rents for a median of $1,820/mo.

At 41% of local median household income ($50,288/yr), ZIP 34691 ranks as moderate compared to the national benchmark of 30%. Rents have decreased 2.5% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 34691?

As of July 20, 2026, the median monthly rent in ZIP 34691 (Holiday, FL) is $1,720. This is based on aggregated data from public sources and community submissions.

How does ZIP 34691 rent compare to the US average?

ZIP 34691's median rent of $1,720/mo is $245 (12%) below the US national median of $1,965/mo.

How does ZIP 34691 compare to other ZIPs in Florida?

ZIP 34691 is among the more affordable ZIP codes in Florida, ranking #536 out of 662 ZIPs at $1,720/mo.

How much income do you need to rent in ZIP 34691?

To keep rent at or below 30% of gross income, you would need to earn at least $69,000/year (~$33/hour full-time) to afford the median rent of $1,720/mo in ZIP 34691. The local median household income is $50,288/yr, meaning the typical household falls short of that threshold.

Is rent going up or down in ZIP 34691?

Rent in ZIP 34691 has decreased 2.5% over the past year as of July 20, 2026, offering some relief compared to 12 months ago.

Is ZIP 34691 an affordable place to rent?

ZIP 34691 is considered stretched for renters. At $1,720/mo, rent takes approximately 41% of the local median household income ($50,288/yr). The standard benchmark is 30%. ZIP 34691 significantly exceeds that threshold, making it challenging for many renters.

What percentage of ZIP 34691 residents rent vs. own?

According to Census data, approximately 32.2% of ZIP 34691 households are renters, while 67.8% are owner-occupied. ZIP 34691 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 34691 compare to the rest of Holiday?

ZIP 34691 is pricier than Holiday as a whole. At $1,720/mo, it's $48 above the Holiday citywide median of $1,672/mo.

When was rent data for ZIP 34691 last updated?

Rent data for ZIP 34691 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
41%
STRETCHED

At $1,720/mo, rent takes ~41% of ZIP 34691's median household income ($50,288/yr). The standard benchmark is 30%.

ZIP 34691 41%Benchmark 30%
State income taxNone
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