ZIP Code · FL

ZIP 34102

Part of Naples, FL

Pop. 11,179·Collier County·6th most expensive ZIP in Florida

Median rent (all units)

$6,716/mo

Year-over-Year

+5.2%

Month-over-Month

-0.9%

vs US Median

+$4,784

Reported rents

Falling (Monthly)

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Most AffordableMost Expensive

ZIP 34102 · $6,716

More expensive than 100% of US ZIP codes · National median $1,932/mo

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Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 34102 is 0.9% below its high of $6,779 in August 2026, at $6,716 as of September 2026.

Past year vs. the rest of Florida

Rent in ZIP 34102 changed +5.2% over the year to September 2026. Across the 623 Florida ZIP codes Zillow tracks, the typical change was +1.8%.

Recent direction

Rent rose in 6 of the last 12 months.

What a typical income covers

30% of the median household income ($130,929) is $3,273 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($2,560).

Rank in Naples

12th cheapest of 14 ZIP codes in Naples.

Cheaper nearby

ZIP 34104, 4 miles away, rents for 66% less ($2,298/mo), about $53,000 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 34102. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$80,592/yr

At $6,716/mo median

Location

CityNaples

StateFL

CountyCollier County

Rent Market Meter

Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are climbing (5.2% YoY), so leverage tilts toward landlords. Act sooner rather than later.

Based on rent-price momentum (+5.2% YoY, -0.9% MoM), not inventory.

Demographics

Who lives here

ZIP 34102 (Naples, FL) is majority owner-occupied, has a large retiree population, has a median income above the national average, 58.9% of residents hold a bachelor's degree or higher.

Population

11,179

Median income

$130,929

Median age

65.7

Renters

24.1%

Age distribution

12.8%

17.2%

51.4%

Under 1810.8%

18–347.7%

35–5412.8%

55–6417.2%

65+51.4%

Gender

48.5%

51.5%

Male48.5%

Female51.5%

Race & ethnicity

83.3%

White83.3%

Black5.6%

Hispanic8%

Asian1%

Other2.1%

Education (25+)

15.4%

21%

58.9%

No HS diploma4.7%

HS diploma15.4%

Some college21%

Bachelor's+58.9%

Housing tenure

75.9%

24.1%

Owner75.9%

Renter24.1%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How ZIP 34102 in Naples, FL has changed in 5 years

Rent

$6,201 → $6,716

up 8.3%

Income

$101,944 → $130,929

up 28.4%

Population

10,723 → 11,179

up 4.3%

Renter share

27.6% → 24.1%

-3.5 pts

Bachelor's+

57% → 58.9%

+1.9 pts

Median age

62.9 → 65.7

+2.8 yrs

Rent in ZIP 34102 in Naples, FL has climbed 8.3% since 2023, going from about $6,201 per month to roughly $6,716 today. Median household income grew from $101,944 to $130,929 between 2021 and 2024, a 28.4% shift. Income growth outran rent by about 20.1 percentage points, easing the affordability math somewhat compared with 2021. Headcount in the area went from 10,723 to 11,179 between 2021 and 2024, a 4.3% change. About 24.1% of households rent today, against 27.6% in 2021. Taken together, the five-year picture in ZIP 34102 in Naples, FL reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.

Community

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About renting in ZIP 34102

Last updated: October 17, 2026

ZIP code 34102 covers Naples, FL. The median rent here is $6,716/mo as of October 2026.

At 62% of local median household income ($130,929/yr), ZIP 34102 ranks as expensive compared to the national benchmark of 30%. Rents have increased 5.2% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 34102?

To keep rent at or below 30% of gross income, you would need to earn at least $269,000/year (about $129/hour full-time) to afford the median rent of $6,716/mo in ZIP 34102. The local median household income is $130,929/yr, so the typical household falls short of that bar.

Is rent going up or down in ZIP 34102?

Rent in ZIP 34102 has risen 5.2% over the past year as of September 2026. It sits 0.9% below its high of $6,779 in August 2026.

How does ZIP 34102 compare to other ZIPs in Florida?

ZIP 34102 is one of the pricier among Florida ZIP codes for rent, ranking #6 of 656 at $6,716/mo. Over the year to September 2026, rent in ZIP 34102 changed +5.2%, against a typical +1.8% across the 623 Florida ZIP codes Zillow tracks.