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ZIP Code · FL

ZIP 34104

Part of Naples, FL
Pop. 26,408·Collier County·251st most expensive ZIP in Florida
Median rent (all units)
$2,268/mo
Year-over-Year
+2.0%
Month-over-Month
+0.1%
vs US Median
+$303
Stable (Monthly)
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Most AffordableMost Expensive
ZIP 34104 · $2,268
More expensive than 72% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$1,390
1 BR
$1,790
2 BR
$1,980
3 BR
$2,570
4 BR+
$2,800
Research median
$1,980/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$27,216/yr
At $2,268/mo median
Location
CityNaples
StateFL
CountyCollier County
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (2.0% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+2.0% YoY, +0.1% MoM), not inventory.
Demographics

Who lives here

ZIP 34104 (Naples, FL) is majority owner-occupied, has a large retiree population, 34.6% of residents hold a bachelor's degree or higher.

Population
26,408
Median income
$71,686
Median age
50.5
Renters
31.7%
Age distribution
18.8%
13.3%
22.6%
35.1%
Under 1818.8%
18–3413.3%
35–5422.6%
55–6410.3%
65+35.1%
Gender
50%
50%
Male50%
Female50%
Race & ethnicity
63.5%
29.6%
White63.5%
Black5.1%
Hispanic29.6%
Asian2.3%
Education (25+)
29.3%
28.4%
34.6%
No HS diploma7.7%
HS diploma29.3%
Some college28.4%
Bachelor's+34.6%
Housing tenure
68.3%
31.7%
Owner68.3%
Renter31.7%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 34104 in Naples, FL has changed in 5 years

Rent
$1,591 → $2,268
up 42.6%
Income
$58,333 → $71,686
up 22.9%
Population
23,813 → 26,408
up 10.9%
Renter share
33.2% → 31.7%
-1.5 pts
Bachelor's+
30.6% → 34.6%
+4.0 pts
Median age
52.7 → 50.5
-2.2 yrs

The median rent in ZIP 34104 in Naples, FL stood at $1,591 in 2021 and currently runs about $2,268, reflecting a 42.6% increase over the period. Local incomes tracked alongside that move, going from a median of $58,333 in 2021 to $71,686 more recently. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. The population has grown by 10.9% since 2021, moving from about 23,813 residents to roughly 26,408. Renters now make up 31.7% of households, compared with 33.2% five years ago. College-educated residents now make up 34.6% of adults here, versus 30.6% in 2021. These shifts give renters and would-be renters a longer baseline for sizing up today's listings against the ZIP 34104 in Naples, FL market of 2021.

Community

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Local insights

Tips for renters in ZIP 34104

About renting in ZIP 34104

Last updated: July 20, 2026

ZIP code 34104 covers Naples, FL. The median rent here is $2,268/mo as of July 2026. A 1-bedroom rents for a median of $1,790/mo. A 2-bedroom rents for a median of $1,980/mo.

At 38% of local median household income ($71,686/yr), ZIP 34104 ranks as moderate compared to the national benchmark of 30%. Rents have increased 2.0% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 34104?

As of July 20, 2026, the median monthly rent in ZIP 34104 (Naples, FL) is $2,268. This is based on aggregated data from public sources and community submissions.

How does ZIP 34104 rent compare to the US average?

ZIP 34104's median rent of $2,268/mo is $303 (15%) above the US national median of $1,965/mo.

How does ZIP 34104 compare to other ZIPs in Florida?

ZIP 34104 falls in the middle range for Florida, ranking #251 out of 662 ZIPs at $2,268/mo.

How much income do you need to rent in ZIP 34104?

To keep rent at or below 30% of gross income, you would need to earn at least $91,000/year (~$44/hour full-time) to afford the median rent of $2,268/mo in ZIP 34104. The local median household income is $71,686/yr, meaning the typical household falls short of that threshold.

Is rent going up or down in ZIP 34104?

Rent in ZIP 34104 has increased 2.0% over the past year as of July 20, 2026, putting upward pressure on renter budgets.

Is ZIP 34104 an affordable place to rent?

ZIP 34104 is considered moderate for renters. At $2,268/mo, rent takes approximately 38% of the local median household income ($71,686/yr). The standard benchmark is 30%. ZIP 34104 slightly exceeds that threshold, so budgeting carefully matters here.

What percentage of ZIP 34104 residents rent vs. own?

According to Census data, approximately 31.7% of ZIP 34104 households are renters, while 68.3% are owner-occupied. ZIP 34104 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 34104 compare to the rest of Naples?

ZIP 34104 is more affordable than Naples overall. At $2,268/mo, it's $386 below the Naples citywide median of $2,654/mo.

When was rent data for ZIP 34104 last updated?

Rent data for ZIP 34104 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
38%
MODERATE

At $2,268/mo, rent takes ~38% of ZIP 34104's median household income ($71,686/yr). The standard benchmark is 30%.

ZIP 34104 38%Benchmark 30%
State income taxNone
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Schools nearby

Public schools near ZIP 34104 (Naples, FL)

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