ZIP Code · OK

ZIP 73401

Part of Ardmore, OK

Pop. 36,833·Carter County·82nd most expensive ZIP in Oklahoma

Median rent (all units)

$1,102/mo

Year-over-Year

-3.5%

Month-over-Month

-2.6%

vs US Median

-$830

Reported rents

Falling (Monthly)

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Most AffordableMost Expensive

ZIP 73401 · $1,102

More affordable than 95% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$810

1 BR

$840

2 BR

$1,100

3 BR

$1,380

4 BR+

$1,620

Research median

$1,100/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Oklahoma

Rent in ZIP 73401 changed -3.5% over the year to September 2026. Across the 87 Oklahoma ZIP codes Zillow tracks, the typical change was +3.6%.

Recent direction

Rent has fallen 3 months in a row, and rose in 3 of the last 12 months.

What a typical income covers

30% of the median household income ($61,989) is $1,550 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,380); a 4-bedroom is $1,620.

From Zillow's monthly rent index (ZORI) for ZIP 73401. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$13,224/yr

At $1,102/mo median

Location

CityArdmore

StateOK

CountyCarter County

Rent Market Meter

Strong Renter's Market

Renter's MarketBalancedLandlord's Market

Rents are down 3.5% year-over-year. Push hard on price, concessions, and lease terms.

Based on rent-price momentum (-3.5% YoY, -2.6% MoM), not inventory.

Demographics

Who lives here

ZIP 73401 (Ardmore, OK) is majority owner-occupied, has a median income below the national average, 22.4% of residents hold a bachelor's degree or higher.

Population

36,833

Median income

$61,989

Median age

38.1

Renters

36.8%

Age distribution

24.8%

21.5%

25.3%

12.3%

16.2%

Under 1824.8%

18–3421.5%

35–5425.3%

55–6412.3%

65+16.2%

Gender

49.2%

50.8%

Male49.2%

Female50.8%

Race & ethnicity

65.8%

16%

White65.8%

Black7.2%

Hispanic9.5%

Asian1.5%

Other16%

Education (25+)

35%

30.8%

22.4%

No HS diploma11.8%

HS diploma35%

Some college30.8%

Bachelor's+22.4%

Housing tenure

63.2%

36.8%

Owner63.2%

Renter36.8%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 73401 in Ardmore, OK has changed in 5 years

Income

$53,608 → $61,989

up 15.6%

Population

36,162 → 36,833

up 1.9%

Renter share

36.9% → 36.8%

-0.1 pts

Bachelor's+

22.3% → 22.4%

+0.1 pts

Median household income rose from $53,608 to $61,989 between 2021 and 2024, a 15.6% shift. The population has grown by 1.9% since 2021, moving from about 36,162 residents to roughly 36,833.

Community

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Local insights

Tips for renters in ZIP 73401

About renting in ZIP 73401

Last updated: October 17, 2026

ZIP code 73401 covers Ardmore, OK. The median rent here is $1,102/mo as of October 2026. A 1-bedroom rents for a median of $840/mo. A 2-bedroom rents for a median of $1,100/mo.

At 21% of local median household income ($61,989/yr), ZIP 73401 ranks as affordable compared to the national benchmark of 30%. Rents have decreased 3.5% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 73401?

To keep rent at or below 30% of gross income, you would need to earn at least $44,000/year (about $21/hour full-time) to afford the median rent of $1,102/mo in ZIP 73401. The local median household income is $61,989/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 73401?

Rent in ZIP 73401 has fallen 3.5% over the past year.

How does ZIP 73401 compare to other ZIPs in Oklahoma?

ZIP 73401 is one of the more affordable among Oklahoma ZIP codes for rent, ranking #82 of 99 at $1,102/mo. Over the year to September 2026, rent in ZIP 73401 changed -3.5%, against a typical +3.6% across the 87 Oklahoma ZIP codes Zillow tracks.