Rents are 15% below what Naples's 10-year trend predicts — a better deal than its own history suggests.
Rent by unit size
These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $2,602 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.
Source: HUD Small Area Fair Market Rents. Read the methodology →
12-month history
Last updated: October 17, 2026
What the numbers show
July. Asking rents in Naples usually run 2% below trend in July and 2.6% above it in December, about $120 a month apart at today's median. Based on 11 years of data.
Rent in Naples is 3.1% below its high of $2,684 in October 2023, at $2,602 as of September 2026.
Rent in Naples changed +2.1% over the year to September 2026. Across the 270 Florida cities Zillow tracks, the typical change was +1.8%.
From 2019 to 2024, rent in Naples rose 59.6% while median household income rose 43.1% ($107,013 to $153,182). Rent outpaced income.
Rent in Naples is 54% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.
Rent rose in 7 of the last 12 months.
30% of the median household income ($153,182) is $3,830 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($2,814).
The priciest of 14 ZIP codes in Naples, 34108 ($8,197/mo), costs 3.7 times the cheapest, 34105 ($2,222/mo).
Fort Myers, 28 miles away, rents for 34% less ($1,719/mo), about $10,600 a year in savings.
From Zillow's monthly rent index (ZORI) for Naples. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.
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Who lives here
Naples, FL is majority owner-occupied, has a large retiree population, has a median income above the national average, 64.3% of residents hold a bachelor's degree or higher.
Source: U.S. Census Bureau · ACS 2024 5-Year Estimates
How Naples, FL has changed in 5 years
Rent in Naples, FL has climbed 40.0% since 2021, going from about $1,858 per month to roughly $2,602 today. Median household income grew from $125,306 to $153,182 between 2021 and 2024, a 22.2% shift. Rent outpaced income growth by roughly 17.8 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 19,187 to 19,704 between 2021 and 2024, a 2.7% change. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 61.7% to 64.3%. Taken together, the five-year picture in Naples, FL reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.
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Can you afford rent in Naples on your salary?
At $2,602/mo, how Naples rent compares to typical pay (30% rule).
Naples rent by bedroom count
Median rent for each apartment size in Naples. Click any size for full breakdown.
Tips for renters in Naples
Last updated: October 17, 2026
The median rent in Naples is $2,602/mo as of October 2026. A studio apartment averages $1,441/mo while a 2-bedroom runs $1,966/mo. One-bedroom apartments average $1,684/mo and 3-bedroom units go for $2,594/mo.
At 20% of local median household income ($153,182/yr), Naples ranks as affordable compared to the national benchmark of 30%. Rents have increased 2.1% over the past year.
Frequently asked questions
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Which nearby cities are cheaper to rent in than Naples?
At $2,602/mo, rent takes ~20% of Naples's median household income ($153,182/yr). The standard benchmark is 30%.
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Estimated from ZIP-level data
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