City Report · FL

Naples

Pop. 19,704·54th most expensive in Florida·One of the pricier rental markets in the US
Median rent (all units)
$2,654/mo
Year-over-Year
-0.7%
Month-over-Month
-2.6%
vs US Median
+$689
Falling (Monthly)
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Most AffordableMost Expensive
Naples · $2,654
More expensive than 83% of US cities · National median $1,965/mo
Rent Reality Score
83/100
Great value
OverheatedFairGreat value

Rents are 17% below what Naples's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$2,654/mo
Expected by trend
$3,182/mo
The Rent Reality Score compares today's median rent to where Naples's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,441
1 BR
$1,684
2 BR
$1,966
3 BR
$2,594
4 BR+
$2,814
Research median
$1,966/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$31,848/yr
At $2,654/mo median
Rent Market Meter
Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are softening (down 0.7% YoY), so renters have negotiating leverage.
Based on rent-price momentum (-0.7% YoY, -2.6% MoM), not inventory.
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Demographics

Who lives here

Naples, FL is majority owner-occupied, has a large retiree population, has a median income above the national average, 64.3% of residents hold a bachelor's degree or higher.

Population
19,704
Median income
$153,182
Median age
67.3
Renters
17.9%
Age distribution
13%
15.6%
55.8%
Under 189%
18–346.5%
35–5413%
55–6415.6%
65+55.8%
Gender
46.8%
53.2%
Male46.8%
Female53.2%
Race & ethnicity
89.6%
White89.6%
Black3.3%
Hispanic4.8%
Asian0.8%
Other1.5%
Education (25+)
13.5%
19.2%
64.3%
No HS diploma3%
HS diploma13.5%
Some college19.2%
Bachelor's+64.3%
Housing tenure
82.1%
17.9%
Owner82.1%
Renter17.9%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Naples, FL has changed in 5 years

Rent
$1,904 → $2,654
up 39.4%
Income
$125,306 → $153,182
up 22.2%
Population
19,187 → 19,704
up 2.7%
Renter share
18.8% → 17.9%
-0.9 pts
Bachelor's+
61.7% → 64.3%
+2.6 pts
Median age
66.3 → 67.3
+1.0 yrs

Rent in Naples, FL has climbed 39.4% since 2021, going from about $1,904 per month to roughly $2,654 today. Median household income grew from $125,306 to $153,182 between 2021 and 2024, a 22.2% shift. Rent outpaced income growth by roughly 17.2 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 19,187 to 19,704 between 2021 and 2024, a 2.7% change. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 61.7% to 64.3%. Taken together, the five-year picture in Naples, FL reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.

Community

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View Naples rent history (2015–2026) →
Salary vs rent

Can you afford rent in Naples on your salary?

At $2,654/mo, how Naples rent compares to typical pay (30% rule).

By apartment size

Naples rent by bedroom count

Median rent for each apartment size in Naples. Click any size for full breakdown.

Local insights

Tips for renters in Naples

About renting in Naples, FL

Last updated: July 20, 2026

The median rent in Naples is $2,654/mo as of July 2026. A studio apartment averages $1,441/mo while a 2-bedroom runs $1,966/mo. One-bedroom apartments average $1,684/mo and 3-bedroom units go for $2,594/mo.

At 21% of local median household income ($153,182/yr), Naples ranks as affordable compared to the national benchmark of 30%. Rents have decreased 0.7% over the past year.

FAQ

Frequently asked questions

Is Naples an affordable city for renters?

Naples is considered very affordable for renters. At $2,654/mo, rent takes approximately 21% of the local median household income ($153,182/yr). The standard benchmark is 30%. Naples falls comfortably within that range.

How much income do you need to rent in Naples?

To keep rent at or below 30% of gross income, you would need to earn at least $106,000/year (~$51/hour full-time) to afford the median rent of $2,654/mo in Naples. The local median household income is $153,182/yr, meaning the typical Naples household meets that threshold.

Is rent going up or down in Naples?

Rent in Naples has decreased 0.7% over the past year as of July 2026, offering some relief compared to 12 months ago.

Which Naples neighborhoods have the lowest rent?

The most affordable ZIP codes in Naples are 34116 ($2,035/mo), 34105 ($2,128/mo), and 34104 ($2,268/mo). Citywide, the median rent in Naples is $2,654/mo.

How does Naples rent compare to other cities in Florida?

Naples is one of the pricier cities in Florida for rent, ranking #54 out of 288 tracked cities at $2,654/mo.

Which nearby cities are cheaper to rent in than Naples?

Several nearby cities have lower median rents than Naples ($2,654/mo): Fort Myers ($1,779/mo), Bonita Springs ($2,400/mo), Estero ($2,499/mo).

What percentage of Naples residents rent vs. own?

According to Census data, approximately 17.9% of Naples households are renters, while 82.1% are owner-occupied. Naples leans toward homeownership, which can mean a smaller rental inventory.

How does Naples rent compare to the national average?

Naples's median rent of $2,654/mo is $689 (35%) above the US national median of $1,965/mo. Within Florida, it ranks #54 out of 288 tracked cities.
Income Affordability
21%
VERY AFFORDABLE

At $2,654/mo, rent takes ~21% of Naples's median household income ($153,182/yr). The standard benchmark is 30%.

Naples 21%Benchmark 30%
State income taxNone
Run the Naples affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Naples, FL

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